Over 42 million television viewers and a large online audience reflects the enhanced broadcast offer The UCI’s official media partner Red Bull Media House (RBMH) covered the UCI Mountain Bike World Cup presented by Shimano for the fourth year running. In total, 19 live programmes (7 DHI, 6 XCO Men and 6 XCO Women) were broadcast on TV in 19 countries in Europe and North America, as well as in 24 countries in the Middle East and all over Africa. Furthermore, there were worldwide digital broadcasts on Red Bull TV and selected partner platforms.
About 1 million live views were registered on Red Bull TV throughout the season and there were around 1.9 million views by VOD in the first four days after each race. This result means that Red Bull Media House has once more raised the bar by increasing the viewership by 45% compared to 2014. Nearly two million viewers followed the races live on TV and a worldwide cumulative television audience of over 42 million tuned in to watch either the live coverage, highlights or news broadcasts of the 2015 UCI Mountain Bike World Cup presented by Shimano.
The UCI Mountain Bike World Cup on Social Media:
Facebook. UCI Mountainbike: 260,793 Likes
Instagram uci_cycling: 179,000 followers
Twitter UCI_MTB: 58,600 followers
YouTube: 203,298 followers
Red Bull multi-platform media brings the UCI Mountain Bike World Cup to a global audience via RedBull TV. Red Bull Media House is the exclusive broadcaster and distribution partner of the UCI Mountain Bike World Cup presented by Shimano, producing live broadcasts, highlights shows and various clips and has been in partnership with the UCI since 2012.
GoPro has been the exclusive camera sponsor of the UCI Mountain Bike World Cup and Championship as well as the UCI BMX World Championships since 2013. Adding an exciting dimension to the series coverage with unique viewpoint of the world’s best mountain bike athletes, GoPro is excited to meet two wheel fans around the globe at the UCI events.