Wednesday, December 16, 2015

Ski Resorts & Social Media: The EpicMix Case of Study (3)

On 2012 Vail Resorts announced the third generation of its ski app, EpicMix. The goal of the EpicMix Racing was to Engage More Kids and Families in Ski Racing Through Social Media.
Vail Resorts Guests can visit an EpicMix Race Course and they’ll have the opportunity to race against themselves, friends, and even Four-Time Overall World Cup Champion and Olympic Gold Medalist, Lindsey Vonn.See How They Stack up Against the Most Successful U.S. Ski Racer of All Time and Share Their Results with Family and Friends.
With EpicMix Racing, skiers will automatically have their race times compared to ski racing great, Lindsey Vonn, with gold, silver and bronze medals awarded based on achievement. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application. Race results and medals can then be easily shared on Facebook and Twitter. Finally, the Company has created the Lindsey Vonn Race Series, in which all skiers and riders will be ranked based on their best 10 races of the season. The top racers from across the six resorts will be invited to a grand finale event. The 4th Annual Lindsey Vonn Race Series Event will be hosted at Vail in March 2016. Racers who qualify will receive an email invitation to race at the event.
Lindsey Vonn also provides race tips throughout the season, which will be featured on the web and mobile applications.

How it works:
  • EpicMix Racing courses are located on intermediate trails at the resorts and designed to be fun, challenging but not intimidating for skiers of all ages.
  •  Guests can ski right up to the start gate and with either their season pass or daily lift ticket.
  • For each race, digital medals of gold, silver and bronze will be awarded through the EpicMix application, based upon the skier’s age, gender and discipline. Kids will also earn physical medals after each race.
  • EpicMix will adjust each racer’s time for age, gender and discipline and compare that to the time set by Lindsey Vonn and assign each racer a "seconds behind Lindsey" score for each race.
  •  EpicMix Racing will be integrated into the EpicMix dashboard and will feature a special EpicMix Racing section to track your overall race times, points and medals on EpicMix.com. Vail Resorts guests can also see how their results stack up against other skiers on their social networks.
  • Racers of all ages can participate in the Lindsey Vonn Race Series by completing 10 races in the winter season.

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