Tuesday, October 10, 2017

National Ski Areas Association Announces New President

The board of directors of the National Ski Areas Association (NSAA), a nonprofit trade association that represents ski area owners and operators in the US, has named Kelly Pawlak as NSAA’s new president and CEO. Pawlak, who is vice president and general manager at Mount Snow Resort, Vt., will assume the position January 1, 2018.
"Finding someone with Kelly’s experience and knowledge of ski area operations as well as an appreciation of the challenges ahead will be a true benefit for the association and ski resort operators", said Tim Silva, general manager at Sun Valley Resort, Idaho, and chair of NSAA’s board of directors.
Pawlak has been Mount Snow’s VP/GM for the past 12 years, nd has worked at the resort for more than 30 years in a variety of executive positons, including VP of operations, human resources, and marketing and sales.
"I am honored and excited for this tremendous opportunity", said Pawlak. "At Mount Snow my love of skiing quickly grew into a passion for the ski industry, and now I look forward to putting my experience to work on the national level".
On May the National Ski Areas Association (NSAA) has honored its 2017 Lifetime Achievement Award to Michael Berry, NSAA president, who leaves the Presidency after 25 years at the helm of the organization.
Over the course of his quarter of a century fostering the world’s largest and most influential ski industry trade association, Berry has successfully shepherded NSAA and the industry through unparalleled challenges, growth, and consolidation; assaults from climate change as well as demographic and economic forces; and an intensified legal and regulatory environment. Through his insightful leadership and passion for the sport, he has secured a remarkably stable foundation for NSAA’s long-term future and positioned the industry for sustained growth.
"I could not be more pleased than to recognize Michael’s contributions with our organization’s Lifetime Achievement Award", said Tim Silva, chairman of NSAA’s Board of Directors. "In fact, it is somewhat poignant that he was my first boss in Sun Valley more than 40 years ago. Few in the ski industry are as deserving of acclaim and recognition from their peers than him".
Berry has been involved in the ski industry for nearly 60 years.

The National Ski Areas Association (NSAA), headquartered in Lakewood, Colorado, is the trade association for ski area owners and operators. Formed in 1962, NSAA today represents 313 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 414 supplier members who provide equipment, goods, and services to the mountain resort industry.

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