Sunday, June 11, 2017

The Mountain Collective Ski Pass

In August 15, 2012, four of the world’s best independent resorts, -Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows-, launched The Mountain Collective Ski Pass. When the Pass was released in 2012, the market was already shifting away from expensive single-mountain passes designed for skiers who lived and skied at one mountain.
"When we set out to create this pass, we asked ourselves, ‘If we weren’t in the industry, what pass would we buy?’ These are the mountains we want to ski and we’ve really strived to keep the initial price low and add more value over the years", said Aspen’s Vice President of Marketing Christian Knapp, who was involved in the creation of the Collective and continues to manage it. "Multi-resort passes are here to stay. People want variety and choice. They want to chase the snow and they want to have options to link up with friends and have cool experiences and travel" (Powder, February 10, 2017).
"This is a completely new concept for a ski pass and gives winter enthusiasts the freedom to access some of the best skiing and snowboarding in the world", said Knapp, "There’s been an incredible spirit of collaboration amongst the partners to bring this historic alliance and innovative new product to life" (UnofficialNetworks, August 14, 2012).
In 2013 Snowbird, Whistler Blackcomb, and Mammoth joined The Mountain Collective. Since then The Mountain Collective consists entirely of independently owned resorts (with the exception of Whistler Blackcomb, which was bought by Vail Resorts in August 2016).
"The Mountain Collective successfully captured the imagination of mountain travel enthusiasts looking for variety, flexibility and affordable access to the best independent resorts in the world", said Knapp, "Adding these three world-class mountains makes this the ultimate dream pass, and only serves to enhance the value skiers and riders will enjoy from The Mountain Collective" (Transworld Business, March 12, 2013).

The Mountain Collective added another premier independent ski destination in North America to its roster of iconic mountains for the 2014-15 winter season: Ski Banff-Lake Louise-Sunshine. Also pass purchasers received two free days at Valle Nevado, Chile and Thredbo, Australia.
In March, 2015, Sun Valley Resort joins AltaSnowbird, Aspen Snowmass, Ski Banff-Lake Louise-Sunshine Village, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows, Thredbo, Valle Nevado and Whistler Blackcomb in this alliance of classic destinations. In August, The Mountain Collective widened their geographic reach with the addition of two iconic destinations to its roster. Stowe joined the Mountain Collective as their first resort on the East Coast, while Taos extends passholder access into New Mexico.
In addition, for the first time pass holders had also exclusive lodging deals and two bonus days at the Hakuba Valley, Japan.
For the 2016/17 winter season, the Mountain Collective included: AltaSnowbird (Utah), Aspen Snowmass (Colorado), Ski Banff/Lake Louise/Sunshine (Alberta, Canada), Jackson Hole (Wyoming), Mammoth Resorts (Mammoth Mountain and June Mountain in Eastern California; Bear Mountain Resort and Snow Summit Resort in Southern California), Revelstoke (British Columbia), Ski Queenstown-Coronet Peak-The Remarkables (New Zealand), Squaw Valley Alpine Meadows (California), Stowe (Vermont), Sun Valley (Idaho), Taos (New Mexico), Telluride (Colorado), Thredbo (Australia), and Whistler Blackcomb (British Columbia, Canada).
Affiliate Destinations Include: Chamonix (France), Hakuba Valley (Japan) and Valle Nevado (Chile).

For the 2017/2018 season The Mountain Collective adds Sugarbush, Vermont and Snowbasin, Utah to the club.
Next season skiers and riders who join the Mountain Collective receive two free days of skiing or riding, unlimited 50% off single day lift tickets thereafter (with no blackout dates), and exclusive lodging deals at each of these 16 destinations:
With the Mountain Collective, it’s now possible for passionate skiers and riders to claim thousands of vertical feet and chase ideal winter conditions across Alberta, Australia, British Columbia, California, Colorado, Idaho, New Mexico, New Zealand, Utah, Vermont, and Wyoming.
You will receive two days of skiing at each destination, not Mountain. For example, you will receive two free days of skiing between Alpine Meadows and Squaw Valley, as those two mountains are the same destination.
Alta and Snowbird are considered two separate destinations for 2017/2018.
Lake Louise and Sunshine Village are also considered two separate destinations for 2017/2018.
Affiliate destinations do not qualify for 50% off lift tickets.
The Mountain Collective pass can be purchased online at:

"The power of this alliance is the strength of these individual resorts", said Knapp. "We’re all competitors in a lot of ways, but there’s a lot of mutual respect and we all share common values. It’s all about skiing and the big mountain experience" (Powder, February 10, 2017).

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