Wednesday, March 16, 2016

Colorado Ski Country USA’s Mid-Season Skier Visits On the Rise

Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier visitation through February. Skier visits at CSCUSA resorts were up by 3.8 percent during the second period of the 2015/16 season, defined as January 1, 2016 through February 29, 2016, compared to the same period of the prior year. The mid-season momentum has also pushed the industry ahead in season-to-date skier visit totals, defined as opening day through February 29, 2016, where visitation at CSCUSA resorts was up by 6.2 percent compared to the same point in time last year.
"We’re very pleased with the way the season is shaping up", explained Melanie Mills, president and CEO, Colorado Ski Country USA. "While we would’ve liked to have seen more significant storms come through Colorado in January and February, the weather pattern was not unexpected given that this is an El Nino year. Resorts received enough snow to hold up their fantastic early season conditions and guests have been enjoying the sunny days and mild temperatures just the same".
With beautiful spring skiing conditions around the state, resorts are welcoming spring break visitors and guests from all over the world. "There are about two months left in the season and snow is in the forecast for this week. We’re optimistic that this season’s positive momentum will continue and skiers and snowboarders will take advantage of the spring conditions, the Colorado sunshine and the outstanding hospitality for which our resorts are known", said Mills.
Final season visitation numbers will be announced at CSCUSA’s 53rd Annual Meeting in June. Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.

Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 21 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations.

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