Friday, June 23, 2017

Looking For Inspiration. A Mater Class Event: The America's Cup (1)


Events are everywhere and are present in our everyday life. They have turned into an ever-growing industry. The field of special events is now so large that it is impossible to provide a definition that includes all the different types of events available.
Major events are events that, due to their scale and media appeal, attract a large number of spectators and media as well as the corresponding economic benefits to the place where they are held.
Sports event tourism refers to sports activities or competitions that attract a considerable number of visitors who participate or attend as spectators.
Among the major sporting events stands out one that is currently being held in Bermuda: The America's Cup.
First contested in 1851, the America’s Cup is the oldest trophy in international sport, predating the modern Olympic Games by 45 years, and is yachting’s biggest prize.
The trophy’s roots date back to when a syndicate of businessmen from New York sailed the schooner America across the Atlantic Ocean to represent the United States at the World’s Fair in England. The schooner won a race around the Isle of Wight and, with it, a trophy called the £100 Cup. (It was subsequently inscribed, incorrectly, as the 100 Guineas Cup).
The Cup is an ornate sterling silver bottomless ewer crafted in 1848 by Garrard & Co. Henry William Paget, 1st Marquess of Anglesey bought one and donated it for the Royal Yacht Squadron's 1851 Annual Regatta around the Isle of Wight.
After winning the trophy, the United States embarked on what would become the longest winning streak in the history of sport, a 132-year stretch of domination that saw boats representing the country successfully defend the trophy 24 times from 1870 through 1980—until 1983, when Australia II became the first successful challenger to lift the trophy. For the first time in 132 years, the America’s Cup was leaving the New York Yacht Club.
Only four nations have won the America's Cup: United States, Australia (1983), New Zealand (1995, 2000) and Switzerland (2003, 2007).





Bermuda is the host the of 35th America’s Cup. Racing started with the Louis Vuitton America’s Cup Qualifiers on 26th and the 35th America’s Cup Match presented by Louis Vuitton began on 17th June, 2017.
Bermuda is composed of 181 islands, totalling 21 square miles, and has just over 60,000 residents. Renowned for crystal blue water and beautiful pink sand beaches, Bermuda’s Great Sound form a natural amphitheatre for the race course and the America’s Cup Village at the Royal Naval Dockyard, is the beating heart of the America’s Cup experience.



Oracle Team USA is the defending champion of the America’s Cup, after winning the last two editions in 2010 and 2013.
Emirates Team New Zealand is the 2017 challenger after sailing away from their Swedish rivals in the best-of-nine challenger final 5-2.
The head-to-head between Oracle Team USA and Emirates Team New Zealand is a rematch of the 2013 America’s Cup Match in which Oracle Team USA staged what many call the greatest comeback in sport, turning an 8-1 deficit into a 9-8 victory over Emirates Team New Zealand in San Francisco.


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