The world is changing - faster than ever. Megatrends such as demographic change, urbanization, and digitization are changing the significance of tourism at different levels.
In this society in continuous change traditional winter tourism is characterized by structural changes.
Today, guests are more informed, changeable, spontaneous and they look for a more varied offer.
Not only the competition for winter sports between Alpine countries is stronger. Mountain destinations also compete with other alternative leisure and holiday offers.
Only with innovative and easily communicated offers, we can compete in international competition and win new guests for our alpine winter destinations.
The alpine destinations are recommended to cooperate more with cities and to create hybrid offers for city and mountain.
In Innsbruck, winter sports can increasingly be positioned as a city experience due to the short distance to the mountains.
More than hardly any other place in the world, Innsbruck offers the urban feel of a city, but in the shadow of a mountain landscape. If you want to transform your skiing holiday into something very special, you can combine the best of both worlds in an often snowy Innsbruck.
The city of Innsbruck is the gateway to the mountain. During the day in the mountains, in the evening or in case of bad weather in the city. Our guests want to have as much variety in their lives as possible, and with this kind of offer, they would be well served.
The new SKI plus CITY Pass Stubai Innsbruck offers the full package in one ticket. It includes 13 ski areas (Stubai Glacier, Axamer Lizum, Schlick 2000, Kühtai, Hochötz, Muttereralm, Bergeralm, Innsbrucker Nordkettenbahnen, Serlesbahnen, Elferbahnen, Patscherkofel, Oberperfuss - Rangger Köpfl, and Glungezer), 22 city experiences, 3 indoor pools, the use of the entire ski bus network as well as the Innsbruck Sightseer hop-on, hop-off bus tour. Simple, flexible and convenient while you are on holiday – that’s the way to do it!