Monday, January 9, 2017

European Mountain Travel Summit. Crans Montana, Switzerland


The European Mountain Travel Summit is a global leadership forum produced by Mountain Travel Symposium.
Northstar Travel Group (the parent company of TravelAge West) signed a partnership with the Swiss National Tourist Office and Swiss ski resort Crans Montana to support the launch of Europe Mountain Travel Summit.
This exclusive mountain travel industry event brings together over 200 senior executives for two days of networking and learning in one of the most exceptional resorts in the world.
The Summit content features market research, strategic marketing, best practices and trends - all focused on the mountain travel industry.
This international event provides an invaluable platform for attendee interaction, learning and networking, and includes pre-and-post Alpine skiing excursions in the world's best resorts.
"We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel Symposium’s reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events", said Bob Sullivan, President of Northstar Travel Group. "Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions and, in turn, make the industry more successful".
"What is exceptionally innovative about European Mountain Travel Summit is fourfold", said Michael J. Pierson, Managing Director of Mountain Travel Symposium and European Mountain Travel Summit. "First, the exclusive nature of our attendees: C-level and senior marketing executives. Second, our global perspective. Third, our content: focused on market research, strategic marketing and best practices and trends — both worldwide and on a strategic level. And fourth, our education and networking".

European Mountain Travel Summit is the first expansion of Mountain Travel Symposium, which is now in its 42nd year. Mountain Travel Symposium gathers representatives from more than 35 countries to establish relationships, build their businesses and create a stronger mountain business community.
The inaugural event will take place at Crans Montana, one of the leading mountain resorts in Switzerland. Crans Montana is located at an altitude of 1,500 meters on a south-facing plateau, in front of the panorama of the Valais Alps.

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