Sunday, June 8, 2014

SAM Announces Best/Worst Ski Area Marketing Programs for 2013/14 (4)

The current issue of Ski Area Management (SAM) Magazine take a look at the good, the bad and the ugly in marketing efforts by mountain resorts (we will take a look at the best ones, if you want to know about the worse examples read the complete article in SAM).
Contributors to this year’s selections are Sam Rufo, president of NxtConcepts; Gregg Blanchard, the force behind slopefillers.com and communications director for Ryan Solutions; Mike Grasso, a Transworld Snowboarding contributor; and SAM’s own Jennifer Rowan and Rick Kahl.

Best Use of Google+: Park City Mountain Resort

"Before you get discouraged about the usefulness of Google+ for resort marketing, take a look at one area that is doing it right—Park City Mountain Resort.
The area is engaging people inside and outside its circle with posts and event invites, and Google is thanking them by giving their search engine optimization a boost, too
".


Park City Mountain Resort is a premier winter and summer vacation destination. Offering 3,300 acres of varied ski and snowboard terrain, 17 lifts, 114 runs, 3 terrain parks and the Eagle Superipe, Park City Mountain Resort is consistently ranked among the top ten mountain resorts in North America for its accessibility, terrain parks and family programs. The Resort is conveniently located 36 miles away from the Salt Lake International Airport in Park City, Utah.

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