Monday, March 30, 2020

Verbier Xtreme 2004

2004 was the first year skiers were invited to compete in the Verbier Xtreme. Until that year the competition had been exclusively an event for snowboarders.

Sunday, March 29, 2020

Verbier Xtreme 1996

As a celebration of the 25th anniversary of the first-ever Verbier Xtreme, Freeride World Tour Team presents us the original film from the 1996 inaugural competition on the Bec! 

Since its inception in 1996, the Xtreme has been considered the most prestigious event in the Freeride world. Every year, the elite of Freeride tackle the mythical North Face of the Bec des Rosses, a daunting steep and frighteningly jagged 500m rock-face in the grand finale of the Freeride World Tour. In places, the Bec des Rosses presents 55 degrees of slope. In an upright position, one can almost lean on the face with one's elbow. With steep and narrow couloirs, high rock cliffs, changing snow and terrain, it demands technical skill, great physical conditioning and a connection with the mountain that only experience can bring. Around 5000 spectators will join the riders at one of the most beautiful natural arenas of the Alps, the Col des Gentianes in Verbier.

Tuesday, March 24, 2020

My Winter in Tirol. An Unexpected End of the Season

A friend suggested that I should write an article about my thoughts and personal experience of how I am living this moment of self-isolation. But before I start, I wanted to document the process that ended with the closure of the ski resorts in Tirol.

The COVID-19 outbreak is and undesired effect of our time. Globalization offers many benefits and opportunities but also presents new risks. Globalization has made our world a smaller place allowing people and goods to move more freely and more frequently around the globe.
Human migration has been the main factor for infectious disease transmission throughout recorded history. But, as the world becomes more interconnected, the volume, speed, and reach of travel increase exponentially the opportunities for rapid and effective disease spread growth.
And this is the case of the COVID-19 outbreak. travel and mobility play a critical role in the rapid dissemination of disease.
International tourist arrivals grew 6% in 2018, totaling 1.4 billion according to the latest UNWTO World Tourism Barometer. Tourism is today one of the most powerful drivers of economic growth and development but as an undesired effect, we also saw tourists, students, and professionals spreading the COVID-19 around Europe and the world.

On Monday, February 24th a 24-year-old Italian living in Innsbruck and her boyfriend of the same age reported to Coronavirus symptoms after a stay in Lombardy at the Tirol control center. On Tuesday, a second test confirmed the suspicion and the couple was immediately isolated in the Innsbruck Hospital.
On February 25th Coronavirus officially reached Tirol.
It turned out that the sick student works as a receptionist in the Hotel Europa at Innsbruck Central Station. All employees and guests, 62 persons, who dealt with the Italian woman were examined and tested. Due to the close contact with her, nine of these 62 people tested were quarantined. Also in quarantine were three other people who belong to her close social environment.

On March 5th a 22-year-old Norwegian student who had been in Milan and Bologna at the end of February tested positive in Landeck district. Also, 14 people from Iceland who were already leaving at the weekend spent their skiing holiday in the Tirolean Oberland when they returned to Iceland tested positive for the coronavirus.
After a stay in Verona, which is located in one of the risk regions in northern Italy, a 22-year-old woman from Kitzbühel showed flu-like, mild symptoms. Swab samples were taken immediately. The test results from the Virological Institute in Innsbruck confirmed coronavirus disease.

On March 6th three other people have contracted the coronavirus in Tirol. All three people were Norwegian citizens, friends and all between 23 and 24 years old. They said they had had close contact with other Norwegians in the past few days who tested positive for Corona in Norway.

On March 7th a 36-year-old german citizen was tested positive in the Landeck city of Ischgl. He worked as a bartender in the Kitzloch, one of the après-ski bars in Ischgl. The Tirolean State Medical Directorate asked all bar visitors, from February 15to March 7 showing flu-like symptoms, to contact the 1450 telephone health advice service and would then be examined by a doctor. The health authority surveys had also shown that 22 people were currently close contacts of the man. They were isolated and quarantined for 14 days.
On March 7th six people in Tirol were confirmed of coronavirus.

On March 9th the health authorities announced a new case that tested positive for the coronavirus. It was a 48-year-old neighbor of Innsbruck.
After it was announced on Saturday evening that a bartender in the Landeck district had tested positive for a coronavirus disease, 16 more people tested positive on Monday. Fourteen of these sick people were tested in Ischgl, and one in the neighboring community of Kappl. In all these 15 cases, there is a direct connection to the 36-year-old bartender who worked in the Kitzloch district of Ischgl. Fourteen of these 15 people come from the immediate work environment of the 36-year-old man, and one is a close contact person from the social environment of a now sick employee of the Ischgler Bar.
On the same day, after several coronavirus diseases were confirmed, the Ischgl bar "Kitzloch" was officially closed in agreement with the operator.
A night skiing event in Ischgl scheduled was also canceled.

In Innsbruck, two further coronavirus disease persons were confirmed in the late afternoon or evening including a 21-year-old Spanish student who was tested positive. Another positive was the result of an examination of a man who attended an Erasmus student celebration. This took place on Monday, March 2nd, in the "Claudiana" in Innsbruck's old town. The Norwegian, whose coronavirus disease became known on Friday, also attended the celebration. The woman student from Norway also attended courses at the University of Innsbruck the week before. In coordination with the State Medical Directorate and the university, the respective course directors and students of the courses concerned were immediately informed. As a precaution, they were required to isolate themselves for safety for 14 days and to monitor their state of health closely. The implementation of the affected courses on-site was canceled.

On March 10th afternoon, five other positive coronavirus cases in Tirol were confirmed. Two men in Ischgl: one person stayed in the "Kitzloch" and a close contact person to a person suffering from coronavirus. Also in the "Kitzloch" was a 21-year-old from Pfunds who tested positive. Besides, a 44-year-old woman from See, who was also in Ischgl and had contact with a guest of the "Kitzloch", also fell ill.
Also, another case became known as a result of the Erasmus student celebration in Innsbruck on March 2nd. A 30-year-old woman from Innsbruck who attended the event was also tested positive.
On Tuesday 10th with 30 confirmed coronavirus cases in Tirol, four of which were related to Ischgl, the Landeck and the health authorities agreed that all après -Ski bars in Ischgl should close immediately. The regional Government decreed from Wednesday, March 11th all open-air events with over 500 participants and all indoor events with over 100 people will be canceled until early April. Sports events should take place without spectators.
In the evening a 43-year-old man from St. Anton am Arlberg tested positive for the coronavirus.
In order to curb the spread of the coronavirus, lectures at the University of Innsbruck were canceled from Tuesday, March 10th. An Innsbruck student dormitory was partially under quarantine.

On Wednesday, March 11th nine other coronavirus diseases became known in Tirol.
Four people were related to Ischgl and at least one visited the "Kitzloch" bar.
A total of nine people, between the ages of 18 and 27, were affected in Kappl, most of them come from outside Tirol and worked as ski and snowboard instructors. A 29-year-old man from Völs also fell ill after visiting the "Kitzloch" bar.
There was also a connection with the Erasmus student celebration: a 26-year-old man from Innsbruck was infected with the coronavirus there.
A 25-year-old man who attended a lecture at the University also fell ill.
Three people coming from the Innsbruck-Land, Schwaz and Imst districts tested positive after staying in Lombardy or Bolzano.
There was also a positive case in the Reutte district, a Slovak woman who works in Berwang and stayed in Ischgl for several days at the beginning of March.
At the end of the day, Tirol saw the sharpest increase in confirmed coronavirus disease since the first two positive cases two weeks earlier. The Tirolean state government announced that from Monday, March 16, students from the ninth grade will stay at home and restrictions for Compulsory school pupils and kindergarten children. Parents who can take care of their children at home were called to do so.
The Tirolean regional government decrees the closure of the Ischgl ski resort from Saturday, March 14 until further notice.March 11th ended with a total of 73 people in Tirol suffering from the coronavirus.

On the morning of March 12th, six people were tested positive in Innsbruck. At least three of them were students. A connection to the student infection chain that can be traced back to an Erasmus student party was established. Later, ten more cases were detected. Three of them were tested positive in Innsbruck and were connected to Ischgl. Five were confirmed in the Innsbruck-Land district and were related to Italy, St. Anton or Ischgl.
During the afternoon, 18 further cases became known in Tirol. A total of 15 positive test results were related to Ischgl.
A person from Galtür who attended a lecture at the University of Innsbruck, in which a person with a positive test also took part, also was confirmed positive for coronavirus.

At the end of the day, on Tuesday, March 12th, with 107 cases in Tirol, after a meeting with representatives of Tirolean tourism, the regional government of Tirol decided that the cable cars should close on Sunday, March 15, 2020, based on the Epidemic Act. Likewise, all accommodation facilities should close officially as of Monday, March 16th.
In Tirol, the Ski season had unexpectedly ended for me!!!

To be continued...

Thursday, March 19, 2020

COVID-19 and Ski Resorts II

"Everyone’s got a plan until they get hit", Joe Louis.

Tourism is a key sector for people living in mountain regions and destinations. For most of them, tourism is the most important industry and the principal revenue generator. 
The COVID-10 outbreak has lead to an exceptional situation across the world that has not been seen before.
The COVID-19 crisis has presented a horizon of uncertainty. However, after the storm comes the calm and the disease will pass, and life will go on. And you must be ready when the time comes. Mountain destinations should be ready to provide their guests with the best place to be after following a long period of isolation in their houses: the Mountain outdoors.

But...what happens when an unexpected event occurs beyond your company’s control that impacts how you relate and communicate with your customers? 
When companies are hit with a crisis of these proportions, it can be a defining moment. And their ability to weather the storm can dictate what their future holds.
In the world of marketing, it's an all-hands-on team situation. Because communication is one of the most important keys to handle a disaster. 
Marketers talk frequently about how important it is to be agile and flexible. But in reality, most are working to a well-defined marketing plan driven by a budget and strategy that was locked down months ago. 
But it is not enough. You must add creativity and innovation to the mix. This is the time to excel as a marketer.

5 Things to consider doing after the COVID 19 hit our Ski Resorts


One of the first things on the crisis checklist is to suspend all advertising. 
Lay off the pushy stuff. Online ads, AdWords campaigns, and your marketing automation must be pulled until you recover full control over the situation. 
You should also take advantage of this time to reassess your approach for the next season.


In times of crisis, it's easy to suspend all advertising, but you can't suspend social media. 
The growth of social media has transformed crisis communication management because it allows more interactivity and a quicker and more straight response.
Listen to your stakeholders. Listening intently will help you to build your message and find the right tone to talk with them.


Marketing in a crisis can be a watershed moment for most companies. The concern for its customers and employees is revealed. It's the ultimate test of what lengths it is willing to go to resolve the crisis - regardless of the costs. 
Remember Customer service is also marketing. And memorable customer service means going above and beyond the call. Exceeding customer expectations can't just be a marketing tactic, it has to be the company philosophy.
Destinations can't afford to find new customers every day. That means they have to rely on repeat customers. And the best way to ensure repeat customers is by exceeding customer expectations. You are not in the business of creating clients you are out to build lifelong relationships. 
Customer service doesn't cost money, it makes money. because it fuels the most powerful form of advertising: Word of mouth. 
Make meaningful recurrent messages like We have implemented our crisis response plan, which places the highest priority on the health and safety of our guests and staff because without guests there is no business to take care of.
In the World of the Internet, mistakes are amplified like never before.


We have to think about business continuity and next season. 
Take a look at what your competitors are doing. But don't stop there. Look beyond your industry. It's research time. You should look at previous crises and learn from them. But it's not an automatic process. You must rethink it and adapt it to the current times. 
You can find your way from the best practice and cases in how marketing can help bounce back from disaster. 
In 1982 Johnson & Johnson's CEO, James Burke wrote the book on crisis management when it comes to handling a crisis with the Tylenol tampering case. 
Take a look at how destinations like New York, Las Vegas, New Orleans, London, Paris, Toronto or Madrid bounced back from a tragedy. 
These cities found a way to come back and despite every disaster is different and there is no playbook, and we can learn all a lot from their experiences.


In the world of marketing timing is everything. There are big penalties to be paid in the world of marketing when you are behind the times but also for being too far ahead of your time.
But when you're timing is right, when you seize the moment as the moment presents itself, success will smile back to you.
In marketing, getting the right message in front of the right customer and getting that message to the customer at exactly the right time is a fine art.
Find the perfect timing for your message is the result of the analysis and a talent for recognizing opportunities.

Ski Resorts marketers will have opportunities to start marketing sooner than later. 
For instance "Give customers something that's not date-specific and doesn't lose value, to remove the uncertainty around the COVID-19 timeline", said Gregg Blanchard, from Slopefillers in SAM Magazine. 
Under the current situation, I think the best marketing tip is simply to be much more thoughtful about your strategy and tactic movements.
In an Interview for SAM Magazine, Gregg Blanchard remembers the suggestion of Adam Buchanan, a digital marketing consultant. He said that each resort must start from scratch and ask what needs to be said. Not what could be said or might be said, but what really should be said. 
We are open to your comments and to discuss thoughts and strategies to promote a rapid recovery within the mountain destinations.

Wednesday, March 18, 2020

COVID-19 and Ski Resorts I

The outbreak of COVID-19 (short for “coronavirus disease 2019”) presents the tourism sector with a major and evolving challenge. The tourism sector and the Ski Industry are currently one of the hardest hit by the COVID-19.
Something that "started as a wave of reassurances by ski areas that necessary precautions were being taken to prevent the spread of COVID-19 among guests, then quickly swelled into a tsunami of resort closures", (SAM Magazine). 
After the concentration of cases in the Veneto province and the travel restrictions imposed by an increasing number of nations, on March 6th, following the recommendations of the FIS Council, the Italian Winter Sports Federation and the Cortina 2020 Organising Committee were forced to cancel the FIS Alpine Ski World Cup Finals scheduled for 16th-22nd March 2020. On March 8th the Regional Council agreed with the Aosta Valley ski lifts to close the ski areas.
Due to an ordinance issued by the National Civil Protection authority on March 9th, all ski areas in Italy have closed on March 10th.
On March, 11th the Audi FIS Women's World Cup races in Are (SWE) have been canceled after new recommendations from the Public Health Agency of Sweden. A day after the Men's World Cup races in Kranjska Gora (SLO) were canceled.
On March 12th, the regional governments of Tirol, Salzburg, Vorarlberg, Oberösterreich, and Niederösterreich decreed new preventative measures aimed at combating and limiting the spread of the Coronavirus. One day later the ski resorts of Kärnten also announced the end of the season. With the Carinthian state government decree on March 14th, all cable cars and other ski lifts in Austria officially closed at the end of Sunday, 15 March.
In the following hours and days, the rest of the countries joined the closing decision. On March 13th, Ski Andorra on behalf of the Andorran ski resorts communicated that the ski resorts will close on Saturday, March 14th.
On March 13th also, the 36 stations attached to the Tourist Association of Ski and Mountain Stations (ATUDEM) in Spain made the decision to close their facilities and end the 2019-2020 ski season.
On March 13th, as a result of the Federal Council's media conference on Friday, Switzerland announced the closure of all ski areas.
In accordance with the directives announced on Saturday, March 14 by Prime Minister Edouard Philippe, the French Ski Resorts were the last ones in Europe to announced the closing of its ski areas.
On March 15th, the majority of the Ski Resorts, in Europe and North America, have been closed.
The last ones to ceased mountain operations were a few ones in Canada. For them, today, Wednesday, March 18th will be the last day of the season.
I think practically all Ski Resorts in the Northern Hemisphere have had to end the winter season much earlier than expected due to COVID-19. The situation, being dramatic, is not the main concern, the worst is the uncertainty generated and how it will affect the future of our ski resorts.

To be continued...

Tuesday, March 17, 2020

Freeride World Tour 2020 Champions

After the cancellation of the Verbier Xtreme, the Grande Finale of the Freeride World Tour the winners of the FWT 2020 are:

Ski Men

Isaac Freeland (USA - 1st place) comes out on top thanks to his talent and his thirst as a newcomer on the tour. For the first time in his career, he is Freeride World Champion. Also, undeniably winning the of "Rookie of The Year 2020" award. The 2018 World Champion, Kristofer Turdell (SWE - 2nd Place), came close to reclaiming his title and finished second overall. The American Andrew Pollard (USA - 3rd Place) took third place in the overall ranking. The "Rookie" of the year 2019 improves his performance and remains near the top of the overall rankings.

Ski Women

Arianna Tricomi (ITA - 1st Place) wins the World Champion title for the third time in her career! The Italian, who was injured following Kicking Horse Golden BC, did not give up the race for the world title. Unstoppable, she put her skis back on for the two European stages and went on to win the Triple World Champion Title. She was closely followed by Hedvig Wessel (NOR - 2nd Place), who consistently showed her freestyle talents throughout the season. On the Tour since 2013, Jaclyn Paaso (USA - 3rd Place) was not to be easily silenced. The American has been quietly racking up points all season and climbed to third place in the overall 2020 ranking. The "Rookie of The Year" award goes to skier Jessica Hotter (NZL - 4th Place) who proves time and again her high level of commitment and performance throughout the season.

Snowboard Women

Triple World Champion, Marion Haerty (FRA - 1st Place) seems untouchable. Thanks to her first-place finished at the first two stops of the Tour and in Fieberbrunn, the Frenchwoman had clinched her title before Verbier. Her direct rival, Australian Michaela Davis-Meehan (AUS - 2nd Place) showed her talents in Ordino Arcalís which earned her second place in the overall rankings. They are closely followed by the determined Erika Vikander (USA - 3rd Place) in third place on the podium.

Snowboard Men

Wildcard for 2020 season, Nils Mindnich (USA - 1st Place) leaves the world of Freeride in awe. With the Ordino Arcalís staged for snowboarders in Fieberbrunn, Austria, Nils completed two runs on the "Wildseeloder" face coming out on top in both. With a podium finish already under his belt in Hakuba, Japan, Mindnich held the lead in the race for the world title and lifted the World Champion trophy for the first time in his career. He was closely followed by two snowboarding prodigies. The 2019 World Champion, Victor De Le Rue (FRA - 2nd Place) and Sammy Luebke (USA - 3rd Place), triple World Champion and Tour legend for the past six years.

Monday, March 16, 2020

Wrap of the 2019-2020 Alpine World Cup Season: Aleksander Aamodt Kilde Grabs the Overall Globe

Aleksander Amodt Kilde is the winner of the 2019-2020 Overall World Cup and can celebrate his very first big globe, after winning the Super-G title back in 2016.
After switching back to Atomic last summer, Kilde had a very consistent season, winning "only" one race, the Super-G in Saalbach-Hinterglemm. The attacking Viking finished 6 further times on the podium throughout the season and made the difference by upping his game in Giant Slalom. While never achieving a podium in this discipline, the Norwegian always finished Top 6 in the last five Giant Slalom of the season, earning important points.
Kilde now becomes the fourth Norwegian after Kjetil André Aamodt, Lasse Kjus (2), and Aksel Lund Svindal (2) to win the Overall World Cup.


FIS Alpine World Ski Championships Starts: 12
Olympic Winter Games Starts: 7

FIS World Cup Starts: 152
FIS World Cup Podiums: 18
FIS World Cup Victories: (2 Downhill, 2 Super-G)

Alexis Pinturault was Kilde's main rival until the end and finished second in the overall standings. The French man won six races during the season (3 GS, 2 AC, 1 SL) but it was not enough to secure his first Overall World Cup Title. Pinturault has a small consolation prize and can celebrate winning the 2019-2020 Alpine Combined title for the fourth time in his career.

Henrik Kristoffersen fails to achieve his goal for the 2019-2020 season of winning the big globe and finished third in the overall standings. Nevertheless, it's still a positive season for the Norwegian tech skier, who clinched both the Giant Slalom and the Slalom Globes.
It was a very tight finish in both disciplines, considering that Kristoffersen finished only 2 points ahead of Clement Noel (FRA) in Slalom and 6 points ahead of Alexis Pinturault (FRA) in Giant Slalom.
It's the second Slalom World Cup Title for Kristoffersen - after winning it in 2016 - and the first one ever in Giant Slalom.

Beat Feuz finished on the podium seven times, including two victories, in the 9 Downhill races this season. The Swiss speed machine celebrates the third consecutive Downhill globe of his career, as he finished first in the Downhill standings, more than 200 points ahead of Thomas Dressen (second) and Matthias Mayer (third).

Men's Globe Winners of the 2019-2020 Season
  • Overall World Cup Winner: Aleksander Aamodt Kilde (NOR)
  • Slalom World Cup Winner: Henrik Kristoffersen (NOR)
  • Giant Slalom World Cup Winner: Henrik Kristoffersen (NOR)
  • Super G World Cup Winner: Mauro Caviezel (SUI)
  • Downhill World Cup Winner: Beat Feuz (SUI)
  • Alpine Combined World Cup Winner: Alexis Pinturault (FRA)
  • Parallel World Cup Winner: Loic Meillard (SUI)
  • Longines Rising Ski Star: Clement Noel (FRA)
  • Overall Nations Cup Winner: Switzerland
  • Best Ski Manufacturer Award: Rossignol

Wrap of the 2019-2020 Alpine World Cup Season: Federica Brignone Grabs the Overall Globe

Federica Brignone can be proud to be the first Italian woman to conquer the Overall Globe. Brignone joined the Italian-Overall club composed by Piero Gros, Gustav Thoeni and Alberto Tomba on the Men's field.
The Italian ski star, over the year, has scored eleven podiums with five victories: Courchevel and Sestriere Giant Slalom race, Crans Montana and Altenmarkt Alpine Combined and the Super-G in Sochi with an achieved record number of points of 1378. She topped the overall rankings, followed by Mikaela Shiffrin (1,225) and Petra Vlhova (1,189).
These brilliant results have allowed her to conquer not only Overall but also the Giant Slalom and the Alpine Combined globes thanks to her consistency throughout the season.


FIS Alpine World Ski Championships Starts: 11
FIS Alpine World Ski Championships Podiums 1
Garmisch-Partenkirchen 2011. FIS Alpine World Ski Championships Giant Slalom 2nd

Olympic Winter Games Starts: 8
Olympic Winter Games Medals: 1 (3rd in Giant Slalom in PyeongChang 2018)

FIS World Cup Starts: 224
FIS World Cup Podiums: 39
FIS World Cup Victories: 15 (7 GS, 3 Super-G, 5 Alpine Combined)

The other protagonists of the season are certainly this year slalom specialist Petra Vlhova and speed queen Corinne Suter.
Suter conquered both Super-G and Downhill globes for the first time in Switzerland since 1988 with Michela Figini. Without a doubt, she has been the most consistent skier in both disciplines throughout the season with 9 podiums and 2 victories, one in Downhill and the other in Super-G.
Vlhova makes the history of her country by conquering two globes, Parallel and Slalom. The Slovakian skier finished on the podium in 13 of the last 15 World Cup slalom events, and she won the previous 3 World Cup slalom races already becoming the most successful Slovakian slalom skier of all time.
She also won the first of the two Parallel races and with two competitions played she put under her belt the first-ever Parallel Globe.

This season will be remembered by the irruption of the COVID-19 and the cancellation of the last races including the Finals in Cortina. Also by the absence of Mikaela Shiffrin, 3-time Overall winner, in the last six weeks since the sudden death of her father last month. She was due to return in Are and came back to fight for the standings before the interruption of the competitions.

Women's Globe Winners of the 2019-2020 Season
  • Overall World Cup Winner: Federica Brignone (ITA)
  • Slalom World Cup Winner: Petra Vlhova (SVK)
  • Giant Slalom World Cup Winner: Federica Brignone (ITA)
  • Super-G World Cup Winner: Corinne Suter (SUI)
  • Downhill World Cup Winner: Corinne Suter (SUI)
  • Alpine Combined World Cup Winner: Federica Brignone (ITA)
  • Parallel World Cup Winner: Petra Vlhova (SVK)
  • Longines Rising Ski Star: Alice Robinson (NZL)
  • Women's Nations Cup Winner: Italy
  • Best Ski Manufacturer Award: Rossignol

Wednesday, March 11, 2020

Magic Pass 2020-2021

The Magic Pass is available now and only for a limited time for CHF 399!
Your Magic Pass is valid for the summer season 2020 and the winter season 2020/21
Next winter you will benefit in over 30 destinations from 1'200 km of slopes, until 6 April16 snow parks and 100 mountain restaurants. In summer, more than 16 destinations offer almost 300 kilometers of bike trails, several hundred kilometers of hiking trails, over 12 sunny and panoramic terraces and much more! The Magic Pass is now also valid in summer for the mountain railways in Saas-Fee and Saas-Almagell (excl. Metro Alpin and summer skiing)!

Access over 1200 km of groomed slopes, 2 glaciers, 15 snowparks, more than 100 mountain restaurants, over 300 km of mountain bike trails, an infinite amount of hiking trails and an endless list of other activities to discover.

The Magic Pass is an annual pass valid from the opening of lift services in May until the end of the following winter season that allows unlimited and unrestricted access to the entirety of lift infrastructure at partner resorts.

Ski Resorts:
Since its launch three years ago, MAGIC PASS has attracted an ever-growing amount of users. From just over 80,500 pass holders during the first season (2017-2018) to 134,500 last season, indicating an increase of over 68%.
The Magic Pass will be available since March 13, 2019, directly via

Kranjska Gora Preview

March 14th Giant Slalom / Men
March 15th Slalom / Men

Åre Preview

Are (SWE)

March 12th Parallel Slalom / Ladies
March 13th Giant Slalom / Ladies
March 14th Slalom / Ladies

The Ski Racing Podcast By Ed Drake. S2. E19. Kvitfjell Review

Sunday, March 8, 2020

Freeride World Tour 2020. Marion Haerty. Snowboard Women Winning Run, Fieberbrunn, Austria

Freeride World Tour 2020. Nils Mindnich. Snowboard Men Winning Run, Fieberbrunn, Austria

Freeride World Tour 2020. Arianna Tricomi. Ski Women Winning Run, Fieberbrunn, Austria

Freeride World Tour 2020. Craig Murray. Ski Men Winning Run, Fieberbrunn, Austria

Saturday, March 7, 2020

Matthias Mayer Wins Kvitfjell Downhill

Matthias Mayer claims today in Kvitjell his fourth victory of the season, the second in Downhill.
"It's always good to win the last race of the season and to be in the top 3 of the overall Downhill standings because it gives me a strong motivation for next year. It's a difficult slope and it's hard to beat the Norwegians here as they are really fast, so I am even more satisfied!", said Mayer after the race.
Matthias Mayer skied a flawless Downhill, which enabled him to be faster than everyone else, including local favorite Aleksander Aamodt Kilde (NOR). The Norwegian, who was leading until Mayer's run, finished in second place (+0.14s) and scored his first podium on Norwegian snow. With the 80 points gained today, Kilde jumps again in first place in the overall standings.
Carlo Janka surprises teammate Beat Feuz and clocks the third-fastest time, achieving the second podium of his season after the one in the opening Downhill in Lake Louise.
Beat Feuz finished fourth and failed to get on the podium for the 19th time in the last 22 races. The Swiss speed machine celebrates the third consecutive Downhill globe of his career, as he finished first in the Downhill standings, more than 200 points ahead of Thomas Dressen (second) and Matthias Mayer (third).

Friday, March 6, 2020

FIS Alpine Ski World Cup Finals in Cortina Cancelled

Due to the outbreak and situation with the Novel Coronavirus in Northern Italy where there is a concentration of cases in the Veneto province that have led to travel restrictions imposed by an increasing number of nations, on the recommendation of the FIS Council, the Italian Winter Sports Federation and its Cortina 2020 Organising Committee are regrettably forced to withdraw from the organization of the FIS Alpine Ski World Cup Finals scheduled for 16th-22nd March 2020.
The health and welfare of the athletes and all other participants, as well as the general public, are in the forefront and the priority of FIS and all stakeholders. The recommendation of the FIS Council was made during an emergency conference call where the latest information and recommendations from the Italian, International and National Health Authorities of participating nations were presented. The main issue that steered the recommendation of the Council affecting the organization of the Finals in Cortina was the travel restrictions imposed by an increasing number of National Authorities, which would have likely limited the participation of several athletes.
"This was an extremely difficult decision for us to make, but ultimately welfare and health of the athletes, teams, and everyone associated with the World Cup as well as the general public must be our top priority", said FIS President Gian Franco Kasper. "This is certainly not the way we wanted the season to end without World Cup Finals, but we must respect this very serious situation. We look forward to recognizing the winning athletes at a later date when we can properly celebrate their accomplishments".
The Audi FIS Alpine Ski World Cup Finals 2020 in Cortina was also scheduled as the main test event for next season’s FIS Alpine World Ski Championships.
Kasper added, "It is also disappointing that the Finals in Cortina cannot take place to showcase the outstanding upgraded venue and both the women’s and men’s courses in action. Despite this setback, the preparations of the Italian Winter Sports Federation and the Local Organising Committee together with our broadcast and marketing partner Infront, are fully on-track for what we are convinced will be exceptional FIS World Championships next year".
Due to the lack of short-notice alternative locations to stage such a large event and which do not have travel restrictions to enable all athletes to be able to participate or travel onwards after the event, the Finals will not be replaced and the discipline and overall globes will be confirmed after the last scheduled races on 15th March for the women in Are (SWE) and Kranjska Gora (SLO) for the men.

Wednesday, March 4, 2020

Freeride World Tour 2020. Fourth Stop: Fieberbrunn, Austria

Date: March 7-13, 2020; Location: Fieberbrunn Kitzbüheler Alpen, Austria

Freeride World Tour 2020. Michaela Davis Meehan. Snowboard Women Winning Run, Ordino Arcalís Andorra

Freeride World Tour 2020. Hedvig Wessel. Ski Women Winning Run, Ordino Arcalís Andorra

Freeride World Tour 2020. Léo Slemett. Ski Men Winning Run, Ordino Arcalís Andorra

The Ski Racing Podcast By Ed Drake. S2. E18. Hinterstoder and La Thuile Review

Monday, March 2, 2020

Alexis Pinturault Takes Double Victory in Hinterstoder

Alexis Pinturault skis an unbelievable first run today, setting almost one second between him and the chasing pack. In the second run, the French man administrates his advantage and takes his third Giant Slalom victory in Hinterstoder, as well as the third in the current season in this discipline.
Filip Zubcic impresses once again, skiing two terrific runs and closing second, 0.45 seconds behind Pinturault.
After becoming the first Croatian man to win a Giant Slalom last week, Zubcic takes his second consecutive podium in Hinterstoder, the third one this season.
Henrik Kristoffersen clocks the third-fastest time (+0.72s) with a good comeback in the second run and achieves his 62nd podium in 149 World Cup races. He is now the new leader in the Giant Slalom standings.

Sunday, March 1, 2020

Alexis Pinturault Wins 4th Alpine Combined Globe

Alexis Pinturault wins the 10th Combined race of his career, becoming the first skier to win the Combined World Cup six times. It's the fourth globe in this discipline for "Pintu", seen that in 2013 and 2014 the globe was not assigned.
Alexis Pinturault was very fast already in the morning, closing second in the Super-G, behind Mauro Caviezel and just in front of Aleksander Aamodt Kilde.
Mauro Caviezel (+0.99s) showed good slalom skills in the afternoon run, where he started first and lost only one position to Pinturalut, clearly the fastest in the technical discipline.
Also, Kilde managed to stay on the podium, keeping the third position. The Norwegian closed 1.25 seconds behind the leader and conceded only 40 points in the overall standings to Pinturault.
Aleksander Aamodt Kilde keeps leading the overall standings with 1082 points, chased by Pinturault, currently at 1048.