One of the key characteristics of the XXI century tourists is their need to escape from everyday routines and issues in a bid to achieve some form of fulfilment.The current trend of tourist experiences include some degree of escapism, and many people would express the need to “get away from it all” as the main reason for taking a holiday.
Skiing Tourism, and Verbier is a perfect example of that, provides an oportunity for population who are seeking self-fulfilment and excitement through participating in physically and mentally stimulating activities, travelling to breathtaking mountainous areas.
The resort of Verbier is at an altitude of 1'500m/4,920 feet, in the heart of the Swiss Alps.
In winter Verbier is the centre of one of the world's largest skiing areas, the "4 Valleys", 412km/255 miles of ski runs and 92 lifts to enjoy, connecting the ski runs of Verbier, La Tzoumaz, Nendaz, Veysonnaz and Val de Bagnes/ Entremont. The almost unlimited area and the exceptional off-piste terrain make this area famous worldwide (the 12th O‘Neill Xtreme Verbier was held on march 2007). At an altitude of 3'330m/10,925 feet, the Mont-Fort Glacier ensures fantastic snow conditions and, in addition, provides one of the most impressive views over the Alps.
Verbier is also a summer resort offering a modern sports centre and a wide variety of cultural -like the Verbier Festival & Academy- and sports activities: mountain biking, hiking, golf, paragliding, etc.