Monday, September 30, 2019

The legendary Corviglia Run (St. Moritz, Switzerland)

St. Moritz has a permanent place in the international ski racing calendar. From the 14 - 15 December 2019 the Ladies Audi FIS Ski World Cup will return to St. Moritz with a Super-G and a Parallel Slalom. St. Moritz has hosted five alpine ski world championships: 1934, 1948, 1974, 2003 and 2017 and two Olympic Games in 1928 and 1948 – the only ones ever held in Switzerland. St. Moritz is one of the very few exclusive locations, such as Lake Placid and Innsbruck, to have hosted the Winter Olympic Games twice. The 1928 Games were, in fact, the first-ever official Winter Olympic Games – the "test run" in Chamonix (1924) was only honoured with this title much later on.

St. Moritz is more than just a holiday resort. It was also the birthplace of Alpine winter holidays in 1864. Nevertheless, St. Moritz first became famous thanks to its mineral springs, which were discovered 3,000 years ago and established the town as a summer spa resort early on.
St. Moritz, lies on the south side of the Alps, in the Upper Engadine Valley, at an elevation of 1,856 m, boasts plenty of sunny days. It was exactly this sun that was legally protected as the emblem of St. Moritz in 1930. St. Moritz was often ahead of the times - for example, the first electric light went on at Christmastime in 1878, the first golf tournament in the Alps took place here, in 1889 and one of the first ski lifts in Switzerland began running in 1935.

St Moritz is Switzerland's most famous exclusive winter resort: glitzy, expensive, and fashionable. Few ski destinations can claim even one five-star hotel, but this sunny Swiss lakeside resort boasts five, including the all-suites Carlton, located in Tsar Nicolai II’s former vacation house. St. Moritz Dorf in the hillside over the lake includes Via Serlas’s jet-set shopping "luxury mile", with boutiques like Emilio Pucci, Gucci, Chanel or jewelleries like Bucherer, Cartier or Chopard. St. Moritz Bad, at the lake’s foot, hides local gems among its shops, restaurants, and hotels.
The valley offers nine ski areas accessed with a single ski pass. Several of them are connected by lifts; the rest are connected by bus. The Engadine Ski Paradise: St. Moritz-Corviglia, Corvatsch, Diavolezza are synonymous with breathtaking and unforgettable skiing experiences. 60 modern transportation facilities open up on 350 km of snow-covered runs at altitudes from 1,800 to 3,300 metres above sea level of slopes in nine different skiing areas with 37 mountain restaurants.

Friday, September 27, 2019

Today is World Tourism Day!

Ever since its inception, World Tourism Day is celebrated on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. As the official day set aside in the United Nations Calendar the celebration seeks to highlight tourism potential to contribute to reaching the Sustainable Development Goals (SDGs), addressing some of the most pressing challenges society is faced with today.
In 2019, in line with UNWTO’s overarching focus on skills, education, and jobs throughout the year, World Tourism Day will be a celebration on the topic ‘Tourism and Jobs: a better future for all’.

Tuesday, September 24, 2019

Vail Resorts Closes its Acquisition of Peak Resorts

Vail Resorts today announced that the Company has closed on its acquisition of Peak Resorts. With this acquisition, Vail Resorts has added 17 U.S. ski areas to its network of world-class resorts, bringing its total number of owned and operated resorts to 37 worldwide.
The 17 new resorts are located in the Northeast, Mid-Atlantic and Midwest, near major metropolitan areas including New York, Boston, Washington, D.C., Baltimore, Philadelphia, Cleveland, Columbus, St. Louis, Kansas City and Louisville.
"We are thrilled that with this acquisition, skiers and riders living in and around some of the biggest cities in the country will now have access to both ski close to home and at renowned mountain resorts around the world – with just one pass", said Rob Katz, chairman and chief executive officer of Vail Resorts. "We are excited to welcome each of these ski areas into the Vail Resorts family and to continue to invest in what makes them unique".
The new resorts in the Northeast are: Mount Snow in Vermont; Hunter Mountain in New York; and Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain in New Hampshire. They join the Company’s existing Northeast resorts – Stowe Mountain Resort and Okemo Mountain Resort in Vermont, and Mount Sunapee Resort in New Hampshire – and together will provide skiers and riders incredible variety and choice in the region.
In the Mid-Atlantic, the acquired resorts are: Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost and Big Boulder in Pennsylvania.
In the Midwest, the new resorts are: Alpine Valley, Boston Mills, Brandywine and Mad River Mountain in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana. They join the Company’s other Urban resorts in the Midwest which draw guests from Chicago, Detroit and Minneapolis. Those resorts are: Wilmot Mountain in Wisconsin; Mt. Brighton in Michigan; and Afton Alps in Minnesota.
The 2019-20 Epic Pass, Epic Local Pass, Epic Australia Pass and Military Epic Pass now include unlimited and unrestricted access to each of the 17 ski areas, in addition to the access provided to some of the world’s most well-known resorts including Vail, Whistler Blackcomb, Park City and Breckenridge.

Vail Resorts is the leading global mountain resort operator. Vail Resorts’ subsidiaries operate 37 world-class mountain resorts and urban ski areas, including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher, Falls Creek and Hotham in Australia; Stowe, Mount Snow, Okemo in Vermont; Hunter Mountain in New York; Mount Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana.

Thursday, September 19, 2019

The Top 30 Most Popular Ski Resorts in Instagram

Today, social media marketing is an essential aspect of a broader marketing strategy. Social media have entirely changed the way marketers reach their audiences.
The first objective of social media marketing is all about increasing brand awareness.
Creative posts and valuable content are an effective way to appeal to new audiences.
But it is essential first to understand what social media platform is suitable for your marketing strategy.

And Instagram makes it exceptionally easy to reach new audiences.
"Instagram marketing is no longer something to consider — it’s just something to do. It comes with the job now. Those who understand this are no longer asking themselves WHY they should do it, but rather HOW they should do it correctly in order to get the results they want", Iconosquore. Instagram Marketing Trends and Benchmarks Report 2019.

Instagram was founded by Kevin Systrom and Mike Krieger in 2010.
Instagram is a social networking app, a visual platform, primarily for sharing images and videos. Users can create a free profile with a unique Instagram handle where they can share photos and videos with their followers. They can also follow users who post content that is relevant to them. Users then interact with other users’ profiles by liking or commenting on their content.
Social media is about building an online community. The Instagram community is a mix of people and businesses from around the world who come together to share their passions and to be inspired.
Since the foundation in 2010, the platform has steadily grown into one of the biggest social networks. It reached 1 billion active monthly users in 2018.
Instagram’s continuous growth rate has now surpassed those of its once biggest rival - Snapchat - and its parent company, Facebook.

If you’re in travel and tourism, you need to be on Instagram.
Instagram provides travelers a memorable experience through visual storytelling.
Instagram also provides tourists a place to share and find about their passions.
In fact, 48% of Instagram users use the app to find new travel destinations and places to explore.
Ski Resorts are harnessing Instagram’s power in two different ways:
  1. Directly publishing and promoting their ski resort and 
  2. Encouraging the sharing of pictures and videos by visitors.
Ski Resorts have now in Instagram three unique content strategies—feed, Stories, and IGTV—to be most effective.
As Instagram continues to add features, tourism destinations must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links, and robust advertising options have all been a boon to tourism brands, offering more ways to reach and engage travelers.
For instance, pinning Stories content to Highlights is a recent feature introduced for Instagram users to feature select Stories beyond the standard 24-hour lifespan. Highlights have developed into a marketing tactic that Ski Resorts can use to save their best content and organize it by theme.

Ten of the most popular ski resorts are located in North America (8 in the USA, 2 in Canada). Seven of them in the Top 10.
In Europe, ten are in The Alps (6 in France, 2 in Austria,1 in Switzerland, and 1 in Italy) and one in The Pyrenees (Grandvalira in Andorra).
South America has seven ski resorts in the Top 30 (4 in Argentina and 3 in Chile).
Finally, the list is completed by Australia in Oceania with two ski resorts.
Ski Resorts

1. Mammoth Mountain (USA) @mammothmountain 387.603
2. Whistler Blackcomb (Canada) @whistlerblackcomb 284.173
3. Vail (USA) @vailmtn 236.807
4. Breckenridge (USA) @breckenridgemtn 219.855
5. Aspen Snowmass (USA) @aspensnowmass 211.213
6. Banff Lake Louise (Canada) @banff_lakelouise 198.505
7. Zermatt - Matterhorn (Switzerland) @zermatt.matterhorn 167.112
8. Valle Nevado Ski Resort (Chile) @valle_nevado 130.068
9. Keystone Resort (USA) @keystone_resort 129.519
10. Chamonix-Mont-Blanc (France) @chamonixmontblanc 124.090
11. Cerro Chapelco (Argentina) @cerro_chapelco 121.347
12. Copper Mountain (USA) @coppermtn 115.244
13. Val Thorens (France) @val_thorens 113.246
14. Telluride Ski Resort (USA) @tellurideski 103.627
15. Cerro Catedral (Argentina) @cerrocatedralok 93.296
16. Park City (USA) @pcski 90.010
17. Sölden in Tirol (Austria) @soelden.official 83.003
18. Saalbach Hinterglemm (Austria) @saalbach_com 78.002
19. Perisher (Australia) @perisher_resort 72.815
20. Grandvalira (Andorra) @grandvalira 72.369
21. Val d'Isère (France) @valdisere 72.046
22. Alta Badia (Italy) @alta_badia_official
23.Thredbo Resort (Australia) @thredboresort
24. Tignes (France) @tignesofficiel 67.104
25. Nevados de Chillán (Chile) @nevadosdechillan 65.698
26. Las Leñas (Argentina) @laslenasresort 65.200
27. Courchevel (France) @courchevel_officiel 60.594
28. Centro de Ski El Colorado (Chile) @elcoloradofare 60.110
29. La Plagne (France) @la_plagne 58.480
30. Cerro Castor (Argentina) @cerrocastor 55.193

  • Instagram is 6th most popular social network worldwide.
  • The platform reported one billion monthly active users in June 2018.
  • +500 million Daily Active Instagram Users.
  • 46.6% of Instagram users have less than 1000 followers.
  • More than 50 billion photos have been uploaded to Instagram so far.
  • + 100 million of Photos and Videos uploaded per day.
  • 500 million Instagram accounts use Instagram Stories every day.
  • The United States heads the ranking of the countries with the most Instagram users with 110 million users.
  • Six in ten online adults have Instagram accounts.
  • Instagram has more than 2 million monthly advertisers and 25 million business profiles.
  • 80 percent of accounts follow a business on Instagram.
  • 60% of users discover new products on Instagram.
  • Encourage your audience to create content, and then integrate it into your feed.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • Posts With a Location Get 79% More Engagement.
  • Tagging more than 5 users in a post does not increase engagement rates.
  • Posts with nine to 11 hashtags receive the most engagement. 
  • Add hashtags to posts when it makes sense.
  • Create a branded hashtag.
  • Make an effort to be consistent about using your own branded hashtags in most or all of your Instagram posts. 
  • Likes are more common than comments. On average, less than 2% of engagements were comments.
  • Run contests to increase followers and engagement.

To scan the nametag from your profile:

Go to your profile and tap  

Tap nametag.
At the bottom of the screen, tap   Scan a nametag.

Hover the camera over the nametag until the nametag is captured.

Sunday, September 15, 2019

Saas-Fee Winter Opening Weekend

Winter Season kicks-off in Saas-Fee next November 1st with a big party.
On Saturday, the Postrondell Saas-Fee is transforming into a massive après-ski party with music, drinks and street food. As a highlight, Swiss Eurovision Contest contestant Luca Hänni will perform live - so make sure to book your tickets in advance! On Sunday, Meet and Greet with Ski legend Didier Défago, he invites you with Ochsner Sport to the ski squat challenge!
Ski & snowboard test
From 19 October- 24 November you can test the brand new models of 13 top ski and 15 top snowboard brands at the ski test on Saas-Fee's glacier ski area. You can test the skis and snowboards as often, as long and as extensively as you want during 2 to 5 test days (Friday - Tuesday) - with expert advice!
On the opening weekend on 19th and 20th October 2019 you will be able to meet Olympic champion Ramon Zenhäusern at the Meet and Greet.

Friday, September 6, 2019

Ikon Pass Adds Zermatt for the 2019-2020 Winter Season

Zermatt in Switzerland becomes the first European destination partner on the Ikon Pass. Now Ikon Pass holders have access to snow at 41 global destinations across five continents.
Ikon Pass holders will have seven-day access to Zermatt and the Matterhorn ski paradise network on the Ikon Pass with no blackout dates, and five-day access on the Ikon Base Pass, also with no blackout dates.
"The Matterhorn is a true icon known around the world, so we are thrilled to have Zermatt join the Ikon Pass community", said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. "Ikon Pass strives to continually offer pass holders unique experiences in the mountains. Now they can experience Zermatt’s glacier skiing, traditional Swiss fondue, plus its infamous European après ski across two countries, on one pass".
"Zermatt and Matterhorn ski paradise are pleased to be the first European destination on the Ikon Pass, and we look forward to offering our best Swiss quality and Italian lifestyle to Ikon Pass holders everywhere. We are excited to share our passion and devotion to skiing within the Ikon Pass community and its impressive destination partners across the globe", said Sandra Zenhäusern, Director of Marketing, Zermatt Bergbahnen AG.
The Ikon Pass unlocks adventure with access to 41 iconic winter destinations across the Americas, Switzerland, Japan, Australia and New Zealand and is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Sugarbush Resort, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski.

Alterra Mountain Company, the joint venture of affiliates of KSL Capital Partners and Henry Crown and Company (Aspen Skiing Company), is a community of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada.

Wednesday, September 4, 2019

Marcel Hirscher Retires. Thank You For All The Great Moments You Have Given Us

"Today is the day that I officially end my skiing career".
With these words at a news conference in Salzburg, screened live on Austrian television (ORF), Marcel Hirscher ended months of speculation by announcing his intention to retires.
"You know me. I either go all in, putting 150% effort or nothing. I can be very satisfied with my career, I was very lucky to never get serious injuries in all these years, and I slowly realized that I was not willing to pay the high price that it takes to always be at the top in this sport. Additionally, I wanted to leave as champion and I feel this is the best moment to retire", Hirscher said.
"I would like to thank everyone who contributed to all my successes, from my whole family to my wife, the Austrian team, the fans, journalists and everyone else who was there in these 10 years", Hirscher concluded.

Last season Marcel Hirscher wrote alpine skiing history by winning the Overall globe for the eighth time in a row. No one ever achieved this feat. Incredibly solid and constant in the tech disciplines, and in great shape throughout the whole season, the Austrian impressed and became the greatest World Cup skier ever.
Marcel Hirscher collected his sixth career slalom and GS globes. It capped off a career-best season for the Austrian technical ace with one World Championship title, two discipline globes, and his eighth consecutive Overall title.
In Kransjka Gora the Austrian superstar secured his eight straight Overall World Cup win something no one ever achieved before.
Marcel Hirscher equaled Lindsey Vonn on a record 20 World Cup classification wins by winning the Slalom, Giant Slalom, and Overall Crystal Globe this season.
Hirscher won the Giant Slalom crystal globe for the sixth time, surpassing Ted Ligety (5) and Vreni Schneider (5) for second most all-time (men and women). Ingemar Stenmark holds the record of eight in this event.
Marcel Hirscher has won 9 World Cup races in all events this season, second-most for him in a single season after 13 wins in 2017/18. He also won 9 races in 2011-2012.
He has won three Giant Slalom races at the World Cup Finals, in Schladming (2012), Aspen (2017) and Åre (2018). Hirscher could become the first man to win four in this event at the World Cup Finals.

Born in Annaberg-Lungötz, Salzburg, on March 2, 1989. Hirscher made his World Cup debut in March 2007.


FIS Alpine World Ski Championships Starts: 16
FIS Alpine World Ski Championships Podiums: 9
FIS Alpine World Ski Championships Victories: 5

Schladming 2013 FIS Alpine World Ski Championships Slalom 1st
Schladming 2013 FIS Alpine World Ski Championships Giant Slalom 2nd
Vail / Beaver Creek 2015 FIS Alpine World Ski Championships Giant Slalom 2nd
Vail / Beaver Creek 2015 FIS Alpine World Ski Championships Alpine combined 1st
St. Moritz 2017 FIS Alpine World Ski Championships Alpine combined 2nd
St. Moritz 2017 FIS Alpine World Ski Championships Giant Slalom 1st
St. Moritz 2017 FIS Alpine World Ski Championships Slalom 1st
Are 2019 FIS Alpine World Ski Championships Slalom 1st

Olympic Winter Games Starts: 7
Olympic Winter Games Medals: 3 (2nd in Slalom in Sochi 2014)
Olympic Winter Games Victories: 2 (1st in Giant Slalom and Alpine Combined in PyeongChang 2018)

FIS World Cup Starts: 245
FIS World Cup Podiums: 138
FIS World Cup Victories: 67 (32 Slalom, 31 GS, 2 City Events, 1 Parallel Slalom, 1 Super-G)

Marcel Hirscher has repeatedly been acknowledged as one of the greatest athletes, even beyond skiing. He was named five times the Austrian ‘Sports Personality of the Year’ and in 2018 was elected ‘Champion of Champions’ by French newspaper L'Equipe and ‘Sportsman of the Year’ by Eurosport -- joining the important list of sporting greats to have been honored, including Rafael Nadal, Roger Federer, Usain Bolt and Lionel Messi, Novak Djokovic and Lewis Hamilton.

Updated September 5th