Friday, June 13, 2014

SAM Announces Best/Worst Ski Area Marketing Programs for 2013/14 (9)

The current issue of Ski Area Management (SAM) Magazine take a look at the good, the bad and the ugly in marketing efforts by mountain resorts (we will take a look at the best ones, if you want to know about the worse examples read the complete article in SAM).
Contributors to this year’s selections are Sam Rufo, president of NxtConcepts; Gregg Blanchard, the force behind and communications director for Ryan Solutions; Mike Grasso, a Transworld Snowboarding contributor; and SAM’s own Jennifer Rowan and Rick Kahl.

Best Immediate Customer Service: Aspen/Snowmass, Colorado

"Aspen/Snowmass has taken the next step in customer service by offering a “live chat.” This used to be something only tech support sites did. Today, all businesses interested in selling to the under 30 crowd should add it to their communication arsenal.
The Aspen/Snowmass website offers several options for reaching someone at the resort, from the traditional phone call or e-mail to the cutting edge of Twitter and even a popup live chat box on the website. Need to ask a question, but don’t feel like picking up a phone (it’s a Millennial thing)? With one click of a button you can do an online chat

Aspen Skiing Company (ASC) operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass.

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