Friday, July 8, 2016

Ultra-Trail du Mont-Blanc 2016. New Visual Identity

The Ultra-Trail du Mont-Blanc has a new visual identity. Since December 8th, the event took the name of its key event, the UTMB®, already largely used amongst the trail-running community, and is adopting a new logo to express its loyalty in its values, and to share a new energy with its various publics for the future years. Columbia, becomes the «Presenting partner» of the event, and thus directly associated with the evolution of the visual identity.

The Ultra-Trail du Mont-Blanc® is becoming the UTMB®. For several years these four letters have been known to all, world-wide, who are passionate about trail-running. The UTMB® is also the denomination of the key event, which has existed since the beginning in 2003. This new name – short, easy to remember in any language, already anchored in the habits of the trail-running community language – will from now on be the official name of the event. So everybody will participate in the UTMB®, no matter which race they are registered for.

Associated with this new name is a new logo, which expresses the energy which links the UTMB® and its enthusiasts, and groups together several elements to communicate the unique dimension of the event.
  • The 'little man', a historical figure, making the link with the old logo and symbolising both the activity of running in the mountains, and the values of the UTMB®: the human adventure, conviviality and sharing.
  • The three mountains and the name MONT-BLANC a reminder of the exceptional natural environment in which the 5 UTMB® events take place and the strong links which the UTMB® weaves with the inhabitants of the mountainous massif straddling three countries: France, Italy, Switzerland, around the apex of Europe.
  • The form of the logo was inspired by the form of the granite stones in the beds of the mountain torrents in the Mont-Blanc country.
  • The choice was imperative and underlines the UTMB®'s commitment in favour of the protection of the environment. 
The colours logo reflects this double dimension, natural and human. The blue depicts the sky on a good day in the mountains and the colour of the glaciers. The orangey-yellow colour of the runner and the droplets depict energy and human values.
The new logo describe both what the event is today, and what it will become.
The UTMB® has changed over the course of the last ten years. More and more international, the event proposes, from now on, during one week, 5 big races around MontBlanc, which brings together more than 7500 runners representing 87 countries, numerous animations aimed at a diversified public – notably the young, with the Mini UltraTrails® for children aged 3 – 13, and the #YCC, a challenge for those aged between 16 and 22 -, international medical and scientific exchanges, and a Salon (show) which attracts the largest outdoor brands and trail-race organisers from all over the world. These changes came about while respecting the values drawn from the history of the event: the attachment to the Mont-Blanc territory and its inhabitants in France, Switzerland and Italy, the human values, respect for the environment and sporting ethic.
"We wanted to continue being a benchmark event within the universe of Trail-running combining in the same human adventure a big diversity of players: the runners of all levels and those accompanying them, the volunteers, the organisation, and all our partners! This new name and new logo express this shared energy and vision of the future without borders", Catherine Poletti, Organiser and Director of the UTMB®

On Friday 26 August 2016, at 18:00 hours a new edition of the Ultra-Trail du Mont-Blanc will start in the Place du Triangle de l’Amitiét in the centre of Chamonix.
The Ultra-Trail du Mont Blanc is one of the greatest European Mountain Trail Races. The international race takes place in one of the most incredible landscapes on the world. A breathtaking scenery of seven valleys, 71 glaciers and 400 summits like the Mont Blanc, the Dent du Géant and the rock face of the Grandes Jorasses. The athletes cover a distance of 168 km and 9,600 of positive altitude change along the famous GR TMB, within 46 hours, at an altitude ranging between 1012 m and 2537 m., crossing six passes over 2000 metres high. They will pass through 3 countries: France, Italy and Switzerland. The sporting and human achievement is remarkable: 168 km is the distance between Paris and Auxerre by the motorway; it is also the distance of four marathons back to back. The positive height gain is equivalent to twice the ascension of Everest from base camp.

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