Thursday, May 26, 2016

NSAA Announces Top Ski Area Marketing Programs for 2015-16

The National Ski Areas Association (NSAA) has given seven ski areas top honors for their 2015-16 marketing programs. NSAA announced the winners at its National Convention and Tradeshow in Nashville, Tenn. The awards are sponsored by Ryan Solutions, a strategic marketing and database technology firm based in Ohio.

NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2016 winners:

Best Use of Mobile Technology
Cannon Mountain Aerial Tramway and Ski Area, New Hampshire

Best Social Media Campaign
Peek 'n Peak Resort, New York

Best Direct Marketing Program
Stowe Mountain Resort, Vermont

Best Use of Video Marketing
Pats Peak Ski Area, New Hampshire

Best Family Campaign
Ski Apache Resort, New Mexico

Best "Bring a Friend" Campaign
Sunlight Mountain Resort, Colorado

Best Overall Marketing Campaign
Taos Ski Valley, New Mexico

Judges for the awards were Mike Bisner, vice president of sales/East for AXESS NORTH AMERICA; Kristen Lummis, a snowsports and travel writer, and two-time winner of NASJA’s Harold S. Hirsch Award for her popular Brave Ski Mom blog; and Sarah Plaskitt, founder and CEO of scoutski.com, and former brand strategist for world leading brands.

The National Ski Areas Association (NSAA), headquartered in Lakewood, Colorado, is the trade association for ski area owners and operators. Formed in 1962, NSAA today represents 332 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has more than 400 supplier members who provide equipment, goods, and services to the mountain resort industry.

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