PUR follows in the footsteps of a galaxy of superstars who have entertained skiers and boarders in the Austrian resort's traditional Top of the Mountain gig. Long time ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna, Elton John again, Gabriella Cilmi, Leona Lewis, Kylie Minogue, Katy Perry, Alicia Keys, Gossip, The Killers,Roxette, Mariah Carey, The Scorpions, Deep Purple, Nickelback, Robbie Williams, James Blunt, Thirty Seconds to Mars, The Beach Boys and Muse.
Ischgl (1377m) is a truly Ski Paradise in Tirol (Austria) with 238 km of prepared pistes, 43 lifts and lots of interesting new features in the ski resort. The modern lifts managed by the Silvretta Seilbahn AG Company offer a high level of comfort and countless extras, such as heated seats in the Fimbabahn cable car built for the 2007/08 season. A variety of slopes and ski routes offer a opportunity for everyone, from beginners to experts looking for challenging pistes. Eleven is the name of the longest piste with approximately 11 kilometres from the top of the ski resort in Greitspitz (2,872 metres) to Ischgl village (1,400 metres).
From Ischgl you can access to the Silvretta Arena Ski Paradise, thanks to an alliance between two Companies (Silvretta Seilbahn AG and Bergbahnen Sammaun AG) and two ski resorts (Ischgl-Sammaun) from two different countries (Switzerland-Austria).