Wednesday, June 4, 2014

SAM Announces Best/Worst Ski Area Marketing Programs for 2013/14 (1-2)

Most Consistent High-Level Marketing: Aspen-Snowmass:

"When it comes to a resort that was the model of consistent, high-level marketing, I think it’s hard to not think of Aspen/Snowmass. Rather than one or two flashy campaigns, the marketing team consistently churned out winner after winner. Starting with an upgrade to the Mountain Collective that aligned even more of the biggest resort brands under one pass, Aspen/Snowmass followed up with a beautifully crafted series of video narratives entitled, 'Our Story'.
What makes Aspen/Snowmass special? A mixture of our people, the four mountains and a hard-to-duplicate spirit that anything is possible.
These are the six stories:

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