Friday, December 18, 2015
Ski Resorts & Social Media: The EpicMix Case of Study (7)
On October 2015, Vail Resorts announced EpicMix Time – an expansion of its industry-leading and award-winning ski and snowboard app, EpicMix – which will allow guests at Vail, Beaver Creek, Breckenridge and Keystone to access real-time lift line wait times enabling them to better navigate the mountain and make the most out of their ski and ride experience. Leveraging recently developed technology, EpicMix Time will calculate and display up-to-the-minute chairlift and gondola line wait times across 55 core lifts and gondolas, as well as 13,600 acres of skiable terrain in Colorado.
"EpicMix Time provides transparency for lift line wait times, which helps our skiers and riders get the most out of their day on the mountain at our Colorado resorts", said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts.
"Providing real-time lift line wait times is a first for the ski industry", said Robert Urwiler, Vail Resorts’ executive vice president and chief information officer. "We’re applying unique and sophisticated analytics to calculate reliable wait time information for our guests. As the season goes on, we’ll continue to ‘fine-tune’ the system to become more and more accurate".
"In addition, we’re pairing GPS-enabled trail maps with the lift line wait times", added Urwiler. "The ability to know precisely where you are on the map and see the wait times at the nearest lifts is going to be very powerful for helping guests navigate the mountain and find the best terrain options to maximize their day".
Guests need only update or download the EpicMix app from the iTunes Store or Google Play for the Android Market. Tapping the EpicMix Time icon on the app will then give guests real-time lift line wait time data at the company’s four Colorado resorts – Vail, Beaver Creek, Breckenridge and Keystone – right in the palm of their hands.
Vail Resorts launched EpicMix Time this winter at the company’s four Colorado resorts – Vail, Beaver Creek, Breckenridge and Keystone. After piloting the program in Colorado, Vail Resorts plans to expand EpicMix Time to its other destinations in upcoming seasons, as well as expanding the program to give updates on on-mountain restaurant and rental shop wait times as well.