Monday, May 1, 2017

Looking for Inspiration: Excerpts About Branded Content (BMW Case Study)

The Branded Content Marketing Association (BCMA) hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival. Those attending were taken on an incredible journey back to 2001 sharing some never before seen or discussed content about BMW Films.


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