Friday, May 27, 2016

Peek'n Peak Wins NSAA Award for Best Social Media Campaign

Peek’n Peak Resort is the winner of the National Ski Areas Association’s (NSAA) award for Best Social Media Campaign.
The award, which was announced at the NSAA’s National Convention and Trade Show in Nashville last week, specifically honored Peek’n Peak’s Throwback Thursday (#TBT) lift ticket campaign, which took place this past winter and featured vintage "throwback" photos from The Peak’s social media followers and offered "throwback" lift ticket prices to a time gone by. The NSAA represents 313 Alpine resorts.
"We take a lot of pride in the memories made here at Peek’n Peak. It means something for us to honor those memories and throw it back to the good times while offering a significant discount to guests with our ‘Throwback Thursday’ promotion", said Nick Scott Sr., President of Scott Enterprises and owner of Peek’n Peak Resort. "This allows us to further interact with our guests and create some excitement over social media".
The weekly offers were posted on Facebook, Instagram and Twitter every Thursday. To incentivize people to share their own throwback pictures from their time at the resort, Peek’n Peak also offered "share to win" contests to win lift tickets for the best and oldest pictures.
These posts and the promotions were a huge success during the winter season and is now something Peek’n Peak guests look forward to each week during ski season.
Peek’n Peak offers special deals and discounts for golf, Mountain Adventures and overnight packages on social media throughout the year. Follow them on Instagram, Facebook and Twitter for other great promotions.

The National Ski Areas Association (NSAA), headquartered in Lakewood, Colorado, is the trade association for ski area owners and operators. Formed in 1962, NSAA today represents 332 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has more than 400 supplier members who provide equipment, goods, and services to the mountain resort industry.

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