Monday, January 12, 2015

Shapes in White. A New Edition of the Snow Sculpture Competition in Ischgl

TV-format from snow sculptures: From 12 to 16 January 2015, ten international artist couples will create a stage world made of tonnes of snow in the centre of the ski area.
Ischgl sculptures the music business in snow: At the 22nd snow sculpture competition "Shapes in White", ten international artist couples will create an open-air gallery open to traffic on the theme of "talent shows". From 12 to 16 January, winter sports enthusiasts will be in attendance when a giant stage world of snow goes up in the centre of the ski area at more than 2,300 metres altitude. Be it J.Lo, Keith Urban or Leona Lewis: the designs will remain secret, but when sculptured in snow larger than life-sized, everyone is sure to cut a fine figure in the lifestyle metroplis of the Alps. The final is on 16 Janu-ary 2015, when the best works will be awarded. But the snow sculptures will remain in the spotlight a while longer: Until the beginning of May, skiers can admire the works from close up. The spring sunshine alone then decides on promotion to the next round or an "I'm afraid not".
The snow sculpture competition "Shapes in White" is iconic: For 22 years, professional sculptors from all over the world have been submitting their designs to the Ischgl jury. The jury will invite the ten best to realize their creations at the finals. From the submit-ted sketches, masterpieces from snow will then arise within four days, sure to cause a stir amidst the magnificent mountain scenery of Silvretta until spring. This idea was born out of a luxury problem: Every year, the ski area gets more snow than it needs. Thus the tourism association decided in 1992 to create an open-air gallery for skiers out of the snow masses, with a new theme each year.

In 1961, 73 business partners founded the Silvrettaseilbahn AG at the Hotel Post in Ischgl. Since then the Alpine lifestyle metropolis has evolved from a mountain farming village into one of the most renowned winter sports resorts. With pioneering spirit aplenty, the proprietor of the Post Franz Grissemann, the mayor Franz Kurz, and their fellows Aloys Erwin and Wolf Rudolf managed to convince the residents to invest their savings in the construction of a cable railway. And they were right on the money! In December 1963, the Silvretta aerial tramway went online. And the pioneering spirit has been passed down by the four founding members. The valley has since invested more than 400 million euros in the maintenance and further development of the ski resort. Tourism became the greatest economic factor of the region. To this day, the residents have waived their rights to dividends. Instead the profits flow straight back into the joint-stock company. A large factor of its success is Ischgl’s world-class entertainment – from concerts to the international snow sculpture competition "Shapes in White’ with international artists.

This year James Blunt followed the footsteps of a galaxy of superstars who have entertained skiers and boarders in the Austrian resort's traditional Top of the Mountain gig. Long time ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna, Elton John again, Gabriella Cilmi, Leona Lewis, Kylie Minogue, Katy Perry, Alicia Keys, Gossip, The Killers,Roxette, Mariah Carey, The Scorpions, Deep Purple, Nickelback and Robbie Williams.

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