Wednesday, May 11, 2016

Looking for Inspiration: Tanner Hall Ski Diaries

I am always looking in internet to see new work, upcoming trends or design inspiration. Now, I am in the middle of a new project for the upcoming winter season and I try to collect benchmarks from all over the world to get inspired.


Nowadays, all blogs are expected to add audio, photo, or video to their posts. People are far more likely to engage with and share your stories and posts if they contain images, audio or video presentations.
Aside from enjoying increased engagement and shares, there are three very powerful reasons you should be including multimedia in everything you produce online:
  • Multimedia Increases Time on Site
  • Multimedia Optimizes On-Page SEO
  • Multimedia Yields Better Branding
An online diary is a great way to express yourself and share your thoughts with twin souls and Tanner's Ski Diaries is a good example I found on the web. I think it looks very stylish and modern. One of the coolest thing of Tanner's video is the graphics. The things you say (and how you say) at the start of your video are really important to engage your viewers and grab their attention. You should introduce yourself and be clear what are you going to talk about.
But above all things you must remember that as an editor you are a storyteller ;-)

In the first one Tanner Hall reflects on the turbulent journey of his 2013-2014 winter through the hallowed backcountry of British Columbia, an adventure made even more impressive by the fact that every run was earned by foot power.
Shot 100% on the HERO3+® camera from http://GoPro.com.



In this one Tanner Hall looks back on the 2014-2015 season as we follow him through the battles of being in the Alaska Backcountry. From avalanches, spine lines, massive cliff drops, and rag dolls; see what skiers and snowboarders alike go through being is some of the gnarliest terrain in the world.
Shot 100% on the HERO4® camera from http://GoPro.com.

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