Thursday, January 31, 2019

Ski Men. Winning Run Markus Eder. Freeride World Tour 2019. Hakuba, Japan

Markus Eder (ITA–First Place) stomped the opening event’s most impeccable run with a stylish flatspin 360 and a transfer air with his patented multidisciplinary style.

Snowboard Men. Winning Run Travis Rice. Freeride World Tour 2019. Hakuba, Japan

The man, the myth, the legend Travis Rice (USA–First Place) defended his win from years past with a line above all others featuring an enormous 720 spin to a technical finish.

Snowboard Women. Winning Run Anna Orlova. Freeride World Tour 2019. Hakuba, Japan

Anna Orlova (RUS) earned her first place position with a run that navigated technical features and stomped airs with confidence.

Ski Women. Winning Run Arianna Tricomi. Freeride World Tour 2019. Hakuba, Japan

Arianna Tricomi (ITA-First Place) once again stood on top of the podium with a progressive run starting off with a 360 and followed by technical mastery.

Tuesday, January 29, 2019

Freeride World Tour 2019. Second Stop: Kicking Horse Golden BC




FREERIDE WORLD TOUR KICKING HORSE
Date: February 2-8, 2019; Location: Kicking Horse, Golden, British Columbia, Canada

After an epic start to the 2019 winter in Hakuba, Japan, the world’s best are making their way across the Pacific to North America for the second competition of FWT19 in the legendary resort of the Canadian Rockies, Kicking Horse Golden BC.
Solid performances in every category by an insane line-up of riders set the stage for mind blowing debut to the season opener in Hakuba. Podium finishers like Markus Eder (ITA-1st Place) Tanner Hall (USA-2nd Place), Gigi Rüf (AUT-2nd Place), Arianna Tricomi (ITA-1st Place) and Anna Orlova (RUS-1st Place) will be looking to carry their momentum into Kicking Horse and earn more crucial points in the world title race. However, they will surely be challenged by the strong line-up of riders hoping for better results in BC local favorites Nicole Kelly (CAN) and Logan Pehota (CAN) the event wildcard.
The Freeride World Tour (FWT) is the premier big mountain freeskiing and snowboarding tour in the world, featuring the sport’s top athletes competing in the world’s best mountain resorts. Created in 2008, the FWT became even more global in 2012 following the union of North American-based Freeskiing World Tour, The North Face Masters of Snowboarding, and the European-based Swatch Freeride World Tour. Besides the successful implementation of this truly global FWT, the increase of Freeride World Qualifier (FWQ) and Junior Freeride Tour events in recent years show that the base of the sport is growing exponentially.
The FWT represents top-level big mountain riding, the most progressive and pure discipline of skiing and snowboarding. Riders use the entire mountain as their canvas, from cliffs, cornices, and chutes to powder fields and trees. FWT events have invitation-only athlete rosters but the full FWQ series allows athletes to compete in 1 to 4-star level events and qualify for the FWT the following season. All FWT competition venues are handpicked for their terrain, as well as their steepness, and offer a wide range of options to those competing.

Marcel Hirscher Wins Night Slalom in Schladming

The Night Race in Schladming is a unique experience. Over 45’000 fans are cheering for the best slalom athletes in the World and pushing them down the steep Planai course. This year, Marcel Hirscher earned a third World Cup win in Schladming, over a second over his contenders Alexis Pinturault and Daniel Yule.
The young guns were challenging him lately. Starting with Henrik Kristoffersen, his longtime rival, but also within his own team with Marco Schwarz or with Clement Noel the French prodigy. But today in Schladming Marcel Hirscher made a statement, leading with -0.99 after the first run and finishing -1.21 off his closest contender. It's the 68th World Cup win and the 135th podium for the Austrian superstar.
Another Overall champion is skiing at his best slalom level ever. It's Frenchman Alexis Pinturault. With his second place today, he earned his third slalom podium this season, the sixth in career. Time management is critical when you want to call yourself an Overall skier and this summer, Pinturault chose to train more in slalom and less in the speed disciplines. It definitely paid off, as he is now in the 2nd position of the Overall standings with the best slalom placement in his career.
The third spot went to Switzerland's Daniel Yule. Mr. Constant was "kick in the nipple" as he said in the slalom in Kitzbuehel, finishing “only” 18th, but he was quick to react and found his way back to the podium, celebrating his 3rd World Cup podium placement in career. His performances this season allow him to sit in 3rd place of the discipline standings, only two points behind two-time winner Clement Noel.

Sunday, January 27, 2019

Stephanie Venier Wins Garmisch-Partenkirchen Downhill

Stephanie Venier won today's Super-G race in Garmisch-Partenkirchen. Sofia Goggia came in the second place +0.25 behind and Kira Weidle took third +0.54 seconds out.
At the very same site where Stephanie Venier claimed her first-ever podium in 2017, the Austrian delivered her career-first World Cup victory performance on Sunday in the downhill at Garmisch-Partenkirchen (GER). One week earlier in Cortina d'Ampezzo (ITA), she skied to her first podium of the season also in the downhill. Her win in Garmisch marked the fifth downhill victory of the season for the Austrian ladies' team following on the double successes of Ramona Siebenhofer in Cortina and Nicole Schmidhofer in Lake Louise.
The course in Garmisch, which is always one of the most challenging for ladies due to the terrain and low light, required great technical skill and precise movements to navigate the run at top speeds. The upper jump was significantly reduced after the first training run and the second jump was also decreased prior to and during the race after a course hold following bib 3. A number of skiers struggled to complete the course and experienced difficulty in various areas.
For the second day in a row, Sofia Goggia of Italy skied into the second-place position – a miraculous feat considering that she entered the training runs in Garmisch simply to test the recovery of her ankle injury. Although she is still experiencing some pain, the results from the weekend are encouraging for her participation in the FIS Alpine World Ski Championships in Åre (SWE) which kick off in just over one week's time.
To the delight of German fans, Venier and Goggia were joined on the podium by Kira Wiedle in third place for the second podium appearance of her career and the season. Weidle remarked that the home podium in Garmisch was a dream come true following her early-season success in Lake Louise.





Josef Ferstl Wins Kitzbühel Super-G

40 years after his father Sepp Ferstl won the downhill in Kitzbuehel, Josef "Pepi" Ferstl became a Hahnenkamm winner himself by taking the Super-G race ahead of Johan Clarey (2nd, +0.08) and Dominik Paris (3rd, +0.10).
The final day at the 79th Hahnenkamm races was exciting, with a very tight super-g on the Streif and an unexpected podium. One year after Germany’s triumph with Thomas Dressen, the “Deutscher Skiverband” doubled up with Josef Ferst in this years’ super-g. The winner of the Val Gardena super-g 2016 started with bib number one. A number that never made it in the Top 5 of a Super-G race since the introduction of the new enrollment system three year ago. But today, Ferstl was able to use the good conditions and claimed his second win in career.
Johan Clarey is 38 years old and known as a strong downhill competitor. He earned four World Cup podiums, including one in the Kitzbuehel downhill two years ago. But this season, he also laid down solid performances in the Super-G, with a career best 4th place in Val Gardena. Today in Kitzbuehel, he was able to add a fifth World Cup podium under his belt, his first success in the super-g.
In the third position, the “Gams hunter” Dominik Paris grabbed another podium in Kitzbuehel, his 6th in career (4 wins, 2 podiums). The South Tyrolean loves this course and is not afraid to push even in the tough and icy sections. He now scored three podiums in super-g in the current season, including a win in Bormio, and replaced himself in third positions of the very tight discipline standings, right behind the Austrians Vincent Kriechmayr and Matthias Mayer.

Saturday, January 26, 2019

Clément Noel Wins Kitzbühel Slalom

One week after his first victory in career in Wengen, Clément Noel skied to another triumph on the Ganslern course in Kitzbuehel. He beat superstar Marcel Hirscher and his fellow countryman Alexis Pinturault.
The race schedule of the 2019 Hahnenkamm races has been swapped and the traditional slalom on the Ganslernhang took place on Saturday. The reason for this program change was the heavy snowfall, and the weather was as forecasted, with snowfall starting during the night and carrying on during the whole day.
But nothing could stop the young Clément Noel. The Frenchman, who podiumed in Adelboden and claimed his first World Cup win in Wengen, was unbeatable also on the classical Kitzbuehl slalom. Second on the first run, he was able to stay calm and bring down his best performance also in the second run to award the French team with another slalom success.
Only in 9th place after the first run (the same position he had in 2017 when he ended up winning the race), Marcel Hirscher impressed by clocking the fastest time in the second run, to finish in the second place of the 2019 Hahnenkamm slalom. The 134th podium in his career.
Alexis Pinturault found his slalom shape again. For some years focusing more on the speed disciplines, the French record holder invested a lot of ours on his slalom skills this summer, and it definitely paid off. Already in Zagreb he earned a podium placement, and he was now able to win his first Kitzbuehl Gams in the slalom.

Nicole Schmidhofer Wins Garmisch-Partenkirchen Super-G

Nicole Schmidhofer of Austria, who secured the first downhill victory of her career at the start of the season in Lake Louise (CAN), returned to form in her other event to claim the super-G win at Garmisch. It was her third victory of the season and fifth podium of the winter.
The race was delayed 1.5 hours due to heavy snowfall in the morning. But once the skies cleared after 11:00, athletes were able to push out of the start for an 11:30 CET race time. The track was in great condition despite the snowfall, and skiers applauded the efforts of the organizers to pull off a memorable event.
In her first race back since suffering a broken ankle prior to the start of the competition season, Italy's Sofia Goggia charged into second place, just 0.23 seconds from the lead. She remarked that she was unsure of even racing in Garmisch where she had come to test her ankle and her skiing in the downhill training runs. But after performing well at Thursday and Friday's training, she made the decision to race in the super-G. That decision certainly paid off as she skied to her first podium finish of 2019.
Lara Gut-Behrami of Switzerland reminded fans that she remains a serious threat in super-G after landing on her second podium of the season. Although she struggled in Val Gardena/Gröden and also Cortina, she has made positive strides to return within striking distance of a win just before the Äre 2019 FIS Alpine World Ski Championships.





Friday, January 25, 2019

Dominik Paris Wins Hahnenkamm Downhill for the Third Time

Dominik Paris did it again. The South Tyrolean managed to claim a third win in the Hahnenkamm downhill. He finishes ahead of Beat Feuz and surprise Otmar Striedinger in a special Kitzbuehel downhill moved to Friday due to a very bad weather forecast for Saturday.
Only six men have managed to win the Streif three times or more, and among them since today: Dominik Paris. With only 29 years, he could potentially join Franz Klammer (4 wins) or even Didier Cuche (5 wins) for the record. The Italian is in great shape this season, starting with two podiums in North America, followed by a double win in the race weekend in his home country in Bormio. And since the beginning of the week in Kitzbuehel, he was in an excellent mood as he knew that this course and those conditions would fit his skiing.
It’s also the third time for Beat Feuz. The third time in second place on the Kitzbuehel downhill podium. The Swiss downhill globe winner of last season pushed hard down the Streif and laid down a nearly perfect run that satisfied him. “Of course I would love to win in Kitzbuehel, it’s the dream of every downhiller, but today again, Domme was unbeatable.” With this fifth podium in a row, Beat Feuz also extends his lead in the downhill standings and is now 100 points ahead of Dominik Paris.
The surprise of the day came from Otmar Striedinger, who claimed his second podium in career, more than five years after his first success in the super-g in Beaver Creek. The 27 years young Austrian proved many times that his ground speed was there, laying down strong performances in the trainings. Unfortunately, so far this season, he hadn’t managed to earn a Top 15 result on race days. With this third place in the Kitzbuehel downhill, Striedinger shows that he’s back in the fight and sits in 17th position in the downhill standings, his best rank in career so far.

Thursday, January 24, 2019

Streif - One Hell of a Ride


STREIF Trailer (English) from Warren Miller Entertainment on Vimeo.

Streif - One Hell of a Ride

Directed by Gerald Salmina
Script: Gerald Salmina, Tom Dauer
Filming: Günther Göberl & Gerald Salmina
Produced by Planet Watch Film & Video Productions GmbH

For 75 years, the annual Hahnenkamm race in Kitzbühel, Austria, has produced unforgettable triumphs and unspeakable tragedies, a heritage that is full of myths and legends. Nowhere else is skiing celebrated so intensely. The city, the nation, and the entire winter sports world go crazy for the battles that play out on the slopes, and the race down the Streif is the most anticipated event of all - the Superbowl of skiing.This thrilling feature documentary follows four athletes on their 12-month journey leading up to the most important ride of their carreer. Facing an adrenaline high and total loss of control. It gives rare insights into the minds of the athletes and their struggle between risk and reward.
The Hahnenkamm-Race is one of the highlights of the annual ski-racing calendar. Over 40 TV stations cover the race and it is a priceless event that captivates even those who do not usually follow ski racing. Only the best win on the hardest Downhill in the world. The names of past winners read like a who’s who of ski racing, from Killy, Sailer, Schranz and Collombin, to Klammer, Read, Zurbriggen, Heinzer, Aamodt, Strobl, Maier, Eberharter, Walchhofer, Rahlves and Cuche.
From the breathtaking start at 1665 metres (5465 feet) above sea level, racers plunge down the slope’s vertical drop of 860 m (2822 ft) at speeds up to 150 km/h (93mph), covering the 3312 metres (10,866 feet) of the course in less than two minutes before dramatically crossing the finish line in the spectator-packed finish area. Yet the Hahnenkamm-Races are more than simple statistics, and behind these numbers lies the greatest ski spectacle in the world. The Downhill on Kitzbühel’s almost impossibly difficult slope, the Streif, leaves one continually searching for superlatives that could adequately portray it. The simplest way to describe this drop down the most fearsome slope on the World Cup tour is simply: "The Race". What Wimbledon is for Tennis and Monaco is for Formula 1, "Kitz" is for ski racing.

Wednesday, January 23, 2019

79 International Hahnenkamm Race (Kitzbühel, Tirol, Austria)


The 79 International Hahnenkamm Race is one of the highlights of the ski racing season. From Friday 25th until Sunday 27th, January 2019 Kitzbühel will host three events of the Men's Audi FIS Alpine Ski World Cup: Super G, the famous Downhill on the Streif one of the most demanding runs of the FIS downhill calendar, and a Slalom. With a total prize money purse of 550,000 Euros and nearly 80,000 spectators expected during the weekend, the Hahnenkanmm races are by known as the most prestigious during the World Cup season. The Kitzbühel races are part of the Club 5+ Alpine Classics, a union of the leading alpine ski race organizers from all over the world. It was founded 1988 upon an idea of world cup founder and sports journalist Serge Lang. Charter members had been the “Five” downhill classic sites in the Alps”, Gardena/Gröden (ITA), Garmisch (GER), Kitzbühel (AUT), Wengen (SUI), Val d’Isere (FRA). Kitzbühel is one of Austria's best known and fanciest winter sports resorts. The city is situated along the river Kitzbühler Ache, and the car-free historic center is spectacular with cobbled streets and lovely medieval buildings.
The Kitzbühel Ski Paradise located at 800 meters above sea level, is conveniently embedded in the Kitzbüheler Horn, Bichlalm and Hahnenkamm mountain ranges offering 54 modern lifts, managed by the Bergbahn AG Kitzbüheland, serving 170 kilometers of ski runs (91 kilometers snow-covered) for all levels and abilities and 33 kilometers of signed ski routes. For 75 years, the annual Hahnenkamm race in Kitzbühel, Austria, has produced unforgettable triumphs and unspeakable tragedies, a heritage that is full of myths and legends. Nowhere else is skiing celebrated so intensely. The city, the nation, and the entire winter sports world go crazy for the battles that play out on the slopes, and the race down the Streif is the most anticipated event of all - the Superbowl of skiing. This thrilling feature documentary follows four athletes on their 12-month journey leading up to the most important ride of their career. Facing an adrenaline high and total loss of control. It gives rare insights into the minds of the athletes and their struggle between risk and reward.

Kitzbühel was selected as one of the Top 10 Most Beautiful Alpine Ski Resorts by the CNN.


The Hahnenkamm-Race is one of the highlights of the annual ski-racing calendar.
It is considered to be one of the most challenging downhill slopes in the world; the Streif. The supreme discipline of the alpine ski is held on Mount Hahnenkamm, hot on the heels of the Lauberhorn Races in Wengen, Switzerland – another of the great alpine ski classics. The race first took place on today’s Streif course in 1937. Austrian, Thaddäus Schwabl, won the inaugural event in a time of 3:53.1 minutes. The reigning course record was set in 1997 by Fritz Strobl, who crossed the finishing line in an impressive 1:51.58 minutes
Over 40 TV stations cover the race and it is a priceless event that captivates even those who do not usually follow ski racing. Only the best win on the hardest Downhill in the world. The names of past winners read like a who’s who of ski racing, from Killy, Sailer, Schranz, and Collombin, to Klammer, Read, Zurbriggen, Heinzer, Aamodt, Strobl, Maier, Eberharter, Walchhofer, Rahlves and Cuche.
From the breathtaking start at 1665 metres (5465 feet) above sea level, racers plunge down the slope’s vertical drop of 860 m (2822 ft) at speeds up to 150 km/h (93mph), covering the 3312 metres (10,866 feet) of the course in less than two minutes before dramatically crossing the finish line in the spectator-packed finish area. Yet the Hahnenkamm-Races are more than simple statistics, and behind these numbers lies the greatest ski spectacle in the world. The Downhill on Kitzbühel’s almost impossibly difficult slope, the Streif, leaves one continually searching for superlatives that could adequately portray it. The simplest way to describe this drop down the most fearsome slope on the World Cup tour is simply: "The Race". What Wimbledon is for Tennis and Monaco is for Formula 1, "Kitz" is for ski racing.



Start: 1665 m.
Finish: 805 m.
Vertical drop: 860 m.
Course length: 3.312 m.
Gradient in average: 27%
Maximum gradient: 85 %
Maximum speed: 120-140 km/h


Tuesday, January 22, 2019

2019 UIAA Ice Climbing World Cup in Saas Fee, Switzerland



The Ice-Climbing Event in the parking garage of Saas-Fee will take place for the 20th time this winter.
Next weekend, 26-27 January 2019, Saas-Fee will once again play host to the Ice Climbing World Cup. This year the famous week-long ice climbing event will be even more spectacular thanks to new climbing features.
The car-free alpine village of Saas Fee with its unique competition wall inside a circular car park at the edge of town is set against the spectacular backdrop of the towering Swiss Alps. It is also one of the oldest and liveliest stops on the UIAA Ice Climbing World Cup.
From next Saturday, ice-climbing freaks from across the globe will once again flock to Saas-Fee. A programme of action-packed sporting events and legendary ice-climbing parties in the multi-storey car park.
The ice climbing competitions in the park of Saas-Fee are an excellent opportunity for national and international athletes and the lively atmosphere of the ice climbing scene to witness first hand! The competitions will take place in a special, unique location, so surely there is no more second time. The 10-storey car park in Saas-Fee, where the competitions can take place regardless of weather, with its roundabout provides a great backdrop audience.

The disciplines: Lead and Speed

In Lead climbing, competitors have to master a long, difficult and unfamiliar route in a given amount of time. Routes can be anything up to 35 meters in height. Besides the ice wall itself, climbers must contend with obstacles such as overhangs, hanging ice blocks and tricky rock sections. Ice climbers consider this discipline the ultimate challenge. The winner is the competitor who covers the greatest distance in the allotted time. One way of measuring this is by counting the number of carabiners that the climbers manage to clip the rope through.
As its name suggests, the competition’s second discipline is all about speed. As soon as the starting barrier falls, the competitors leap onto the 15-meter vertical wall of ice and scramble to the top at a breath-taking pace – just like Spiderman! Top athletes can complete the course in an incredible 13 seconds. Since 2012 this discipline is run in parallel.



To celebrate properly the 20th edition of the Ice-Climbing competitions in Saas-Fee visitors will be able to enjoy some surprises. In addition to the sporting events this year the glacier village offers too an attractive culinary and musical. In the heated catering tent, visitors can warm up with drinks, fondue or other Swiss specialties.
In addition to local bands, BOUNCE, the biggest Bon Jovi tribute band in Germany, is responsible for the music.

Sunday, January 20, 2019

Clement Noel Wins Wengen Slalom


France’s Clement Noel is having a great start to 2019. After earning his first career podium, taking second place in last week’s Adelboden slalom, he followed up with his first career victory today in the Wengen slalom, relegating the Austrian duo of Manuel Feller and Marcel Hirscher to the lower steps on the podium.
The 21-year-old Frenchman led the field after the first run 0.47 ahead of Feller. Hirscher had an uncharacteristic showing in the first run, ending nearly a second off the winning pace.
But when the second run arrived, the Austrians were back on their game and looked poised to take the nation’s seventh straight men’s World Cup victory. Hirscher was back in top form, skiing the fastest second run of all competitors and taking over the lead. But two racers later Feller eked out his teammate by a mere 0.02 seconds to take the lead.
Only the young sensation Noel remained at the top of the hill and his lead shrunk slowly at each interval, but when he crossed the finish line, he could ultimately celebrate his first Audi FIS World Cup victory by a slim 0.08 margin.
Noel’s win left Feller still looking for his first career World Cup victory. It also halted the Austrian team’s 2019 winning streak at six and ended Hirscher’s current streak of three consecutive victories.

Mikaela Shiffrin Wins Super-G in Cortina d'Ampezzo

Mikaela Shiffrin maintained her perfect record in super-G races entered in the 2018/19 season on Sunday as she claimed her third victory in the discipline at Cortina d'Ampezzo (ITA). The World Cup Overall leader skipped the Val Gardena/Gröden race but has accumulated 300 points in all other super-Gs contested thus far and holds the discipline standings lead as well.
The American bested Tina Weirather by 0.16 seconds as the Liechtensteiner picked up her third podium finish of the winter. Austria's Tamara Tippler, who last stood on a World Cup podium in 2016, rounded out the top three in third place.
Sunshine and ideal racing weather greeted the skiers, but many big names encountered difficulty on the track and did not complete the run. There were several locations along the course that dashed the efforts of Ilka Stuhec, Lara Gut-Behrami, Lindsey Vonn, Ramona Siebenhofer, Michelle Gisin, and a number of others. Kajsa Vickhoff Lie made the most noteworthy move of the day from bib 35 into a tie for seventh place with her teammate Ragnhild Mowinckel – a career-best result and first top 10 for the young Norwegian born in 1998. Canadian Valerie Grenier also skied to a career-best finish in fourth place, just 0.30 seconds from the podium.
Lindsey Vonn ended up off course after carrying a low line and punching through a panel. She was emotional in the finish area and told reporters that this might have been her final World Cup race due to the pain she currently has while skiing.





Saturday, January 19, 2019

Freeride World Tour 2019 First Event Took Place Today In the Japanese Alps



After watching snow stack up for days, a legendary lineup of athletes were treated to some world-famous JAPOW at FWT19’s opening event in Hakuba, Japan.
In a place where the snow falls so hard and often that visibility even once every ten days is not a given, a top-shelf lineup of the world’s finest freeriders were treated to epic conditions at the first stop of the 2019 Freeride World Tour( FWT) in the heart of the Japanese Alps.
After being forced to re-stage last year’s 2018 Hakuba event in Kicking Horse due to too much snow, today’s Japan FWT competition lived up to the global hype for #Japow. The skies opened up to treat riders with stunning views of the terrain they’ve been itching to shred.

Ski Men

Markus Eder (ITA–First Place) stomped the opening event’s most impeccable run with a stylish flatspin 360 and a transfer air with his patented multidisciplinary style. Freeskiing founding father Tanner Hall (USA–Second Place) racked up his first-ever FWT podium in a run marked by backflips and multiple airs. Tom Peiffer (CAN–Third Place) pleased the crowd with a massive 360 air and solid riding.

Ski Women

Arianna Tricomi (ITA-First Place) once again stood on top of the podium with a progressive run starting off with a 360 and followed by technical mastery. FWT newcomer Maude Besse (SUI-Second Place) charged into a zone no one else had touched, stomping a technical line in the steepest part of the venue. Elisabeth Gerritzen (SUI-Second Place) continued her rise through the ranks on the Tour with a big entry air followed to a second solid stomp.

Snowboard Men

The man, the myth, the legend Travis Rice (USA–First Place) defended his win from years past with a line above all others featuring an enormous 720 spin to a technical finish. Gigi Rüf (AUT–Second Place) maintained legend status with a run featuring gigantic no grab airs into a stomped 360. Davey Baird (USA–Third Place) launched a huge and stylish method into a 360 spin that merited his spot on the podium.

Snowboard Women

Anna Orlova (RUS–First Place)earned her first place position with a run that navigated technical features and stomped airs with confidence. Manuela Mandl (AUT–Second Place) rode a beautiful and steep line with excellent snow and clean style. The 2017 FWT Champion Marion Haerty (FRA–Third Place) opened the venue with heat and stayed on her feet to earn third place.

Vincent Kriechmayr Wins the ‪Lauberhorn‬ ‪Downhill‬ in Wengen

Austrian Vincent Kriechmayr played the role of the spoiler in today’s downhill race in Wengen (SUI), edging Swiss hero Beat Feuz by a mere 0.14 seconds to claim his first downhill victory of the 2018-19 Audi FIS World Cup season.
Third place went to Norway’s Aleksander Aamodt Kilde, who continued to build his reputation as the up-and-coming Attacking Viking. Coming down with bib 17, he finished just 0.26 off the winning pace, knocking teammate Aksel Lund Svindal off the podium and into fourth place on the day.
Mother Nature could not have dished up a better day for today’s downhill as sunny skies and crisp temperatures greeted the racers. 37,000 fans flocked to the small Swiss village lining much of famed Lauberhorn, the longest course on the World Cup tour.
The fans were quickly rewarded for their journey when Feuz came down as the fifth racer and took a commanding lead after an excellent run. But the joy would only last for five minutes until Kreichmayr crossed the finish line two racers later and took over the lead. It was only when Kilde raced with blistering speed through the narrow Kernen-S curve that Kriechmayr had reason to be concerned, but on the last interval, Kilde lost time and skied into third place.
It was Kriechmayr’s fourth career World Cup victory and his ninth overall podium. More importantly, his victory today kept the Austrian men’s dominance since the calendar turned to 2019 alive as the nation has grabbed every victory in the New Year.
While Feuz barely missed his chance to grab his third victory in Wengen, he can still say that the Berner Oberland resort has treated him well during his career as it was his fifth podium here.

Second Victory for Ramona Siebenhofer in Cortina

Ramona Siebenhofer of Austria claimed back-to-back victories in Cortina d'Ampezzo (ITA) as the first woman ever to win two downhills on the Olimpia delle Tofane in the same winter. Prior to Friday, Siebenhofer had two career podiums (both third place) to her name. She doubled her podium tally in two days and also claimed the first wins of her career.
She was joined on the podium by her teammate and downhill standings leader Nicole Schmidhofer, who won back-to-back downhill races earlier this winter in Lake Louise. Schmidhofer was a very slim 0.04 seconds away from the win herself. In consecutive days, two Austrian skiers have shared the podium. Ilka Stuhec of Slovenia, who finished second on Friday, could not be denied a celebration of her own with a third-place finish at 0.51 seconds off the lead.
Unlike on Friday when skiers competed on a shortened track due to overnight snowfall, they were able to use the full-length of the Olimpia delle Tofane Today.



Friday, January 18, 2019

Marco Schwarz Wins Alpine Combined in Wengen


The first Audi FIS Ski World Cup alpine combined of the 2019 season took place today in Wengen. Due to the weather forecast, the jury had decided to switch the daily program and to start with the slalom run, followed by the downhill starting shortly above the Hundschopf.
Today's race went to Austria's Marco Schwarz. The slalom whiz laid down an impressive downhill run and was able to defend his lead from the slalom, skiing to his first alpine combined victory in career. This comes only 18 days after he claimed his first World Cup in the City Event in Oslo, and shortly after the skied out in Zagreb and Adelboden, giving up on the first run lead. The super-g junior World Champion of 2014 is having an incredible momentum and can be proud to stand in the 6th position of the Overall standings.
Victor Muffat-Jeandet likes Wengen a lot. It’s the place where he earned his first World cup podium and his first win last year. In the meantime, the Frenchman was able to claim an Olympic medal in that discipline and turned into a favorite in this discipline. Especially with his strong slalom results and the 10th place he took in the second training run. But he was able to hold on to the pressure and earn another World Cup podium, the 8th of his career.
In the third position, multiple alpine combined globe winner Alexis Pinturault grabbed his 50th podium in career. Thanks to a solid slalom run, he as able to hold on to the podium in the downhill part and claimed the 3rd position of today’s alpine combined.

Ramona Siebenhofer Takes Victory in Cortina Downhill

Ramona Siebenhofer of Austria had skied the fastest downhill training runs on numerous occasions and had two podium finishes to her name, but she had yet to win a World Cup race until Friday in Cortina d'Ampezzo (ITA) where she bested Ilka Stuhec of Slovenia by a decisive 0.40 seconds in the opening downhill at the resort. The race replaced the canceled downhill from St. Anton (AUT).
Organisers were forced to lower the start to the top of Tofana in the morning due to overnight snowfall. But the incredible scenery and athletic performances proved noteworthy for spectators both on site and those viewing on TV.
Siebenhofer's teammate Stephanie Venier skied to her first podium of the season in third place, just 0.06 seconds from Stuhec. But Stuhec's solid performance in second helped the Slovenian skier on the return from last season's injury to make a push for the season standings lead. She now sits only 10 points behind downhill standings leader Nicole Schmidhofer (AUT) who won both races at the speed opener in Lake Louise. Siebenhofer, meanwhile, is third in the standings at 28 points behind her teammate.



Tuesday, January 15, 2019

Mikaela Shiffrin Wins World Cup Giant Slalom in Kronplatz

After finishing fifth in 2017 and failing to complete the first run in 2018 at the Audi FIS Ski World Cup Kronplatz (ITA), American Mikaela Shiffrin proved that the third time was the charm on Tuesday as she claimed a decisive 1.21-second victory over Tessa Worley of France. It was Shiffrin's first win at the Italian resort, and she was thoroughly pleased to have finally mastered the demanding Erta slope.
Tessa Worley gave the closest challenge in order to collect her third podium in the past three giant slalom races. Although Shiffrin moved into the lead of the giant slalom season standings with her win, Worley sits a close second at only 10 points shy of the top slot. Federica Brignone, who finished sixth on the day, is third in the standings at 45 points back.
Ideal slope conditions with firm snow meticulously prepared by the organizers offered an equal opportunity to nearly the entire starting field. Marta Bassino was in tears to finish third in front of the home Italian crowd, matching the very same result she secured at the venue in 2017.
Romane Miradoli of France was the biggest mover of the day, finishing in 19th place after starting with bib 61. Four additional skiers from outside the top 30 also finished in the points.







Sunday, January 13, 2019

9th win for Marcel Hirscher in Adelboden

The slalom showdown from Adelboden took place today under continuous snowfall but whatever the conditions, Marcel Hirscher seems to master the Chuenisbärgli the best. He took his 67th World Cup win ahead of Clément Noel and Henrik Kristoffersen.
Like in the last Audi FIS Ski World Cup in Zagreb, Marco Schwarz laid down the fastest second run but couldn't bring it down in the second leg. This opened the door for the podium, and as usual, Marcel Hirscher pushed hard to ski the fastest splits from top to bottom in the second run. This allowed him to celebrate a 9th World Cup win and the 16th podium in Adelboden, a record among male athletes.
But also other contenders grabbed the opportunity and Clément Noel is one of them. Two 4th places on the World Cup Tour and a sensational 4th place at the Winter Olympic Games in PyeongChang, the young French athlete confirms and claims his career first World Cup podium, by finishing in second place in Adelboden.
In second place after the first run, Henrik Kristoffersen managed to stay on the podium despite a mistake in the upper part and earned the third place of today’s race. It’s his 5th slalom podium on the Chuenisbärgli, a personal record for him. But the Norwegian star is eager to find the top spot of the podium again. His last win came in the slalom in Kitzbuehel, one year ago.

Saturday, January 12, 2019

Marcel Hirscher Wins World Cup GS in Adelboden


It was a very exciting race, full of goosebumps moments, on the Chuenisbärgli in Adelboden. The Audi FIS Ski World Cup giant slalom race ended with Marcel Hirscher grabbing a 4th win in this discipline on this course, winning ahead of Henrik Kristoffersen and Thomas Fanara.
After the first run, Norwegian tech whiz Henrik Kristoffersen was leading a tight field, with Marcel Hirscher (+0.12) and Alexis Pinturault (+0.18) not far behind. So all racers had to push hard in the second round, and the master in this game is Marcel Hirscher. He overcame his small deficit and even expanded his lead to set the fastest time of the second run. The Austrian takes a 66th career win and remains the record holder in Adelboden, with an impressive total of 8 wins (4x GS, 4xSL).
Henrik Kristoffersen found his way back to the podium thanks to two strong but not flawless runs. With this podium, he also defends his second place in the discipline standings, after three races off the podium (Saalbach-Hinterglemm, Alta Badia PGS, Alta Badia GS).
The third place went to the oldest athlete on the start list (37 years old). Frenchman Thomas Fanara claimed a second podium this season, after finishing 2nd in the giant slalom in Alta Badia. In 6th place, +0.44 behind in the first run, he was able to ski the third fastest time in the second run and moved up three spots.
Marco Schwarz, the winner of the City Event in Oslo, finished in 7th place in today’s giant slalom, out of his bib number 67! It’s only his 17th giant slalom in career and by far his best result in that discipline.

Friday, January 11, 2019

Freeride World Tour 2019. First Stop: Hakuba, Japan



FREERIDE WORLD TOUR HAKUBA
Date: January 19-26, 2019; Location: Hakuba, Japan


In 2019, FWT athletes will return to five of the most challenging and pristine freeride venues the globe has to offer.
50 of the world best (in four categories 10 Ski Women, 22 Ski Men, 7 Snowboard Women, and 9 Snowboard Men) will battle it out at five world-renowned venues spanning three continents for their chance to stand on the podium. With such an extraordinary pool of athletes, FWT19 is shaping up to be an extremely exciting and high-level competition.
Following the fourth stop in Vallnord-Arcalís, Andorra only riders holding enough points will have the opportunity to compete in the final stop in Verbier, Switzerland in March.
With an incredible lineup of riders already confirmed - from hungry rookies, hard-charging veterans and legendary wildcards such as Tanner Hall (USA) and Victor De Le Rue (FRA) - the FWT19 is going to be an epic show.  Travis Rice (USA), also, will return to Hakuba once again to challenge the world’s best at stop number one of FWT19. Taisuke Kusunoki (JPN) will join the first event of the season as a wildcard. 

The Freeride World Tour (FWT) is the premier big mountain freeskiing and snowboarding tour in the world, featuring the sport’s top athletes competing in the world’s best mountain resorts. Created in 2008, the FWT became even more global in 2012 following the union of North American-based Freeskiing World Tour, The North Face Masters of Snowboarding, and the European-based Swatch Freeride World Tour. Besides the successful implementation of this truly global FWT, the increase of Freeride World Qualifier (FWQ) and Junior Freeride Tour events in recent years show that the base of the sport is growing exponentially.
The FWT represents top-level big mountain riding, the most progressive and pure discipline of skiing and snowboarding. Riders use the entire mountain as their canvas, from cliffs, cornices, and chutes to powder fields and trees. FWT events have invitation-only athlete rosters but the full FWQ series allows athletes to compete in 1 to 4-star level events and qualify for the FWT the following season. All FWT competition venues are handpicked for their terrain, as well as their steepness, and offer a wide range of options to those competing.

Looking for Inspiration: Ambient Advertising


As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative.
In marketing, the term 'ambient' means placing the ads at unusual places or unconventional places where you wouldn't expect an advertisement. The idea behind ambient advertising is to surprise consumers with its placement at unusual, unexpected or wacky ad spaces.
"The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. The second characteristics of such an advertising is the fact that there is no repetition.
Another thing which is important is the execution. How well the ad is being executed, or does it really creating an impact that was required for effective communication. Does it really have a wow factor? All these things are taken into consideration while designing an ambient advertising campaign" 
(The Economic Times).
"Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently", Ryan Lum. Creative Guerrilla Marketing, 2012).

"And marketing being what it is these days, why not offer a really helpful service in the process?", said John Matejczyk. (AdWeek, 2016)
In 2016, Audi arrives at the New York Auto Show with the message that its A4 has overtaken the BMW 328i in many areas, such as power, acceleration, and technologies, such as lane assistance and CarPlay.
With a target audience of one million people attending the event, Audi wanted a surprising way to reach potential car buyers and advertising agency Muhtayzik Hoffer (now M/H VCCP) had an unexpected idea.
Audi set up a bunch of free Wi-Fi networks -Wi-Fi is often difficult to find in convention centers and is usually password protected-, so when people went to their smartphone settings to log onto the Wi-Fi, they saw that the auto show Wi-Fi was named "328 Reasons to choose A4". The other network names changed as the show goes on but there were always at least 10 networks on at a time.
Every time car shoppers logged on to the car show Wi-Fi, they were given yet another reason to buy an Audi A4. And over the course of the three-day event, they saw 328 reasons in total.


The next example is a campaign by Abby Norm, Sweden for Kvällspressen Impact.



If you want to watch know more about Ambient Advertising I highly recommend you listen to the last episode of Under the Influence by Terry O'Reilly.

Thursday, January 10, 2019

Cancelled Ladies' Downhill from St. Anton to be rescheduled in Cortina d'Ampezzo


Due to heavy snowfall, the ladies' Audi FIS Ski World Cup Super-G and Downhill races scheduled in St. Anton (AUT) for 12th-13th January 2019 have been canceled.
The canceled Ladies' Audi FIS Ski World Cup Downhill from St. Anton (AUT) will be rescheduled in Cortina d'Ampezzo (ITA) on 18th January 2019, with the following programme:

  • Downhill (St. Anton), Friday, 18.01.2019, (12:00 CET)
  • Downhill, Saturday, 19.01.2019, (10:30 CET)
  • Super-G, Sunday, 20.01.2019, (11:15 CET)
The races will take place on the marvelous Olimpia delle Tofane slope. One of the most spectacular settings on the World Cup, surrounded by the jagged Dolomites and atop a gorgeous town where high-end clothing stores are intermixed with ancient stone churches, the Olympia della Tofane downhill course starts at an elevation of 2,320 meters and the Super G begins at 2,160. The finish area sits at 1,560 meters.
Cortina d’Ampezzo made its debut on the FIS World Cup with Men’s Downhill in 1969 and became a fixture on the Women’s Downhill tour for three years beginning in 1975. After a long hiatus, the venue has been an annual stop on the Women’s World Cup since 1993, hosting Downhill and Super-G races.
Cortina d'Ampezzo is one of the most charming ski resorts in Italy. Located near the north-eastern border with Austria, and surrounded by the imposing peaks of the Tofana, the Monte Cristallo and the Sorapis Dolomites, Cortina is known as the "Regina delle Dolomiti". The resort is part of the Dolomiti Superski Ski Paradise. The Dolomiti Superski pass is one of the world’s largest lift pass areas with over 1200 kilometers of maintained pistes served by nearly 500 lifts on one ticket. Cortina offers, with the purchase of a Valley Skipass, the chance to ski in the skiing area Cortina d'Ampezzo, Auronzo-Misurina and San Vito di Cadore with a total of 140 kilometers of pistes served by 51 lifts and linked by buses. Snowmaking was increased to cover 95 percent of the slopes.
Cortina d'Ampezzo was selected as one of the Top 10 Most Beautiful Alpine Ski Resorts:by the CNN.
Cortina d'Ampezzo is one of the twelve resorts belonging to the European association "Best of the Alps", which get together the most exclusive and well-known destinations in the Big Five Europe's Alpine countries.

Wednesday, January 9, 2019

Hublot Big Bang Zermatt Pays Tribute To the Matterhorn



Hublot is the Official Partner of Zermatt Tourism and Official Timekeeper of Matterhorn Zermatt Bergbahnen. The Swiss watch manufacturer Hublot has been a Zermatt partner for a long time.
On 25 November 2016, the Zermatt Bergbahnen AG dedicated the new Gant-Blauherd chairlift, which is now called the Hublot-Express lift.
"Having common values is the very foundation for a successful partnership. The Zermatt Bergbahnen AG and HUBLOT, both, strive to impress their clients with extraordinary and innovative services and solutions. For us, a perfect match", Markus Hasler, CEO Zermatt Bergbahnen AG.
The name Zermatt means "in the mountain pastures" (zur Matte), so naturally, Hublot wanted to respect the tradition of the area and its history by creating an original and emblematic "Chalet Boutique". Inaugurated in 2016, this boutique embodies all the principles of ‘Swissitude’ held dear by Hublot. Located at Bahnhofstrasse 27, it is reminiscent of the traditional barns of the old village of Zermatt, whose stone and timber represent its original architecture.
And now, a new model named the "Big Bang Zermatt", featuring the soul of the Matterhorn is available for purchase at the Zermatt Boutique.
One cannot think of Switzerland without thinking of the Matterhorn. One cannot think of Switzerland, of its mountain, its pastures, and its barn buildings, without thinking of slate. To pay tribute to this legendary and emblematic mountain, a source of fascination, one that inspires with its geological riches, Hublot is translating the force of the mountain and of slate onto its Big Bang model.
Deep in the ground lies a unique matter: Slate. A metamorphic rock formed under high pressure, high-temperature conditions. A powerful symbol of Switzerland and of the Valais and its mountains, it also embodies the Art of Fusion. Although slate is derived from clay, Hublot has elevated it into an ultra-resistant material under the effect of carbon. Once again, the innovation of the Watchmaking Manufacture has expressed itself.
The Zermatt region is home to many tales and legends. A new legend is that the slate in the Big Bang Zermatt is extracted from the rocky seam of the Alps that surround the Matterhorn. Two models sport the bezel in carbon and slate composite. The Big Bang 44 mm in stainless steel or 5N gold, which, under their rock, also contain the HUB4100 chronograph movement, visible beneath a sapphire back. For women, the steel bezel is set with a carat of diamonds and, beneath the engraving of the Matterhorn, its micro-blasted steel and sapphire back houses the HUB 4300 self-winding movement, with its 42-hour power reserve. The three models have a blue slate dial to perfect their Alpine look.
The Matterhorn is engraved at 9 o’clock on the small seconds counter for the 44-m models and at 3 o’clock for the set version, distinguished by its unique silhouette, its 4 faces coming together in a high pyramid called the “roof”. Standing 4,478 m tall, it peacefully watches over all the slate roofs of the village of Zermatt.

Petra Vlhova Wins World Cup Slalom in Flachau



Petra Vlhova of Slovakia overcame a 0.31-second deficit after the first run and skied the fastest second run to claim her first Audi FIS Ski World Cup slalom victory since January of 2018 under the lights in Flachau (AUT). It was her fifth career slalom win to make her the most successful female World Cup slalom skier from Slovakia after passing the retired competitor Veronika Velez-Zuzulova – who was on site to witness the emotional event.
For the first time this season, Slovakian Petra Vlhova successfully bested Mikaela Shiffrin in Tuesday’s Flachau night slalom. Vlhova has finished in second behind Shiffrin in all five slalom events since Levi 2018. On Tuesday night, it was Vlhova in the lead with Shiffrin following a close 0.15 seconds behind. The American was highly congratulatory of Vlhova's feat on the challenging second-run course.
The second-place finish ended Shiffrin’s slalom winning streak at seven. One more and she would have tied Vreni Schneider (1988-1989) and Janica Kostelic (2000-2001) for the women’s record for most world cup slalom wins in a row.Anna Swenn Larsson of Sweden was poised to collect her second career podium following the unofficial results of the race, but she was unfortunately disqualified after officials discovered she unknowingly straddled a gate through a delay on the course. Katharina Liensberger of Austria moved into third place in the official results for her career-first podium on the World Cup tour.

Sunday, January 6, 2019

5th Crown for Marcel Hirscher in Zagreb

The “slalom month” has started in Zagreb with the first of five classical slaloms to take place in January. Great conditions awaited the slalom skiers on Sljeme and Marcel Hirscher is the one that handled it the best today and crowned himself “Snow King of Zagreb” for the fifth time.
Young gun Marco Schwarz, who just claimed his maiden World Cup victory in the city event in Oslo, laid down a flawless first run and took the lead, ahead of his teammates Marcel Hirscher and Manuel Feller. Unfortunately, like Manuel Feller two years ago, he didn’t manage to bring down his second run and DNF’ed.
So the door was open for his contenders to grab the win. And Marcel Hirscher, after two races off the podium, earned his way back on the top of the podium, to grab a fifth slalom win in Zagreb. Finishing second +0.37 off the pace in the first run, he skied an aggressive second run and recovered from several tricky situations to finish on the top of the podium for the 64th time.
In second position, Alexis Pinturault managed to earn his first slalom podium since Wengen 2014. This summer already, he showed great performances in this discipline, but he struggled to show it over two runs on the World Cup. It’s his 4th podium in slalom, including two wins. With this result, he also takes the 8th rank in the slalom standings and the fourth in the Overall.
Manuel Feller rounded out the podium, earning his second podium placement in career after a 2nd place in the giant slalom in Garmisch-Partenkirchen. The Austrian is well known in Zagreb, as he was holding the mid-run lead two years ago, but as his teammate Marco Schwarz today, he couldn’t finish the race then. Today the stars aligned and he could make the step on the podium.






Saturday, January 5, 2019

4th Crown for Mikaela Shiffrin in Zagreb


Mikaela Shiffrin was in a league of her own today as she clocked the fastest time in Zagreb and won the race by 1.25 seconds ahead of Petra Vlhova (second after skiing the fastest second run). In third place today came Wendy Holdener by finishing 1.75 seconds behind the winner Shiffrin.
Mikaela Shiffrin has been almost unbeatable, winning the five slalom races of the season. Her confidence is so big at the moment, which allows her to ski very aggressive and faster than everyone else. She just recorded a 36th slalom win.
Mikaela Shiffrin, who now has 52 total wins on the world cup circuit, has 1,214 points in the overall world cup title race, nearly double that of Vlhova in second place (748). Shiffrin is already the two-time defending overall world cup champion.
As in the other four slalom races this season, the second place goes to Petra Vlhova. The Slovakian athlete made the step to the very first spot of the podium for the first time both in the giant slalom (in Semmering) and in the city event (Oslo), but still couldn’t clinch a win in slalom this season.
In third place, Switzerland’s Wendy Holdener could celebrate a 19th World Cup podium in slalom. The Swiss multi-talent who is already a World Champion, a multiple Olympic medalist and a globe winner, is still waiting for her first slalom win.







Thursday, January 3, 2019

Audi FIS Alpine Ski World Cup Continues in Zagreb

Next weekend, the first one of the new year, the world’s top male and female skiers will gather in Zagreb for the Audi FIS Ski World Cup "Snow Queen Trophy" 2019 races, which will take place on Saturday and Sunday, 5 and 6 January 2019, respectively.
Sljeme's "Crveni spust" Slalom course in Zagreb is ready for the Ladies and Men's races.
The Snow Queen Trophy races have been taking place since 2005. That year the Croatian Ski Association (HSS) organized the first ladies’ World Cup slalom race, turning Zagreb into an unavoidable stop of the World Cup calendar. In 2008, a men’s slalom race was introduced and since then the Snow Queen Trophy races have been among the most watched World Cup races. Snow Queen Trophy races are special in many respects: only at the Sljeme races are the winners of the men’s and ladies’ races crowned Snow King and Queen, and the atmosphere surrounding the races is praised by not only the world’s best slalom skiers but also all the visitors. Consequently, in 2013, the Snow Queen Trophy races were admitted to the Club5 Ski Classics, which gathers traditional organizers of the FIS Ski World Cup races. Zagreb has thus joined the company of the leading organizers of the FIS Ski World Cup races, including Val Gardena, Garmisch-Partenkirchen, Kitzbühel, Wengen and Val d’Isere.
The Croatian capital Zagreb Ski Area is only twenty minutes away from the city center. The ski slopes are situated on the northern slopes of Medvednica, beginning at the Sljeme peak and using the varied configuration of the terrain, thus providing slopes of different levels of difficulties. The total slope length is about 4,500 meters, with 2 ski lifts (the White and the Green Slope), as well as a three-seat ski lift on the Red Slope with a total capacity of 3300 skiers per hour. The Red Slope is equipped with a snowmaking and night illumination systems.

Tuesday, January 1, 2019

Marco Schwarz and Petra Vlhova Wins Oslo City Event

Austrian Marco Schwarz and Slovakian Petra Vlhova both claimed career-first city event victories at the Audi FIS Ski World Cup in Oslo (NOR) to kick off 2019 on New Year's Day. Racing in the iconic ski sports venue of Holmenkollen with picturesque views and ideal conditions, the athletes battled through multiple challenging rounds to reach the top step of the podium.
For Schwarz, it was his first ever World Cup victory in any discipline. The technical specialist claimed the third podium of his career and the first in three seasons just before Christmas in Madonna di Campiglio, finishing second in the night slalom there. He bested Dave Ryding of Great Britain in the final at Oslo to secure his first win on the tour. Ramon Zenhaeusern of Switzerland outdueled Swede Andre Myhrer in the small final to round out the podium in third place.
Petra Vlhova, meanwhile, faced her technical rival and the Overall leader Mikaela Shiffrin in the ladies' big final. The Slovakian's cross-blocking technique provided the competitive advantage needed to secure her first-ever win in the discipline. Wendy Holdener of Switzerland bested Swede Anna Swenn Larsson to complete the ladies' podium for the night.