Tuesday, December 15, 2015

Ski Resorts & Social Media: The EpicMix Case of Study (2)

On 2011 Vail Resorts announced the second generation of its ski and snowboard application, EpicMix. The goal was to change the way how guests take and share photos at the Company’s mountain resorts.
In addition to professional images, guests are able to take their own photos and combine them in one place together with their vertical feet, digital pins and memories of other special moments of their visit through the EpicMix platform. They'll also be able to create a "Remix" collage, a singular snapshot (or jpeg) customized with their digital information that captures their entire mountain experience.
EpicMix Photo allows all of these images and information to easily be shared on Facebook and other social sites, or uploaded to popular photo storage sites.

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