Ski Utah is the marketing arm of the Utah Ski & Snowboard Association and has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah publishes Ski Utah magazine, an annual publication which is distributed to hundreds of thousands of skiers and snowboarders annually. Ski Utah also owns and maintains SkiUtah.com with the most up-to-date snow and travel information.
The Utah Ski and Snowboard Association is a non-profit trade organization founded in 1975 with the aim of promoting Utah's ski and snowboard industry.
The Utah Ski and Snowboard Association represents14 statewide ski resorts (Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Cherry Peak, Deer Valley, Eagle Point, Nordic Valley, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, and Sundance).