Friday, May 6, 2016

FIS Social Media Guidelines


The general framework for how businesses should set up social media policies is still under consideration. It is smart for companies to set up their social media policies like guidelines reminding to use common sense when they use it.
During the 2012 Summer Olympics in London, a group of athletes - among them a Greek triple jumper and a Swiss soccer player - were cut from their respective teams for sending offensive messages over Twitter.
Top European athletes have understood the potential benefits of promoting theirselves on social media websites. One of the best tactics an association can undertake is encouraging members to use Social Media in a positive manner. 

On July 2014, the FIS PR and Mass Media Committee published a Social Media Guidelines document to serve as a do’s and don’ts guide for athletes, coaches and officials to use as they participate in the realm of Social Media.
Social Media has become a key tool of communicating the goals and aims of those involved in professional sports. The personal element of social media is both its attraction and its principal danger. Providing details of activities and expressing opinions face-to-face to close friends restricts the size of the audience, but going through social media makes ideas and opinions available to the entire world. Furthermore, once information or an opinion is published, it is there forever.
FIS and many National Ski Associations have prepared guidelines regarding the use of Social Media to try to assist using the available tools effectively and to avoif pitfalls. The influence of national culture and legislation will result in many differences from country-to-country but a certain number of basic do’s and don’ts are applicable for all those wishing to use Social Media.

Valuable Tips Regarding The Use Of Social Media (By FIS)

DO
  • Promote the FIS disciplines 
  • Show your personality - imagine you are chatting to an audience and make it fun, informal and interesting 
  • Remember everyone can see you before you write, so think before you post 
  • Be informative as you are selling the sport, so share good news and hot topics 
  • Encourage interaction and answer questions that have been posed, promote dialogue, share content, use @ mentions and #tags 
  • Include links to ski related websites and personalities in your posts 
  • Engage with the community and share experiences 
  • Be careful and respectful toward others 
  • Post regularly and consistently to keep your audience engaged and coming back for more 
  • Make sure that any links you give will send users to appropriate and suitable content 
  • Be honest, tell the truth and correct any mistakes you make as quickly as possible
  • Post photos and updates about attending events and remind users to watch the LIVE broadcasts where available 
AVOID TO
  • Comment on any legal matter 
  • Share confidential information 
  • Use inappropriate language 
  • Comment on any activity outside your area of competence 
  • Comment on the performance or decisions of athletes or officials 
  • Talk negatively and gossip about companies, brands, sports, competitions or athletes 
  • Post in the heat of the moment, while under the influence or in any highly emotional situation 
  • React if you see or receive negative messages, but seek advice from a communication’s professional 
  • Use jargon all words that are difficult to understand 
  • Forget about spelling, grammar and language 
  • Link or use any unsuitable content 
  • Publish any of your own photos without obtaining the permission of the people in the photo 
  • If using other people’s photos do not publish without the photographer’s permission. Remember that when in public you are also open to being photographed and images of you may appear online. Act accordingly.
If at any time there is a doubt then refrain from commenting or posting information.

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