Sunday, November 9, 2014

Zermatt Named Best Ski Resort in the Alps


Zermatt in the canton of Valais was voted the best overall ski resort in the Alps, according to the results of a survey of skiers announced in Zurich on Thursday.
"Best Ski Resort" is the biggest independent visitor satisfaction survey for Alpine resorts; it is conducted every two years. Between December 2013 and April 2014, 48,000 snow sports fans in 55 selected, leading ski resorts took part in the survey. The main points covered by the survey were 21 criteria of satisfaction, ranging from the size of the skiing area, via the quality of the ski pistes, to the ambience of the locality. In 8 of the 21 criteria of satisfaction, the Zermatt ski resort gained top marks.
"The enthusiasm for our ski resort shown by visitors is the nicest compliment and a vindication of our daily efforts", said Sandra Stockinger, Zermatt’s Marketing and Sales Manager, at the Awards ceremony in Zurich.
Zermatt beat out Serfaus-Fiss-Ladis in Austria and Arosa in the Swiss canton of Graubunden in the 2014 Best Ski Resort Awards.
Five out of the top 10 resorts are in Switzerland in the survey published by Liechtenstein-based Mountain Management Consulting in cooperation with the University of Innsbruck.
The other resorts in the top 10 included Solda (Italy), ranked fourth, followed by Alta Badia (Italy); Adelboden-Lenk (in the Swiss canton of Bern); Val Gardena (Italy); Saas Fee, in the Swiss canton of Valais; Kronplatz (Italy) and Laax in the Swiss canton of Graubünden.
Matterhorn ski paradise won the Best Ski Resort award for the first time. At the awards ceremony, director of Zermatt Tourism Daniel Luggen responded enthusiastically: "As representatives of the ski area and the Zermatt-Matterhorn resort, it is an honour and a privilege for us to receive this award. The honour represents confirmation from the visitors how much they appreciate our ongoing programme of investments in quality of service and the constant expansion of the tourist services".
Zermatt was highly rated for its snow conditions as well as its extensive pistes.
The car-free town was last month ranked among the world’s top ten towns and cities to visit in 2015 by Lonely Planet, the travel guide.
In 2015, Zermatt celebrates the the 150th anniversary of the first ascent of the Matterhorn.

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