Thursday, April 24, 2014

Fourth edition of World Snow Day Date Confirmed

The fourth edition of World Snow Day is now officially confirmed for 18th January 2015.

Below is a summary of the key dates for Organisers:
  • 1st July 2014: Registration for Event Organisers opens
  • 15th December 2014: Registration for Organisers closes
  • 18th January 2015: Fourth edition of World Snow Day
  • 19th January 2015: World Snow Day Report System opens
  • 20th February 2015: World Snow Day Report System closes
The third edition of World Snow Day held on 19th January 2014 grew to include 610 events in 35 countries and also saw an increase in the number of individual participants to go over the half-million mark. Building on the success of the first three years many new Organisers joined in the effort to bring children to the snow and into snow sports.
World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously.
The concept for World Snow Day was developed by FIS in consultation with other organizations involved in snow sports, such as the National Ski Associations, their ski clubs and event organizers, ski schools, ski industry, tourism organizations, mountain lift associations and many more, in order to tackle the general decline in youth participation in snow sports. The World Snow Day aims to support and encourage involvement from children and families alike with the goal of creating a new channel to reach the younger target groups and to bring newcomers to snow whilst offering something special to those who already participate.
This event shares the common mission with the IOC’s Sport for All Commission to promote sport and physical activity to people of all ages and abilities across the world. The initiative, including World Snow Day, has featured as a case study in the IOC’s first Sport for All guide - Get Moving! - which combines practical guidance and inspirational cases aimed at assisting and motivating participants in the development of new programmes.

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