Wednesday, April 18, 2018

Ride the Alps in Switzerland this Summer

On April, Switzerland Tourism has launched its new summer tourism campaign that this year revolves around the bicycle. The reason: one of five guests ride bicycles in Switzerland during his summer vacation. On the saddle of a touring bike, e-bike, mountain bike or racing bike, guests immerse themselves in the Swiss nature this summer. For them, Switzerland Tourism introduces a number of product innovations, including the new racing bike event series "Ride the Alps".
Swiss roads lead through breathtaking mountain landscapes and over mythical Alpine passes. The event series "Ride the Alps" offers a first class cycling experience: on selected dates -10 events this year-, pass roads are reserved exclusively for cyclists. These include the Granfondo San Gottardo in July, the Ride the Alps Vaudoises on the Col des Mosses - Col du Pillon - Col de la Croix in August or the FreiPass am Klausen Pass in September. The event series will be continued and expanded over the next few years.
Best conditions that meet with great demand. Bicycling is popular. In summer, around 1.5 million or 19.4 percent of the guests ride their bicycles during their holidays in Switzerland. In the summer it is even 19.4% of all guests. Here, cycling benefits above all alpine tourism: more than two-thirds of the bicycle rides take place in the Alpine region. Another important fact about cycling: Between the younger people under 34, the sex ratio of the tour and mountain bikers is almost balanced.
A big future trend is E-biking. In 2017 the bicycle sales in Switzerland have increased massively compared to the previous year - by a whopping 38 percent for e-MTBs. E-biking allows longer driving distances, more altitude and more cycling in general, as even older or less athletic guests can dive so actively into the Swiss nature.


There are more than 12,000km of standardized, signposted cycling routes throughout Switzerland. Signposts for cycling routes are red and feature a white bike pictogram. The red signposts are supplemented by a standard system of route information panels (stickers) with route names and route numbers. Single-digit numbers indicate national routes, double-digit numbers regional routes and triple-digit numbers local routes.
The many attractive paths along river banks and lake shores, with only minor uphill sections, are a special highlight. Cycling routes use roads and paths that are particularly suitable for bikes: they normally have a hard surface and see little traffic. On roads with a lot of traffic, the routes usually follow cycle paths or cycling lanes with safe road crossings and turn-offs. Cycling routes don’t make any special requirements of users.
"In order to respond to the different needs of touring cyclists, mountain bikers and female cyclists, we have created a dedicated landing page on MySwitzerland.com for every type of bike", explains Samuel Zuberbühler, Marketing Manager. "There you will find thematic best-of routes, multimedia reportages, bookable offers, bike-friendly hotels, and events, as well as useful tips such as safety tips". It does not matter whether cycling is the main or secondary activity of the holiday and whether a booked tour or even planned Holidays are in demand. Campaign-specific content is also played via various internal channels such as social media and newsletters, as well as through market representations in 26 countries. In total, ST is investing CHF 45.5 million (including staff costs and partner contributions) worldwide for this precision all-round marketing.
Here you can choose between all the National, Regional and Local SwitzerlandMobility cycling routes.
If you are cycling, you will appreciate accommodation where the bike is also welcome. Here, too, Switzerland Tourism has been offering a solution since 2016: 85 Swiss Bike Hotels form a hotel category of Switzerland Tourism and Hotelleriesuisse and are characterized by their high degree of bike-friendliness and additional service. Often the hosts themselves are enthusiastic cyclists.

Switzerland Tourism, together with the tour operator Eurotrek, has created three easy-to-book offers for mountain bikers, touring and racing cyclists. There are four days on selected routes on the road - the offer includes route description, hotel accommodation, and luggage transport.

Discover Switzerland by bicycle and you will experience the country from another perspective. Pure, intensive and unique.

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