Saturday, January 18, 2014

World Snow Day: Free Skiing For Children in Zermatt

On 19 January 2014, the Zermatt-Matterhorn destination will give children a wonderful skiing experience in the snow. On the third World Snow Day, children between the ages of 4 and 14 are invited to enjoy a day of free skiing in the Matterhorn ski paradise.
Zermatt offers not only skeeing for free for chlindren on the 19th January 2014. Papagallo & Collo go with the children during their entertainment show on a discovery trip.
However, it is not only on World Snow Day that the Zermatt-Matterhorn destination assists children and their families. In Zermatt, skiing is free for children till the age of 9 throughout the winter and teenagers till 16 can zoom down the pistes for free every Saturday. The Zermatt skiing area boasts four Slow Slopes and has several Children and beginner zones. On top of this, the destination was awarded the "Families welcome" seal of quality by the Swiss Tourism Federation in January 2013.
The train journey to Zermatt and back is free within the Matterhorn Gotthard Bahn network.
Service providers at the Zermatt-Matterhorn destination have prepared an attractive programme under the motto "Bring Children to the Snow". The little guests will be divided into skiing, snowboarding and tobogganing groups. Ski passes, ski instructors and supervisors will be provided free of charge. In the afternoon, a kids’ party with catering and entertainment programme will be organised on the skating rink. Kids entertainment will be provided by Dan Daniell singing the Wolli song and by the kids show "Papagallo und Gollo".
Wolli is The Zermatt – Matterhorn destination mascot. Wolli is a young, adventurous black-nosed sheep. The idea and the character are rooted in the culture of the shepherds of Zermatt. Dan Daniell - entertainer, singer, chef and owner of a restaurant - wrote a children's book called "Wolli on the Matterhorn" with charming drawings created by the illustrator Martina Friedli. The figure can be seen everywhere where companies in the destination offer high quality products and services to families with children. Wolli helps them to find their way around.

World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously.

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