Sunday, June 8, 2014

SAM Announces Best/Worst Ski Area Marketing Programs for 2013/14 (5)

The current issue of Ski Area Management (SAM) Magazine take a look at the good, the bad and the ugly in marketing efforts by mountain resorts (we will take a look at the best ones, if you want to know about the worse examples read the complete article in SAM).
Contributors to this year’s selections are Sam Rufo, president of NxtConcepts; Gregg Blanchard, the force behind and communications director for Ryan Solutions; Mike Grasso, a Transworld Snowboarding contributor; and SAM’s own Jennifer Rowan and Rick Kahl.

Best Social Media Contest: Liberty Mountain

"This area had one of the more thought-out and engaging contests this past winter. Although it was focused on Instagram #winteratliberty, they promoted it across their other networks, website and even created a video on YouTube. Sometimes it’s the simple things that can lead to a successful social campaign.

Here’s some of the things they did right:
• used images in Instagram to highlight how to enter (it is a photo sharing platform, after all)
• changed the Instagram description to highlight the contest
• promoted on all their social networks (Facebook, Twitter, YouTube)
• regularly announced and highlighted winners, which not only kept the winners happy, but helped build viral sharing and engagement

Liberty Mountain Resort is nestled in Carroll Valley, Pennsylvania near the scenic Catoctin Mountains, just 8 miles southwest of historic Gettysburg. The resort offers over 100 acres of skiing,snowboarding and snow tubing trails.
The resort is owned by Snow Time, Inc. which also owns two other area winter sport resorts, Whitetail Ski Resort and Ski Roundtop.

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