Sunday, May 29, 2016

Pats Peak Ski Area Wins NSAA Award for Best Use of Video Marketing

Pats Peak Ski Area, New Hampshire, is the winner of the National Ski Areas Association’s (NSAA) award for Best Use of Video Marketing. NSAA presents the awards annually to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding.
The award, which was announced at the NSAA’s National Convention and Trade Show in Nashville, specifically honored Past Peak's "A day in The Life of Pats Peak" video campaign, which took place this past winter. A video from this video series were released every Tuesday to show stories of what happens in an average day at Pats Peak.

Located in in Henniker, New Hampshire, Pats Peak Ski Area is a small and independent alpine ski resort opened in 196. Pats Peak has a vertical drop of 770 feet (230 m), 28 well-groomed trails, 9 gladed areas, 3 terrain parks, 11 high capacity lifts, and a Skiable area of 103 acres (420,000 m2).
The ski resort has one of the highest capacity computer controlled snowmaking systems per acre in the Northeast. 100% snowmaking coverage guarantees great conditions all season long.

The National Ski Areas Association (NSAA), headquartered in Lakewood, Colorado, is the trade association for ski area owners and operators. Formed in 1962, NSAA today represents 332 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has more than 400 supplier members who provide equipment, goods, and services to the mountain resort industry.

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