Nowadays, all blogs are expected to add audio, photo, or video to their posts. People are far more likely to engage with and share your stories and posts if they contain images, audio or video presentations.
Aside from enjoying increased engagement and shares, there are three very powerful reasons you should be including multimedia in everything you produce online:
- Multimedia Increases Time on Site
- Multimedia Yields Better Branding
But above all things you must remember that as an editor you are a storyteller ;-)
In the first one Tanner Hall reflects on the turbulent journey of his 2013-2014 winter through the hallowed backcountry of British Columbia, an adventure made even more impressive by the fact that every run was earned by foot power.
Shot 100% on the HERO3+® camera from http://GoPro.com.
In this one Tanner Hall looks back on the 2014-2015 season as we follow him through the battles of being in the Alaska Backcountry. From avalanches, spine lines, massive cliff drops, and rag dolls; see what skiers and snowboarders alike go through being is some of the gnarliest terrain in the world.
Shot 100% on the HERO4® camera from http://GoPro.com.