Tuesday, July 1, 2014

2013-2014 Report Shows Great TV Coverage for FIS Events

A season 2013/14 final report by Repucom summarising the TV coverage of the Cross-Country, Ski Jumping, Nordic Combined, Alpine Skiing, Freestyle Skiing and Snowboard FIS World Cups showed that the overall total broadcasting time amounted to almost 7’500 hours. The total cumulated TV audience is estimated at 6’239 million.
Highest broadcasting time in Alpine Skiing, highest audience in Ski Jumping
In terms of both broadcasting time and audience, Alpine Skiing accounted for 48% of the total broadcasting time (3’551 hours) and for a total audience of 2’721 million. The respective figures for Ski Jumping are 21% of broadcasting time and a total audience of 2’963 million and for Cross-Country Skiing, 14% of broadcasting time and 1’245 million audience.
Nordic Combined, Freestyle Skiing and Snowboarding make up the remaining 17% of broadcasting time and 457 million audience.
FIS Marketing Manager Marcel Looze commented on the trends in the past season: "As we measure different amount of regions and different countries it is not correct to compare the results of the various disciplines with each other. We do use our research to monitor the development of each individual discipline and to see how we do compare to other sports. It is good to see that all winter sports are dominating TV broadcasts between October and March and even better to see that FIS events contribute with a significant share. On the sports dedicated channel Eurosport this was 60% across the season.
We also see that in order to keep growing in terms of media impact we need to work hard on keeping our sport attractive during the whole competition as TV viewers tend to pick their moments and prefer to watch the deciding moments only

Repucom offers a single, global source of independent market insights and sport sponsorship & sport marketing consultancy. Repucom is the data provider of choice for over 1,000 of the top brands, agencies, clubs, rights holders and broadcasters across the sports industry.
In 2010, Repucom merged with SPORT+MARKT to form the RSMG Insights group, which created a global network comprising1,400 employees. Two years later, another significant expansion was made with the acquisition of IFM Sports group, which included both IFM Sports and Sports Marketing Surveys. In 2013, the Group’s business units around the world were united under the Repucom flag to establish a single, global leader in sports marketing research.

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