Sunday, April 15, 2018

The Ikon Pass


On January 25, Alterra Mountain Company announced its 2018-2019 pass product, the Ikon Pass. North America’s top mountain destinations have joined together to offer skiers and riders the Ikon Pass uniting 12 destinations from Alterra Mountain Company and 14 premier destination partners.
The Ikon Pass gives skiers and riders the opportunity to access nearly 50,000 skiable acres of unique terrain across the continent, with pass privileges that range from full unlimited access to a set number of days that vary by destination. From a week-long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 26 destinations, in nine states and four Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.
The Ikon Pass is a collaboration of seven industry leaders - Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird. Each demonstrates integrity, character, and independence that is reflected in their mountains and guests.
Alterra Mountain Company’s destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort, and CMH Heli-Skiing & Summer Adventures.
Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, Snowbird, SkiBig3 (Lake Louise, Sunshine Village, and Mt. Norquay) in Alberta, Canada, Revelstoke Mountain Resort in British Columbia, Canada and Sugarbush Resort in Vermont.
"The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character, and local traditions are celebrated,", said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. "We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure".
The Premium Ikon Pass includes unlimited full-season access to 12 resorts plus 7-days each at the partner destinations. These all come with zero blackout dates, for an early season starting price of $899. Discounted Child Passes (12 and under) are available since April 9, 2018, for $199 with the purchase of an Adult Ikon Pass.

Alterra Mountain Company, the joint venture of affiliates of KSL Capital Partners and Henry Crown and Company, is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

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