Tuesday, June 13, 2017

North America's Biggest Operators in the Ski Business (2017:2): Powdr Corp.

POWDR is a private, family-owned company run with the mission to share, inspire, and celebrate lifestyle and mountain sports.
Within POWDR’s portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada, and Gorgoza Park in Park City.
Also included in POWDR’s portfolio are the Woodward camps and progression centers which includes Woodward Pennsylvania, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in Stallion Springs, California.
Through ownership of Human Movement Management in Louisville, Colorado, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television, based in Westport, Connecticut, is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. 


POWDR Corporation is one of the largest ski resort operators in North America. Unlike its competitors, Powdr focuses on ski area operations rather than real estate development. It is owned by the Cumming family and headquartered in Park City, Utah. John Cumming, who co-founded the clothing company Mountain Hardwear (Columbia Sportswear purchased Mountain Hardwear in 2003) is the current CEO.
POWDR was founded in 1994 by John Cumming with the purchase of Park City Mountain Resort. On September 2014 Vail Resorts announced that the Company has acquired Park City Mountain Resort (PCMR) from Powdr Corp. for $182.5 million in cash, subject to certain post-closing adjustments. The acquisition includes all of the assets of Greater Park City Company (GPCC), the land used for ski terrain at the resort held by Ian Cumming, and certain base parking lands owned by Powdr Development Corp., which have approved zoning for approximately 687,000 square feet of residential and commercial development. The acquisition does not include the Gorgoza tubing operation, located approximately 10 miles from the resort, which will be retained by Powdr Corp.
Powdr’s nine Mountain resorts cover regions in the Mountain West, the Pacific Northwest
, and the Northeast. The company is based in Park City, Utah.

POWDR Corp Owned Mountain Resorts:

Boreal Mountain Resort, California
Soda Springs Mountain Resort, California
Copper Mountain, Colorado
Eldora Mountain Resort, Colorado
Lee Canyon, Nevada
Mt. Bachelor, Oregon
Gorgoza Tubing Park, Utah
Pico Mountain, Vermont
Killington, Vermont

POWDR Enterprises has teamed up with Boyne Resorts, a family-owned operator of 12 resorts and attractions across North America, to form the POWDR-Boyne partnership alliance. This strategic alliance provides brand partners the opportunity to leverage and activate the combined reach and influence of these world-class resorts.

In March, 2015, Intrawest, Powdr and Boyne Resorts jointly launched the new and revolutionary M.A.X Pass. Since then POWDR Enterprises also has joined forces with other resorts across North America to bring skiers a better M.A.X. Pass. The 2017/18 Multi Alpine Experience (M.A.X.) Pass provides access to 44 mountains all over North America. M.A.X. Passholders will get 5 days of skiing or riding at each of the 44 participating resorts for the 2017/2018 ski season:

Alyeska, Alaska
Belleayre, New York
Big Sky, Montana
Blue Mountain, Ontario; Canada
Boreal Mountain, California
Boyne Highland, Michigan
Boyne Mountain, Michigan
Brighton, Utah
Buck Hill, Minnesota
Copper Mountain, Colorado
Crested Butte, Colorado
Crystal Mountain, Washington
Cypress Mountain, British Columbia, Canada
Eldora, Colorado
Fernie Mountain Resort, British Columbia, Canada
Gore Mountain, New York
Granite Peak Ski Area, Wisconsin
Kicking Horse Resort, British Columbia, Canada
Killington, Vermont
Kimberley Albine Resort, British Columbia, Canada
Lee Canyon Resort, Nevada
Loon Mountain, New Hampshire
Lutsen Mountains, Minnesota
Mont Saint Anne, Quebec, Canada
Mont Tremblant, Quebec, Canada
Mountain Creek, New Jersey
Mountain High, California
Mount Sunapee, New Hampshire
Mt. Bachelor, Oregon
Nakiska, Alberta, Canada
Pico Mountain, Vermont
Okemo, Vermont
Snowshoe, West Virginia
Solitude, Utah
Steamboat, Colorado
Stoneham, Quebec, Canada
Stratton, Vermont
Sugarloaf, Maine
Summit at Snoqualmie, Washington
Sunday River, Maine
Wachusett, Massachusetts
Windham, New York
Whiteface, New York
Winter Park, Colorado

Purchasers of the M.A.X. Pass can ski 5 days at each of the 44 participating ski resorts, for a total of 220 days of skiing at North America’s premier mountain destinations.

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