Sunday, November 10, 2019

SKI plus CITY Pass. One Ticket to Enjoy Innsbruck and the Best Skiing

The world is changing - faster than ever. Megatrends such as demographic change, urbanization, and digitization are changing the significance of tourism at different levels.
In this society in continuous change traditional winter tourism is characterized by structural changes.
Today, guests are more informed, changeable, spontaneous and they look for a more varied offer.
Not only the competition for winter sports between Alpine countries is stronger. Mountain destinations also compete with other alternative leisure and holiday offers.
Only with innovative and easily communicated offers, we can compete in international competition and win new guests for our alpine winter destinations.

The alpine destinations are recommended to cooperate more with cities and to create hybrid offers for city and mountain.
In Innsbruck, winter sports can increasingly be positioned as a city experience due to the short distance to the mountains.
More than hardly any other place in the world, Innsbruck offers the urban feel of a city, but in the shadow of a mountain landscape. If you want to transform your skiing holiday into something very special, you can combine the best of both worlds in an often snowy Innsbruck.
The city of Innsbruck is the gateway to the mountain. During the day in the mountains, in the evening or in case of bad weather in the city. Our guests want to have as much variety in their lives as possible, and with this kind of offer, they would be well served.

The new SKI plus CITY Pass Stubai Innsbruck offers the full package in one ticket. It includes 13 ski areas (Stubai Glacier, Axamer Lizum, Schlick 2000, Kühtai, Hochötz, Muttereralm, Bergeralm, Innsbrucker Nordkettenbahnen, Serlesbahnen, Elferbahnen, Patscherkofel, Oberperfuss - Rangger Köpfl, and Glungezer), 22 city experiences, 3 indoor pools, the use of the entire ski bus network as well as the Innsbruck Sightseer hop-on, hop-off bus tour. Simple, flexible and convenient while you are on holiday – that’s the way to do it!

Sunday, October 27, 2019

Alexis Pinturault Wins World Cup Opening GS in Sölden

Alexis Pinturault kicked off his 2020 winter in the best possible way on Sunday, taking the men’s Giant Slalom in Sölden, Austria, and showing that he will be the man to beat this year in GS.
Pinturault led after the first run and managed to battle through dark conditions in the second run to extend his lead and take his 24th career World Cup victory over his French teammate, Mathieu Faivre, who finished 0.54 seconds back in second. Slovenia’s Zan Kranjec rounded out the contested podium in third.
It was Pinturault’s 12th career Giant Slalom win. For Faivre, it was his best finish since last December and his seventh career podium.
All eyes were on Pinturault entering today’s race. After finishing in second place in last year’s Overall race (third in 2014, 2015 and 2016), he was dubbed one of the favorites to fill the footsteps of now-retired Marcel Hirscher.
The Frenchman wasted no time in the season-opener setting the tone as he held the lead after the first run, albeit by a slim 0.02 seconds margin ahead of Faivre.
"It was really fantastic", Pinturault said after the race. "I had two solid runs. It was really hard on the second run we couldn’t see anything on the piste".
The second run proved to be tough for a handful of athletes, including young Swiss rising star Marco Odermatt, who sat in third place after the first run but slipped to 13th after a costly mistake. Taking advantage of Odermatt’s misfortune was Slovenian Zan Kranjec, who landed on the podium 0.63 seconds off the winning pace.

Saturday, October 26, 2019

Alice Robinson Wins World Cup Opening GS in Sölden

17-year-old New Zealand sensation Alice Robinson stole the show at today’s Audi FIS World Cup 2019/20 opening race in Soelden as she edged defending Overall World Cup winner Mikaela Shiffrin (USA) by 0.06 seconds to claim her first-ever World Cup win. She is also the youngest winner in Sölden ever.
Teenage skier charmed the alpine world last year when at the Season Finals in Soldeu Grandvalira she claimed a second-place finish, behind Shiffrin, after earning the qualification spot for the Finals as the Junior World Champion.
"You could see it already last year that she is going t be a really strong skier", said a complimentary Shiffrin after the race. "I really like the way she skis and I think it’s exciting that she won today".
The World Junior Giant Slalom Champion picked up in Soelden right where she left off last year in Soldeu, skiing nearly flawlessly under perfect conditions and blue skies.
The New Zealander herself was clearly emotional after today’s win saying through tears, "It’s like a dream for me and I’m still in shock. To be honest, I won by such a small margin against Mikaela, I still feel really lucky to stand here".
Already in the first run, Robinson was challenging Shiffrin. She was the only one who managed to stay within striking distance, ending only 0.14 behind the American ski star.

Tessa Worley (FRA) rounded out the podium taking third place 0.36 seconds off the pace thanks to a strong second run that saw her improve three places to get on the podium. Aside from Mikaela Shiffrin, she is the only other woman to come within a half-second of Robinson’s total time.

Norway’s Maria Therese Tviberg, who started at the back of the pack, wearing bib 58, was able to break into the top 30 on her first run. She then laid down the fast second run time of the day and finished in sixth place – her career-best.
It was nearly a dream start to the season for the women’s Audi FIS World Cup. The only dark spot came in the second run when Bernadette Schild (AUT) had to be airlifted off the course after a crash. The diagnosis revealed an ACL tear in her right knee, which means the premature season ending for the tech specialist.

Wednesday, October 23, 2019

The Alpine Ski World Cup in Sölden

In three days, the 2019-2020 winter season kicks off in Sölden with the first world cup races.
It's been a long summer of preparation and now finally the waiting is over and everything is ready for an extremely exciting weekend of racing.

The FIS Alpine Ski World Cup is the top international circuit of Alpine Skiing competitions staged annually. It is considered the premier competition in alpine ski racing together with the quadrennial Olympic Winter Games and the biennial FIS Alpine World Ski Championships. Some experts even consider winning the World Cup to be athletically a more valuable title than winning gold at the Olympic Winter Games or the World Championships, since it requires a competitor to ski at an extremely high level in several events throughout the season, and not just in one race. Today, the FIS Alpine Ski World Cup races are held primarily at famous ski resorts in the European Alps, along with regular stops in Scandinavia, North America, and Far East Asia.

Race Course Rettenbach Glacier, Sölden

The race course in Sölden with its impressive steep slope is the first challenge for the athletes every year.

Tuesday, October 22, 2019

The Alpine Ski World Cup Kicks Off in Sölden

The 2019-2020 Audi FIS Ski World Cup season is just around the corner. After 7 months of waiting, the Alpine Ski World Cup will be back next weekend. Sölden (Tirol, Austria) again will host the first FIS Ski World Cup Races of the season. As every year, the Women's Giant Slalom opens the new World Cup season.

Thursday, October 17, 2019

The Alpine Ski World Cup Starts in Ten Days in Sölden

In less than ten days, Sölden (Tirol, Austria) again hosts the first FIS Ski World Cup Races. As every year, the Women's Giant Slalom opens the new World Cup season. The traditional Ladies' and Men's Giant Slalom are confirmed on 26th – 27th October 2019 on the Rettenbach Glacier.
On Saturday the FIS World Cup opens with the Women’s Giant Slalom on the Rettenbach glacier in Sölden. The FIS Women's and Men's Alpine Ski World Cup is held for the 24th time in the Tyrolean ski resort.
Since the 2000/2001 season, the yearly held men’s and women’s Alpine Ski World Opening has been taking place on Sölden’s Rettenbach Glacier.
This morning, the official snow control took place in Sölden. FIS race director Markus Mayr and the chief of the course Isidor Grüner gave the green light for the first ski races of the season. As excitement is building up, the greatest alpine ski racers in the world are getting ready to return to the Rettenbach glacier for a weekend of thrill, where they will find perfect snow conditions.
"The slope preparation took us a very long time. Luckily we have had good temperatures for snow-making and at the moment we have great conditions for the training. Now we will work subtly with water to create ideal and fair racing conditions for Saturday and Sunday" said Isidor Grüner.


26.10.2019 Women's Giant Slalom
27.10.2019 Men's Giant Slalom

Starting times:

10:00 am: 1st run
13:00 pm: 2nd run

The competition promises to be very interesting with Mikaela Shiffrin eager to defend her title against giant slalom veterans such as Tessa Worley, Viktoria Rebensubrg and Federica Brignone. On the men’s side, it looks even more exciting with many competitive athletes willing to fill that empty left by Marcel Hircher after his retirement.

Sölden is a municipality located in the Ötztal valley of Tyrol, Austria. With tourist bed nights running at over two million per year, the municipality is second only to Vienna as an Austrian tourist destination. The main village of Sölden is located at 1,368 meters above sea level. The highest peak is the Wildspitze which is at 3,768 meters the second highest mountain in Austria after the Grossglockner. Sölden is a very popular ski resort.
The first FIS Alpine Ski World Cup race of the year traditionally takes place on the slope located on the Rettenbach glacier, a high-quality icy track with the starting gate situated over 3,000 meters in altitude.
Sölden offers the marvelous BIG 3, Austria's only ski area with 3 mountains higher than 3,000 meters which are accessible by lifts or gondolas. From November through May thanks to the ski area's high-Alpine location (1,350 - 3,250 m) and the modern snowmaking system (covering all slopes lower than 2,200 m) snow is guaranteed in Sölden.

Monday, October 14, 2019

Calendar Audi FIS Alpine Ski World Cup 2019-2020

This is the calendar for the Audi FIS Alpine Ski World Cup 2019-2020.

Sölden (AUT)
October 26th Giant Slalom / Ladies
October 27th Giant Slalom / Men

Levi (FIN)
November 23rd Slalom / Ladies
November 24th Slalom / Men

Lake Louise (CAN)
November 30th Downhill / Men
December 1st Super G / Men

Killington (USA)
November 30th Giant Slalom / Ladies
December 1st Slalom / Ladies

Lake Louise (CAN)
December 6th Downhill / Ladies
December 7th Downhill / Ladies
December 8th Super G / Ladies

Beaver Creek (USA)
December 6th Super G / Men
December 7th Downhill / Men
December 8th Giant Slalom / Men

St. Moritz (SUI)
December 14th Super G/ Ladies
December 15th Parallel Slalom/ Ladies
Val d'Isere (FRA)
December 14th Giant Slalom / Men
December 15th Slalom / Men

Courchevel (FRA)
December 17th Giant Slalom / Ladies

December 20th Super G / Men
December 21st Downhill / Men

Val d'Isere (FRA)
December 21st Downhill / Ladies
December 22nd Super G / Ladies
December 22nd Alpine Combined / Ladies

Alta Badia (ITA)
December 22nd Giant Slalom / Men
December 23rd Parallel Giant Slalom / Men

Bormio (ITA)
December 28th Downhill / Men
December 29th Super-G / Men
December 29th Alpine Combined / Men

Lienz (AUT)
December 28th Giant Slalom / Ladies
December 29th Slalom / Ladies

Zagreb / Sljeme (CRO)
January 4th Slalom / Ladies

Zagreb / Sljeme (CRO)
January 5th Slalom / Men

January 8th Slalom / Men

January 11th Downhill / Ladies
January 12th Super-G / Ladies
January 12th Alpine Combined / Ladies

Adelboden (SUI)
January 11th Giant Slalom / Men
January 12th Slalom / Men

Flachau (AUT)
January 14th Slalom / Ladies

Wengen (SUI)
January 17th Alpine Combined / Men
January 18th Downhill / Men
January 19th Slalom / Men

Sestriere (ITA)
January 18th Giant Slalom / Ladies
January 19th Parallel Giant Slalom / Ladies

Kitzbuehel (AUT)
January 24th Super G / Men
January 25th Downhill / Men
January 26th Slalom / Men

Bansko (BUL)
January 25th Downhill / Ladies
January 26th Super G / Ladies

Schladming (AUT)
January 28th Slalom / Men

February 1st Downhill / Ladies
February 2nd Super-G / Ladies

February 1st  Downhill / Men
February 2nd Giant Slalom / Men

February 8th Downhill / Ladies
February 9th Super-G / Ladies

Chamonix (FRA)
February 8th Slalom / Men
February 9th Parallel Giant Slalom / Men

Yanqing (CHN)
February 15th Downhill / Men
February 16th Super-G / Men

Maribor (SLO)
February 15th Giant Slalom / Ladies
February 16th  Slalom / Ladies

Crans Montana (SUI)
February 22nd Downhill / Ladies
February 23th Alpine Combined / Ladies

Niigata Yuzawa Naeba (JPN)
February 22nd Giant Slalom / Men
February 23rd  Slalom / Men

February 29th Super-G / Men
March 1st Alpine Combined / Men

La Thuile (ITA)
February 29th Super-G / Ladies
March 1st Alpine Combined / Ladies

Kvitfjell (NOR)
March 7thDownhill / Men
March 8th Super G / Men

March 7th Giant Slalom / Ladies
March 8th Slalom / Ladies

Are (SWE)
March 12th Parallel Slalom / Ladies
March 13th Giant Slalom / Ladies
March 14th Slalom / Ladies

Kranjska Gora (SLO)
March 14th Giant Slalom / Men
March 15th Slalom / Men

March 18th Downhill / Ladies & Men
March 19th Super G / Ladies & Men
March 20th Team Event / Mixed
March 21st Giant Slalom / Men
March 21st Slalom / Ladies
March 22nd Slalom  / Men
March 22nd Giant Slalom / Ladies

Tuesday, October 8, 2019

Zermatt's IDE All Weather Snowmaker in Full Swing

With the arrival of autumn as every year, Zermatt puts the IDE Snowmaker into operation.
On September 30th, my friend and former student Alex González Asensio visited the snowmaker and sent me the photos that illustrate this text.
In 2008 Zermatt Bergbahnen was the first ski resort to order a new kind of artificial snow system: the IDE’s All Weather Snowmaker. Shortly after, Pitztaler Gletscherbahnen was the second company to order the snowmaker.
IDE Technologies is a leading global disruptor in water treatment solutions. The snow machine is the further development of a desalination system that originated in Israel around 30 years ago. From this desalination system, engineers from the Israeli company IDE constructed a large cooling plant used in South African gold mines. The waste product from this air cooler – similar to a refrigerator – is snow and ice. From here, it was no great technical step for the innovative engineers to create a snow-making system.
The Snowmaker creates a high-quality snow source in various weather conditions regardless of ambient temperatures.

Existing snow-production solutions require below freezing air temperatures and depend on climates such as humidity and below-zero temperatures. However, IDE’s VIM machine can produce more than 1,000 tons per day of high-quality snow at all ambient temperatures with very low operation and maintenance cost and the usage of almost any type of feed water. Inside the VIM freezer, water is exposed to deep vacuum conditions which forces part of the water to evaporate while the remaining water freezes forming a water-ice mixture. The mixture (ice slurry) is then pumped out from the freezer to an ice concentrator that separates the water from the ice crystals. To maintain the deep vacuum in the freezer, the water vapor is continuously evacuated from the freezer, compressed and fed into a condenser by IDE’s unique centrifugal compressor. This advanced technology generates better snow quality with much less energy consumption versus other "crushed ice" technologies.
This crystallized water is thus snow, similar to spring snow, and is used for piste preparation. A transport spiral shoots the snow out to the waiting snowcats. These then distribute the snow in early autumn.

"Thanks to the Snowmaker we can guarantee the route from the Theodul Glacier to Trockenen Steg from as early as the beginning of October", said Kurt Guntli from the Zermatt Bergbahnen AG
The Snowmaker is used for around 14 days in early autumn for about two to three weeks. Then it is in operation around the clock. The machine is also used systematically in winter and spring, depending on weather and snow conditions.

Friday, October 4, 2019

Soldeu El Tarter, Grandvalira (Andorra) To Host the 2023 Alpine Ski World Cup Finals.

Andorra has been chosen to host the 2023 Alpine Ski World Cup Finals. The Soldeu El Tarter sectors of Grandvalira will host the 25 best skiers in all alpine disciplines from 13 to 19 March. This was confirmed this morning at the autumn meeting of the International Ski Federation (FIS) in Zurich. Andorra was up against two other candidates for the event, both from major countries with a long tradition in alpine skiing. On the one hand, Lenzerheide in Switzerland and, on the other, Kvitfjell-Hafjell in Lillehammer, Norway.
The competition was tight, with Norway receiving six votes in the first round, Andorra receiving seven and Switzerland two. Switzerland was then eliminated, and in the second round, Andorra received the majority of the votes.
The Andorran delegation in attendance included Andorran Ski Federation (FAE) President and General Manager Josep Pintat and Carles Visa; Grandvalira-ENSISA Director and Head of the World Cup Project David Hidalgo; ENSISA Board Member Conrad Blanch; World Cup Secretary-General Marc Media; and the new Race Director Santi López.

The Finals held at Soldeu El Tarter (Andorra) in 2019 received the praise of the International Ski Federation (FIS), the technical teams and the skiers who took part in the events.
Sarah Lewis, Secretary-General of the FIS described the Soldeu El Tarter Finals as "excellent". During the last technical meeting, Lewis thanked the Organising Committee for making "the Finals the best possible event" and for "the great publicity" that the country has given Alpine skiing.
Andorra projected to the world an image of "seriousness, efficiency and professionalism" that allows the country to continue being part of the elite of alpine skiing.

Grandvalira was established in October 2003 when the management of SAETDE and ENSISA (the companies operating Pas de la Casa - Grau Roig and Soldeu - El Tarter) announced a long-awaited Merger. The physical union created the biggest ski resort in the Pyrenees and one of the biggest in Europe, with 210 km of slopes, allowing skiers with a single pass to enjoy the entire skiable area.
The World Cup is the most important international circuit-based alpine ski competition in the world, along with the Winter Olympics and the Alpine World Ski Championships.

For several years, Andorra has been hosting Alpine Skiing competitions. Andorra was the venue for the First Alpine Skiing European Cup on March 1974 at Pas de la Casa. The ski resort hosted again the European Cup the following year. After a few years, on the 1990-1991 winter season, the competition returned to Pas de la Casa to host two Slalom events. Since 2003 Andorra became a main venue of the European Cup Circuit.
In 2006 Soldeu presented his candidature to organize a World cup event and after the organizational success of the European Cup, the ski resort was entrusted with hosting the first Alpine Skiing World Cup event in 2012 at the Avet slope, Soldeu.
After hosting the European Cup Finals in 2014 and 2015 the World Cup returned to Soldeu-El Tarter on February 2016. The Super-G and Alpine Combined Events took place on the new Àliga course. The European Cup Finals in 2018 were the last test before the 2019 Alpine Skiing World Cup Finals took place in Soldeu-El Tarter Andorra last year.

Wednesday, October 2, 2019

Calendar Freeride World Tour 2020

The Freeride World Tour is back for another action-packed season! 5 stops across 3 continents, all culminating in the legendary face of the Bec des Rosses for the 25th anniversary of the Verbier Xtreme.
Winter is most certainly on its way with the announcement of The Freeride World Tour 2020 calendar
As autumn begins to quickly spread through the high mountains, the moment to announce the FWT 2020 calendar has finally arrived. In 2020, FWT athletes will return to five of the most challenging and pristine freeride venues the globe has to offer.

Date: January 18-25, 2020; Location: Hakuba, Japan
Date: February 6-12, 2020; Location: Kicking Horse, Golden, British Columbia, Canada

Date: February 28 - March 4, 2020; Location: Vallnord Arcalis, Andorra
Date: March 7-13, 2020; Location: Fieberbrunn Kitzbüheler Alpen, Austria

Date: March 28 - April 5, 2020; Location: Verbier, Switzerland

Monday, September 30, 2019

The legendary Corviglia Run (St. Moritz, Switzerland)

St. Moritz has a permanent place in the international ski racing calendar. From the 14 - 15 December 2019 the Ladies Audi FIS Ski World Cup will return to St. Moritz with a Super-G and a Parallel Slalom. St. Moritz has hosted five alpine ski world championships: 1934, 1948, 1974, 2003 and 2017 and two Olympic Games in 1928 and 1948 – the only ones ever held in Switzerland. St. Moritz is one of the very few exclusive locations, such as Lake Placid and Innsbruck, to have hosted the Winter Olympic Games twice. The 1928 Games were, in fact, the first-ever official Winter Olympic Games – the "test run" in Chamonix (1924) was only honoured with this title much later on.

St. Moritz is more than just a holiday resort. It was also the birthplace of Alpine winter holidays in 1864. Nevertheless, St. Moritz first became famous thanks to its mineral springs, which were discovered 3,000 years ago and established the town as a summer spa resort early on.
St. Moritz, lies on the south side of the Alps, in the Upper Engadine Valley, at an elevation of 1,856 m, boasts plenty of sunny days. It was exactly this sun that was legally protected as the emblem of St. Moritz in 1930. St. Moritz was often ahead of the times - for example, the first electric light went on at Christmastime in 1878, the first golf tournament in the Alps took place here, in 1889 and one of the first ski lifts in Switzerland began running in 1935.

St Moritz is Switzerland's most famous exclusive winter resort: glitzy, expensive, and fashionable. Few ski destinations can claim even one five-star hotel, but this sunny Swiss lakeside resort boasts five, including the all-suites Carlton, located in Tsar Nicolai II’s former vacation house. St. Moritz Dorf in the hillside over the lake includes Via Serlas’s jet-set shopping "luxury mile", with boutiques like Emilio Pucci, Gucci, Chanel or jewelleries like Bucherer, Cartier or Chopard. St. Moritz Bad, at the lake’s foot, hides local gems among its shops, restaurants, and hotels.
The valley offers nine ski areas accessed with a single ski pass. Several of them are connected by lifts; the rest are connected by bus. The Engadine Ski Paradise: St. Moritz-Corviglia, Corvatsch, Diavolezza are synonymous with breathtaking and unforgettable skiing experiences. 60 modern transportation facilities open up on 350 km of snow-covered runs at altitudes from 1,800 to 3,300 metres above sea level of slopes in nine different skiing areas with 37 mountain restaurants.

Friday, September 27, 2019

Today is World Tourism Day!

Ever since its inception, World Tourism Day is celebrated on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. As the official day set aside in the United Nations Calendar the celebration seeks to highlight tourism potential to contribute to reaching the Sustainable Development Goals (SDGs), addressing some of the most pressing challenges society is faced with today.
In 2019, in line with UNWTO’s overarching focus on skills, education, and jobs throughout the year, World Tourism Day will be a celebration on the topic ‘Tourism and Jobs: a better future for all’.

Tuesday, September 24, 2019

Vail Resorts Closes its Acquisition of Peak Resorts

Vail Resorts today announced that the Company has closed on its acquisition of Peak Resorts. With this acquisition, Vail Resorts has added 17 U.S. ski areas to its network of world-class resorts, bringing its total number of owned and operated resorts to 37 worldwide.
The 17 new resorts are located in the Northeast, Mid-Atlantic and Midwest, near major metropolitan areas including New York, Boston, Washington, D.C., Baltimore, Philadelphia, Cleveland, Columbus, St. Louis, Kansas City and Louisville.
"We are thrilled that with this acquisition, skiers and riders living in and around some of the biggest cities in the country will now have access to both ski close to home and at renowned mountain resorts around the world – with just one pass", said Rob Katz, chairman and chief executive officer of Vail Resorts. "We are excited to welcome each of these ski areas into the Vail Resorts family and to continue to invest in what makes them unique".
The new resorts in the Northeast are: Mount Snow in Vermont; Hunter Mountain in New York; and Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain in New Hampshire. They join the Company’s existing Northeast resorts – Stowe Mountain Resort and Okemo Mountain Resort in Vermont, and Mount Sunapee Resort in New Hampshire – and together will provide skiers and riders incredible variety and choice in the region.
In the Mid-Atlantic, the acquired resorts are: Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost and Big Boulder in Pennsylvania.
In the Midwest, the new resorts are: Alpine Valley, Boston Mills, Brandywine and Mad River Mountain in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana. They join the Company’s other Urban resorts in the Midwest which draw guests from Chicago, Detroit and Minneapolis. Those resorts are: Wilmot Mountain in Wisconsin; Mt. Brighton in Michigan; and Afton Alps in Minnesota.
The 2019-20 Epic Pass, Epic Local Pass, Epic Australia Pass and Military Epic Pass now include unlimited and unrestricted access to each of the 17 ski areas, in addition to the access provided to some of the world’s most well-known resorts including Vail, Whistler Blackcomb, Park City and Breckenridge.

Vail Resorts is the leading global mountain resort operator. Vail Resorts’ subsidiaries operate 37 world-class mountain resorts and urban ski areas, including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher, Falls Creek and Hotham in Australia; Stowe, Mount Snow, Okemo in Vermont; Hunter Mountain in New York; Mount Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana.

Thursday, September 19, 2019

The Top 30 Most Popular Ski Resorts in Instagram

Today, social media marketing is an essential aspect of a broader marketing strategy. Social media have entirely changed the way marketers reach their audiences.
The first objective of social media marketing is all about increasing brand awareness.
Creative posts and valuable content are an effective way to appeal to new audiences.
But it is essential first to understand what social media platform is suitable for your marketing strategy.

And Instagram makes it exceptionally easy to reach new audiences.
"Instagram marketing is no longer something to consider — it’s just something to do. It comes with the job now. Those who understand this are no longer asking themselves WHY they should do it, but rather HOW they should do it correctly in order to get the results they want", Iconosquore. Instagram Marketing Trends and Benchmarks Report 2019.

Instagram was founded by Kevin Systrom and Mike Krieger in 2010.
Instagram is a social networking app, a visual platform, primarily for sharing images and videos. Users can create a free profile with a unique Instagram handle where they can share photos and videos with their followers. They can also follow users who post content that is relevant to them. Users then interact with other users’ profiles by liking or commenting on their content.
Social media is about building an online community. The Instagram community is a mix of people and businesses from around the world who come together to share their passions and to be inspired.
Since the foundation in 2010, the platform has steadily grown into one of the biggest social networks. It reached 1 billion active monthly users in 2018.
Instagram’s continuous growth rate has now surpassed those of its once biggest rival - Snapchat - and its parent company, Facebook.

If you’re in travel and tourism, you need to be on Instagram.
Instagram provides travelers a memorable experience through visual storytelling.
Instagram also provides tourists a place to share and find about their passions.
In fact, 48% of Instagram users use the app to find new travel destinations and places to explore.
Ski Resorts are harnessing Instagram’s power in two different ways:
  1. Directly publishing and promoting their ski resort and 
  2. Encouraging the sharing of pictures and videos by visitors.
Ski Resorts have now in Instagram three unique content strategies—feed, Stories, and IGTV—to be most effective.
As Instagram continues to add features, tourism destinations must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links, and robust advertising options have all been a boon to tourism brands, offering more ways to reach and engage travelers.
For instance, pinning Stories content to Highlights is a recent feature introduced for Instagram users to feature select Stories beyond the standard 24-hour lifespan. Highlights have developed into a marketing tactic that Ski Resorts can use to save their best content and organize it by theme.

Ten of the most popular ski resorts are located in North America (8 in the USA, 2 in Canada). Seven of them in the Top 10.
In Europe, ten are in The Alps (6 in France, 2 in Austria,1 in Switzerland, and 1 in Italy) and one in The Pyrenees (Grandvalira in Andorra).
South America has seven ski resorts in the Top 30 (4 in Argentina and 3 in Chile).
Finally, the list is completed by Australia in Oceania with two ski resorts.
Ski Resorts

1. Mammoth Mountain (USA) @mammothmountain 387.603
2. Whistler Blackcomb (Canada) @whistlerblackcomb 284.173
3. Vail (USA) @vailmtn 236.807
4. Breckenridge (USA) @breckenridgemtn 219.855
5. Aspen Snowmass (USA) @aspensnowmass 211.213
6. Banff Lake Louise (Canada) @banff_lakelouise 198.505
7. Zermatt - Matterhorn (Switzerland) @zermatt.matterhorn 167.112
8. Valle Nevado Ski Resort (Chile) @valle_nevado 130.068
9. Keystone Resort (USA) @keystone_resort 129.519
10. Chamonix-Mont-Blanc (France) @chamonixmontblanc 124.090
11. Cerro Chapelco (Argentina) @cerro_chapelco 121.347
12. Copper Mountain (USA) @coppermtn 115.244
13. Val Thorens (France) @val_thorens 113.246
14. Telluride Ski Resort (USA) @tellurideski 103.627
15. Cerro Catedral (Argentina) @cerrocatedralok 93.296
16. Park City (USA) @pcski 90.010
17. Sölden in Tirol (Austria) @soelden.official 83.003
18. Saalbach Hinterglemm (Austria) @saalbach_com 78.002
19. Perisher (Australia) @perisher_resort 72.815
20. Grandvalira (Andorra) @grandvalira 72.369
21. Val d'Isère (France) @valdisere 72.046
22. Alta Badia (Italy) @alta_badia_official
23.Thredbo Resort (Australia) @thredboresort
24. Tignes (France) @tignesofficiel 67.104
25. Nevados de Chillán (Chile) @nevadosdechillan 65.698
26. Las Leñas (Argentina) @laslenasresort 65.200
27. Courchevel (France) @courchevel_officiel 60.594
28. Centro de Ski El Colorado (Chile) @elcoloradofare 60.110
29. La Plagne (France) @la_plagne 58.480
30. Cerro Castor (Argentina) @cerrocastor 55.193

  • Instagram is 6th most popular social network worldwide.
  • The platform reported one billion monthly active users in June 2018.
  • +500 million Daily Active Instagram Users.
  • 46.6% of Instagram users have less than 1000 followers.
  • More than 50 billion photos have been uploaded to Instagram so far.
  • + 100 million of Photos and Videos uploaded per day.
  • 500 million Instagram accounts use Instagram Stories every day.
  • The United States heads the ranking of the countries with the most Instagram users with 110 million users.
  • Six in ten online adults have Instagram accounts.
  • Instagram has more than 2 million monthly advertisers and 25 million business profiles.
  • 80 percent of accounts follow a business on Instagram.
  • 60% of users discover new products on Instagram.
  • Encourage your audience to create content, and then integrate it into your feed.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • Posts With a Location Get 79% More Engagement.
  • Tagging more than 5 users in a post does not increase engagement rates.
  • Posts with nine to 11 hashtags receive the most engagement. 
  • Add hashtags to posts when it makes sense.
  • Create a branded hashtag.
  • Make an effort to be consistent about using your own branded hashtags in most or all of your Instagram posts. 
  • Likes are more common than comments. On average, less than 2% of engagements were comments.
  • Run contests to increase followers and engagement.

To scan the nametag from your profile:

Go to your profile and tap  

Tap nametag.
At the bottom of the screen, tap   Scan a nametag.

Hover the camera over the nametag until the nametag is captured.

Sunday, September 15, 2019

Saas-Fee Winter Opening Weekend

Winter Season kicks-off in Saas-Fee next November 1st with a big party.
On Saturday, the Postrondell Saas-Fee is transforming into a massive après-ski party with music, drinks and street food. As a highlight, Swiss Eurovision Contest contestant Luca Hänni will perform live - so make sure to book your tickets in advance! On Sunday, Meet and Greet with Ski legend Didier Défago, he invites you with Ochsner Sport to the ski squat challenge!
Ski & snowboard test
From 19 October- 24 November you can test the brand new models of 13 top ski and 15 top snowboard brands at the ski test on Saas-Fee's glacier ski area. You can test the skis and snowboards as often, as long and as extensively as you want during 2 to 5 test days (Friday - Tuesday) - with expert advice!
On the opening weekend on 19th and 20th October 2019 you will be able to meet Olympic champion Ramon Zenhäusern at the Meet and Greet.