Thursday, January 31, 2013

PyeongChang 2018 Signs Marketing Plan Agreement with the IOC

The PyeongChang Organizing Committee for the 2018 Olympic Winter Games (hereinafter POCOG) and the International Olympic Committee (IOC) has signed the Marketing Plan Agreement (MPA), marking the start of POCOG’s Marketing Programme in Korea.
At a symbolic ceremony held in downtown Seoul on Wednesday, January 30, 2013, POCOG President Jin-sun Kim and IOC President Jacques Rogge signed the agreement to this end.
With the signing of the MPA, POCOG is entrusted with the responsibility of activating Olympic marketing rights in the coming years, and the MPA also embodies close cooperation among the IOC, POCOG and marketing partners.
POCOG expects to garner about 1.1 trillion won from the Marketing Programme, most of which will likely come from domestic sponsorship sales, licensing and ticketing. This will allow the marketing partners exclusive access to the use of POCOG’s intellectual property, such as the Games Emblem and other Olympic symbols.
During the ceremony, President Kim reiterated the importance of the MPA signing in terms of generating revenue for POCOG to prepare and operate a successful 2018 Games. He also urged active participation by local businesses in the sponsorship programme.
Meanwhile, IOC President Jacques Rogge, in his speech, noted that the private sector clearly plays a crucial role in delivering the Games, and that the IOC will provide support and guidance whenever needed along the way.
POCOG will soon organize a sponsorship salesinformation seminar to introduce its Sponsorship Marketing Programme to prospective Korean companies.

The 23rd Olympic Winter Games will be held on 9-25 February 2018, and the 12th Paralympic Winter Games will be staged on 9-18 March 2018.

Salomon Freeski TV: Whistler Pillows

Salomon Freeski TV: Mark Abma and Mike Douglas show why Whistler is one of the best places in the world to live if you are a freeskier. As the first of two Whistler shows this season this episode looks at the deeper and darker side of the Whistler experience.


Tuesday, January 29, 2013

Salomon Freeski TV: Seven Sunny Days. Helmet Cam Edit

Salomon Freeski TV: This little ski video is Mike Douglas's original edit from MSPs "Seven Sunny Days" It's Mikeys point of view helmet cam style from last season. Good skiing, cliffs, powder, tricks. This ski video has it all.


Monday, January 28, 2013

Salomon Freeski TV: Dueling Helmetcams

Salomon Freeski TV: Cody Townsend and Chris Rubens meet up in the BC interior to spend a week chasing each other through the powder-filled gulches of Revelstoke. This episode is filmed entirely from the perspective of two helmet cams.


Sunday, January 27, 2013

Salomon Freeski TV: China

Salomon Freeski TV: Best video ski performance by a male award winner, Mark Abma, takes us on a behind the scenes of a ski trip to China. An exotic skiing trip while filming their video parts during the 2007 ski season.


Saturday, January 26, 2013

Tabke and Hargin Win Skiing, Charlet and Dewey Win Snowboarding at Chamonix

The third stop of the Swatch Freeride World Tour by The North Face 2013 (FWT) concluded today. Mont Blanc created a dramatic background to the competition at La Flégère ski area on the Aiguille Pourrie face. Riders were treated to perfect weather with a cloudless sky. As this stop marks the halfway point of the 2013 Freeride World Tour season the pressure was on for riders to perform their best in pursuit of the first ever true world champion title.
The men’s snowboard competition kicked off the day with Chamonix, France local Jonathan Charlet taking the win with a score of 90.33. Charlet had a fluid run starting with two nice features at the top and concluding with a gigantic air at the bottom of the venue. He added a final element of style to the end of his run with a 360 rotation. "I am very happy with my run. I felt a lot of pressure this morning competing at home with all my friends and family coming to see me. I competed here three years ago and rode a similar line. I stomped my airs and felt my run was fluid. Even more importantly, I had a lot of run riding", said Charlet at the bottom of his run.
Following Charlet on the snowboard podium, Ralph Backstrom from Squaw Valley, USA, had a very solid run creatively linking a series of features together. Backstrom earned a score of 88.00 and is currently leading the men’s snowboard division. Rounding out the men’s podium with a score of 76.33 from Mount Baker, USA, Sammy Luebke impressed the judges with his speed as he jetted down the looker’s right side of the competition venue.
Topping the men’s skiing field with a dynamite run was Drew Tabke of Crystal Mountain, Washington, USA with a score of 91.67. Tabke charged out of the starting gate and straight down the fall line. He maintained incredible speed as he launched off a huge cliff at the end of the technical section of the venue. Tabke sealed his win with a huge crowd-pleasing 360 rotation at the end of his run. Tabke also took the title at the Revelstoke competition earlier this season and is the current leader of the men’s division. "It is a huge honor for me to win this stop in Chamonix as this is such a special part of the Freeride World Tour and a lovely place to be. I'm so lucky to win because the level of the skiers this winter is outstanding", noted Tabke.
Fabio Studer of Silvretta Montafon, Austria earned second place in the men’s ski competition with much finesse and a score of 87.00. Studer started his run with a 360 off a feature near the top and then managed a left-side 720 in a very technical section of the venue. Third place in the men’s ski competition went to Willie Lindberg of Riksgransen, Sweden with a score of 84.33. Lindberg skied very fast down looker’s left starting with a huge huck right out of the start and cleanly linking two airs.
After a few weeks off, the women were well rested and ready to for the day’s competition. The 2012 Overall Freeride World Tour Women’s Ski Champion Christine Hargin of Ramundberget, Sweden has managed back-to-back wins after taking another win today. Hargin already holds the Revelstoke title as well. She skied a very fast run with a nice air at the top. She consistently demonstrated her athleticism and power throughout her run as she cruised down the looker’s left side of the venue. "I'm very happy with my run and the first place on the podium! I was riding exactly the line I wanted. The competitive level amongst the girls is very high and I have to try hard to win. I'm looking forward for Kirkwood", exclaimed Hargin.
Hargin is joined on the women’s podium by Nadine Wallner of Arlberg Austria who scored 72.33 and Pia Nic Gundersen of Anstadblaheia, Norway with a score of 70.67.
Laura Dewey had a string of bad travel luck upon arriving in Chamonix less than 24-hours before the competition due to a delayed flight. Nonetheless, she managed to take the women’s snowboard title even though she was riding on borrowed gear due to lost luggage. Dewey had a very solid and clean run, which linked many features together throughout the venue. Her run earned a winning score of 70.00. "It is unbelievably awesome to have won today’s competition and I am so happy to be here in Chamonix. Although I have only been here a short while I am having such a fantastic time here and look forward to enjoying these prolific mountains", commented Laura Dewey upon completing her run.
Margot Rozies of Pyrenees, France scored 69.00 for a second place finish. And finally, Aline Bock from Germany, executed a smooth run which was rewarded with a 57.33 score for the third place finish.
"This has been a fantastic day in Chamonix-Mont-Blanc with progressive riding down the north face of Aiguille Pourrie", said Freeride World Tour General Manager Nicolas Hale-Woods. "The weather was perfect and we have seen amazing riding today both with the pros and also with the juniors who competed on another venue at the same time for the first stop of the Freeride Juniors by Dakine. Freeriding was at its best today and Chamonix-Mont-Blanc demonstrated why it is the Mecca of the sport".
The Swatch Freeride World Tour 2013 By The North Face continues its competition schedule in Kirkwood, California, USA on February 27th

Wednesday, January 23, 2013

Markus Eder Winning Line at the Swatch Freeride World Tour Courmayeur 2013



At the second stop of the 2013 Swatch Freeride World Tour by The North Face (FWT), the international field of elite athletes threw down a spectacular show combining big mountain charging with impressive tricks on the “Tête d’Arp”, never ridden in competition before.
Italy’s Markus Eder clinched the skiers’ win with a score of 89,67 points, executing the most playful run of the day. As a late start number Eder chose a unique line entry, skiing down the ridge before hitting the steep face in controlled high-speed big mountain style. He then impressed the judges with an arsenal of tricks on the second half of the venue, pulling off a backflip, a huge left side 360 and even riding switch (backwards). On his first year on the tour, young Eder was definitely the biggest crowd pleaser of the day on home turf. "I’m stoked with my line. I didn’t expect to win as I did a little mistake on my backflip. I hoped to be on the podium but to win is really fantastic".

Skier Markus Eder and Snowboarder Aurélien Routens Took Victory at Coumayeur

With the south side of Mont Blanc as the perfect backdrop, a bluebird day with fresh powder greeted the strong line up of 33 skiers and 15 snowboarders at the men’s only competition. The athletes enjoyed the great conditions and showed their top skills on the 600-metre north face of Tête d’Arp. Excitement filled the air as no one had ridden the face in competition before. Riders described the top section as steep, 45 degrees big mountain style, and the lower part giving various options for more playful riding and multiple airs. Any style of riding could take victory at this interesting venue.
Italy’s Markus Eder clinched the skiers’ win with a score of 89,67 points, executing the most playful run of the day. As a late start number Eder chose a unique line entry, skiing down the ridge before hitting the steep face in controlled high-speed big mountain style. He then impressed the judges with an arsenal of tricks on the second half of the venue, pulling off a backflip, a huge left side 360 and even riding switch (backwards). On his first year on the tour, young Eder was definitely the biggest crowd pleaser of the day on home turf. "I’m stoked with my line. I didn’t expect to win as I did a little mistake on my backflip. I hoped to be on the podium but to win is really fantastic".
Swiss Jérémie Heitz managed to repeat his performance in Revelstoke, Canada and claim the second podium spot with a hard charging big mountain line, giving him the score of 86,0 points. Heitz probably had the fastest run of the day. Third place finisher and reigning world champion Reine Barkered of Sweden, also skied full throttle, typical Reine style, mixing big air and fast riding, scoring 81,0 points.
Aurélien Routens of France was rewarded his first ever FWT win in the snowboard competition. Routens scored 83,67 points on a high speed run, with clean riding and solid airs at the exposed top steep section and finishing off with an impressive straight line. "It’s very emotional for me to win here. It’s the first time I take the first step of the podium at a FWT stop. I was just riding as I am used to ride in my hometown La Grave. It’s a nice surprise and I am super happy".
John Rodosky, USA, took a well deserved second, scoring 78,67 points, riding creatively and bringing numerous solid freestyle tricks into the backcountry. Swiss Emilien Badoux chose a good line all the way through and hitting a nice backside 360 in the midsection, earning the third podium spot with a score of 76,0 points.
Nicolas Hale-Woods, FWT General Manager Europe said: "For a third consecutive year we have had perfect conditions and an amazing playground here in Courmayeur on the south side of Mont Blanc. The upcoming weekend the athletes will cross the tunnel and take on the north side of Mont Blanc in Chamonix".
After two out of six events, Jérémie Heitz is leading Men’s Ski overall with two second podium spots. Today’s winner Aurélien Routens is leading Men’s Snowboard with the win and a third place in Revelstoke, Canada.

The women will join the men for the third event in Chamonix-Mont-Blanc on January 26th.
The Swatch Freeride World Tour by The North Face 2013 then continues its competition schedule with Kirkwood, California, USA on February 27th (Men's and Women's Ski and Snowboard), Fieberbrunn PillerseeTal, Austria on March 9th (Men's and Women's Ski and Snowboard), and concludes in Verbier, Switzerland on March 23rd (Men's and Women's Ski and Snowboard).

Tuesday, January 22, 2013

Ischgl Closes Winter Season with Deep Purple

For a number of years now, major world stars of the music scene have been opening and closing skiing season in Ischgl. This year, the alpine lifestyle metropolis goes one step further and brings a true legend to the Silvretta Arena. Deep Purple will make things rock on 30 April 2013 on the world famous open-air stage in the heart of the ski area. Corn snow, 238 kilometres of slopes and hard rock anthems at more than 2,300 meters above sea level? It doesn't get any more legendary than that. In 1972, the British rock band wrote music history with "Smoke On The Water" from the album "Machinehead". At the season finale in Ischgl, everyone can share in this. At 13:00 on the Idalp, exchange your ski poles with an air guitar when guitarist Steve Morse launches into the legendary chords in front of an impressive alpine backdrop and Rod Evans belts out the lyrics to the most famous rock song ever written. The only remaining member of the original line-up may be drummer Ian Paice, but after 18 studio albums the sound is still just as good. Those who want to know what rock legends sound like live in the Alps will have a unique opportunity in Ischgl as admission to the open-air concert is free for holders of a valid ski pass.
As usual, those in charge in the alpine lifestyle metropolis have insisted on combining optimal winter sports conditions with world-class entertainment this year again.
Deep Purple follows in the footsteps of a galaxy of superstars who have entertained skiers and boarders in the Austrian resort's traditional Top of the Mountain gig. Long time ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna, Elton John again, Gabriella Cilmi, Leona Lewis, Kylie Minogue, Katy Perry, Alicia Keys, Gossip, The Killers,Roxette, Mariah Carey and The Scorpions.
For more than 40 years now, the British rockband has been breathing new life into hard rock with their unique style. The electronic organ is an integral element of their songs. Convergences between rock, classic music and blues are a distinct feature of their music, setting them apart from classic hard rock bands such as Black Sabbath or Led Zeppelin. Their rock anthems range from "Smoke On the Water" and "Fireball" to "Strange Kind of a Woman" and the classic ballad "Child in Time".

Thanks to the high-altitude location between 1,400 and 2,900 metres, good skiing conditions in Ischgl are ensured until the beginning of May. Especially in spring, the area is very popular with skiing and snowboarding fans for enjoying sunshine skiing. No wonder, as the Playstation Vita Ischgl Snowpark, freeride options and first-class events make Ischgl a varied and eventful winter sports resort well beyond its borders: 238 kilometres of slopes all the way to Swiss Samnaun and state-of-the-art facilities are par for the course in Ischgl.

Sunday, January 20, 2013

Whistler Blackcomb Announces Major Lift Expansion

Whistler Blackcomb has unveiled capital plans for a major lift expansion. Whistler Mountain’s Harmony high-speed, quad chairlift will be replaced with a new Doppelmayr high-speed, detachable, six-pack chairlift capable of transporting six people on each chair. Blackcomb Mountain will see a lift enhancement with a high-speed quad chairlift going into a new area in the Crystal Zone, currently accessed by a fixed-grip triple chair.
"This lift expansion clearly demonstrates our commitment to continuously enhance the skiing and riding experience on both mountains", says Dave Brownlie, President and Chief Executive Officer, Whistler Blackcomb. "Each zone the new lifts will service is unique and much-loved by Whistler locals and destination guests alike. The capital we are investing to enhance our already amazing experiences will make Whistler Blackcomb even better".
The new high-speed quad chairlift in the Crystal Zone will be 1,708 metres (5,604ft) in length, with a vertical rise of 535 metres (1,755ft). Skier carrying capacity will increase by 65 per cent over the current lift to 2,400 skiers per hour. The new quad will deliver skiers and riders to the same location as the current triple chair next to the Crystal Hut. However, the aspect of the new lift line is dramatically different, and will originate 158 metres (518ft) lower than the old Crystal lift. The bottom elevation will be 1,292 metres (4,239ft) and the top elevation of the lift will be 1,827 metres (5,994ft).
This bottom terminal location along the Blackcomb Glacier Road ski-out eliminates the need to utilize the Excelerator Chair to access many Crystal Zone trails including Ridge Runner, Rock ‘N’ Roll, and gladed trails like Outer Limits. It will be even quicker to return to the Glacier Express chair to access Horstman Glacier, Blackcomb Glacier and Spanky’s. The increased length of the chair’s line will give skiers and riders the opportunity to lap the entire Crystal Zone – from undulating cruisers to gladed zones riddled with natural terrain features and snow-caked trees straight out of a Dr. Seuss book. The name of this exciting new quad chairlift will be determined through a competition to be announced by Whistler Blackcomb later this winter.
The Harmony Six high-speed chairlift will replace one of Whistler Blackcomb’s most popular lifts and will dramatically improve the uphill capacity by 50 per cent; going from 2,400 skiers per hour to 3,600. The Harmony Six will service terrain spanning from the edge of the Symphony Amphitheatre all the way over to Glacier Bowl, adjacent to the Peak Express. This area, known as the Harmony Zone, makes up over 485 hectares (1,200 acres) of Whistler Blackcomb’s 3,306 hectares (8,171 acres) of total terrain. With a wide variety of beginner to expert terrain options, the Harmony Six will ensure skiers and riders are able to spend more time on the mountain exploring the spectacular, powder-covered alpine that Whistler Blackcomb is celebrated for.
The Harmony Six has the same alignment as the current Harmony quad; spanning 1,729 metres (5,672ft) in length, with a vertical rise of 525 metres (1,722ft). The top elevation of the lift is 2,107 metres (6,912ft); the bottom elevation is 1,582 metres (5,190ft).
Construction on the lifts will begin this spring and will continue through the summer and fall with an expected opening at the beginning of the 2013.2014 winter season.

Saturday, January 19, 2013

Colorado Skier Visits Show Slow Start to 2012/13 Ski Season

Colorado Ski Country USA (CSCUSA) reported today that total skier visits at its 21 member resorts decreased 11.5 percent during the first period of the 2012/13 ski season, defined as opening day through December 31, 2012, compared to the same period last year.
Several factors contributed to the first period totals, most notably the variable snow conditions and a few late openings. "First period is largely fueled by in-state visitors, and an unseasonably warm October and November kept many Coloradans from tallying lots of ski days", said Melanie Mills, president and CEO of CSCUSA. "Snow did not arrive in earnest until mid-December, but when it came, it was in time for in-state and out-of-state guests to enjoy wonderful wintery holidays at resorts".
Ski areas saw a strong holiday period with conditions more in line with an average year. Resorts started the New Year reaping benefits of the December storms, which adds to the energy and excitement of skiers in Colorado and bodes well for the rest of the season. "There is some real buoyancy in the indicators for the months ahead: February and March hotel bookings are pacing ahead of last year by 3.5% and 8.6% respectively, according to MTRiP; Carnival and Easter are well-timed for ski visitation this year and Colorado’s traditional snowier months lie ahead", continued Mills.
Colorado has one of the longest ski seasons that often stretches late into spring. "We’re optimistic that some of the best skiing of the season is still ahead of us", commented Mills. "We are encouraged by early January numbers and spring bookings, and our resorts are looking forward to an exciting and busy rest of the season".
Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.

Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 21 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry.

II World Snow Day

The 2nd edition of FIS World Snow Day, the largest winter event in the world, set to be held tomorrow Sunday 20th January 2013, aims to bring children aged between four and fourteen - together with their families - to the slopes, trails and tracks, in a fun-filled day of events, activities and competitions on snow.
World Snow Day falls under FIS's ‘Bring Children to the Snow’ campaign. Since its creation in 2007, this campaign celebrates winter sports as a fun, healthy and social recreational activity for children. World Snow Day 2013 will again take place on a global scale, celebrating snow sports as part of a healthy lifestyle, and fostering global awareness of the importance of nurturing the natural environment. FIS President Gian Franco Kasper said: "The first edition of World Snow Day was a great success and we now continue to build on this momentum. Through FIS’s Bring Children to the Snow campaign we seek to communicate that winter sports is something for everyone. We hope that the 2nd FIS World Snow Day will encourage even more youngsters to take to the snow for the first time and help us foster a future generation of snow lovers".
FIS World Snow Day team confirm that 435 organisers in 39 countries will participate in the 2nd edition of World Snow Day!
Since the registration system opened on the 1st July 2012, each month saw an increase in the number of registrations coming in from Organisers, in comparison to the same period the previous year. Bring Children to the Snow Coordinator, Andrew Cholinski remarked: "By the end of October, the number of registrations had tripled compared to the same time last year. The great number of Organisers shows a fantastic commitment to ‘bring children to the snow’ and to have healthy and active children".
Events part of the 2nd World Snow Day on Sunday 20th January 2013 include a "Mountain in the City" in Quebec, Canada where a hill has been constructed in the city and ski and snowboard lessons will be offered for children. The "World Snow Forum" in Siberia will create a snow city with games and activities for all children. In Raponghi, one of the busiest areas of Tokyo, Japan, a huge a freestyle skiing demonstration will take place and a snow play area will be constructed giving children the chance to play in the snow. In Norway, 99 ski resorts will be opening their doors for free skiing and snowboarding throughout the day.
FIS Secretary General Sarah Lewis commented on the success: "We are thrilled to have such a fantastic commitment from so many Organisers. Last year we learnt a lot from the first edition, and as a result the programme has been improved to make registering and staging an event even easier".
World Snow Day has the goal of reaching 500,000 participants this year. The first edition brought over 200,000 people to snow sports with 225 events across 39 countries.
World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously. World Snow Day is not a one-off event but is planned to be staged annually for years to come.

Friday, January 18, 2013

2013 Swatch Freeride World Tour by The North Face. Courmayeur Mont-Blanc

As athletes arrive at Courmayeur for the second stop of the Freeride World Tour 2013 season, the first place they head is the venue. This video shows the First day in Courmayeur with mandatory face check for organization and going around the Italian resort.

 

Teams for Swatch Skiers Cup 2013 Announced!

After two groundbreaking editions of the Swatch Skiers Cup in Valle Nevado, Chile, the event comes to Europe for the first time this February! The riders that will collectively make up Team Europe and Team Americas this year were announced this week. Elite skiers from Big Mountain (freeride) and Slopestyle (freestyle) disciplines have confirmed their attendance for this one-of-a-kind showdown between continents.
Captain Cody Townsend (USA) leads defending champions Team Americas. His team is stacked with new faces such as masterful, multi-talented backcountry riders Rory Bushfield (USA), Charley Ager (USA), and Josh Daiek(USA). On the other side, Kaj Zackrisson (SWE) takes the captain's seat for Team Europe. Zackrisson's team benefits from the experience of returning SWATCH SKIERS CUP riders like Markus Eder (ITA), Paddy Graham (UK), Richard Permin (FRA), and Sverre Liliequist (SWE). Other big names are Nicolas Vuignier (SUI) and Fabio Studer (AUT) who will also attend the event. Each captain knows the other's strengths and weakness well, as both Zackrisson and Townsend ski together on the elite SWATCH Proteam.
Yet despite the intense level of competition, the event ultimately serves to promote camaraderie between riders of different backgrounds. Event co-founder Zackrisson explains: "To see after two editions how stoked and how much fun everyone has during the event is just amazing. Our main goal is to create an event that brings together like-minded people from all over the world and just have a blast laughing and competing in the same time".
Enormous early-season snowfall already blankets the mountains of host resort Zermatt, Switzerland, promising favorable riding conditions when the big show comes to town on February 10-15. Zermatt has over 350km of pistes, 29 4,000m peaks in the immediate vicinity, and the world's most technologically advanced ski center,making it the perfect arena for the sport's best riders to show their abilities.
Seven of eight riders are to be announced immediately, with the captains keeping their eighth and final riders a secret until a later date. With Townsend's and Zackrisson's teams nearly complete, the captains have less than one month to contemplate their winning strategy. The teams are as follows:

Team Americas

Cody Townsend, Captain (USA)
KC Deane (USA)
Rory Bushfield (CAN)
Charley Ager (CAN)
Josh Daiek (USA)
Logan Imlach (USA)
Timy Dutton (USA)
Rider 8 TBC

Team Europe

Kaj Zackrisson, Captain (SWE)
Sverre Liliequist (SWE)
Markus Eder (ITA)
Richard Permin (FRA)
Nicolas Vuignier (CH)
Paddy Graham (UK)
Fabio Studer (AUT)
Rider 8 TBC

Thursday, January 17, 2013

Powdr Corp. Launches New Event/Media Business

Powdr Corp. has created a new business, Powdr Enterprises, to focus on events, sponsorships and media opportunities. The aim is to help leverage the Powdr family of brands, including Powdr Resorts, Woodward Camps and Outside Television. Industry veteran Wade Martin will serve as president of Powdr Enterprises.
"Over the last 20 years we have built a unique and valuable collection of resorts, action sports camps, and a niche television network. The creation of Powdr Enterprises will help us leverage the network we’ve built and strengthen all of our brands into the future", said John Cumming, chief executive officer of Powdr.
"Wade is the perfect person to lead Powdr Enterprises. He has an unparalleled track record of successfully creating and leveraging events, media and sponsorships to turn companies into powerhouse brands", Cumming added.
As president of Powdr Enterprises, Martin will guide and oversee all facets of the business including: sponsorship, media, events, licensing, strategic alliances and business development.
Most recently, Martin was the president and CEO of Alli Sports, a global entertainment business whose properties included the Dew Tour, which Martin founded with NBC in 2005, as well the Red Bull Signature Series, AMA Pro Motocross Championship, and allisports.com.
Before joining NBC, Martin was a senior vice president at Octagon and oversaw the Action Sports Division. He was executive director of the Gravity Games and developed them into a premier action sports property.
Powdr Enterprises will be headquartered in Park City and begin operations in the spring 2013.

Powdr Corporation is one of the largest ski resort operators in North America. Unlike its competitors, Powdr focuses on ski area operations rather than real estate development. It is owned by the Cumming family and headquartered in Park City, Utah. John Cumming, who co-founded the clothing company Mountain Hardwear, is the current CEO. Powdr Corporation owns and operates the mountain resorts of Boreal Mountain Resort and Soda Springs Ski Area in California, Copper Mountain in Colorado, Park City Mountain Resort and Gorgoza Park in Utah, Pico Mountain Resort and Killington Resort in Vermont, Las Vegas Ski & Snowboard Resort in Nevada, and Mt. Bachelor in Oregon.

Wednesday, January 16, 2013

2013 Swatch Freeride World Tour by The North Face. Next Stop: Courmayeur Mont-Blanc



After Revelstoke, The Swatch Freeride World Tour by The North Face 2013 continues its competition schedule in Courmayeur Mont Blanc, Italy on January 19th (Men's Ski and Snowboard), Chamonix-Mont-Blanc, France on January 26th (Men's and Women's Ski and Snowboard), Kirkwood, California, USA on February 27th (Men's and Women's Ski and Snowboard), Fieberbrunn PillerseeTal, Austria on March 9th (Men's and Women's Ski and Snowboard), and concludes in Verbier, Switzerland on March 23rd (Men's and Women's Ski and Snowboard).

Tuesday, January 15, 2013

Best of the 2013 Swatch Freeride World Tour by The North Face at Revelstoke




Best of the 2013 Swatch Freeride World Tour by The North Face at Revelstoke Mountain Resort in British Columbia, Canada.Revelstoke Mountain Resort is a four-season destination resort located in the Columbia Mountains of British Columbia just minutes from the town of Revelstoke. Revelstoke is located 200 kilometers (124 miles) north east of Kelowna and 413 kilometers (257 miles) west of Calgary. RMR is North America’s most significant resort development in over a quarter century.

Sochi 2014 Unveils Torch and Uniform of the Olympic Torch Relay

The Sochi 2014 Organizing Committee together with the Presenting Partners for the Sochi 2014 Olympic Torch Relay - the Coca-Cola Company, Ingosstrakh Insurance Company and JSC Russian Railways Company have unveiled one of the main features of the Relay for the 2014 Games: the torch that will carry the Olympic flame.
The torch for Sochi 2014 was developed by a team of famous Russian designers and engineers. At the presentation ceremony in Moscow, the Sochi 2014 Organizing Committee also unveiled the official uniform for the Olympic torchbearers who will take part in the Sochi 2014 Relays. The uniform was designed by BOSCO company, the General Partner of the Sochi 2014 Olympic and Paralympic Winter Games.
The Olympic torch was presented by the Sochi 2014 Ambassadors Tatiana Navka, and Ilya Averbukh.
The torch is one of the key symbols of the Games and often captures the imagination of the world. With its bright, eye-catching design, the Sochi 2014 torch is intended to reflect Russian hospitality, and the joyful and inspirational atmosphere which is an integral part of the Olympic Torch Relays.
The Olympic torch is red, the traditional color of Russian sport.
The concept behind the torch for the 2014 Games is based on the contrasts of Russia. It combines motifs fr om Russian folklore with ideas of innovation and technological breakthroughs. Its form reminds of the feather of the magic bird, which is said to bring good fortune and happiness. Its pattern is something that all Russians have been familiar with since childhood, when they first hear the fairy-tales and legends about the Firebird, or the Phoenix which rose fr om the ashes.
The torch design was developed by a Russian creative team, led by Vladimir Pirozhkov and Andrei Vodyanik.
The designers paid particular attention to the torch's construction and its flame-lighting system. The construction of the torch ensures that the flame burns reliably in difficult conditions, such as strong winds, heavy frosts or any surprises that a Russian winter can throw up.
The body of the torch is made of aluminum. The color is light-silver "chrome", and the finish - low-dispersion matte. The upper part contains the emblem of the Games and is created using an encrustation method. The torch's handle and central decorative stand are cast using a high-density, highly transparent polymer. The details on the inside of the torch are covered in ultra-glossy dyes with a transparent surface featuring deep red color.
The torch weighs nearly 1.8 kg, is 0.95 m tall, 0.145 m wide (at its widest part), and 54 mm deep. Its weight and center of gravity were carefully calculated so as to make the torch as comfortable as possible to carry whilst running.
The torch and its component parts have been put through numerous tests, and have been tested in the harshest of conditions.
14,000 Olympic torches will be produced.
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko remarked: "The torch is a key symbol of the Relay. The Sochi 2014 torch combines traditional Russian motifs with the very latest technical know-how in the field of design. The elegant, extraordinary and radiant Sochi 2014 torch represents Russia's beauty and its multifaceted nature".
Sochi was elected as the host city for the XXII Olympic Winter Games at the 119th IOC Session in Guatemala City on 4 July 2007. The Sochi 2014 Games will play host to the seven Olympic Winter sports (Skiing, Skating, Luge, Biathlon, Ice Hockey, Curling, and Bobsleigh) currently on the Olympic programme and will run from 7 to 23 February 2014.

Monday, January 14, 2013

Drew Tabke Winning Line at the Swatch Freeride World Tour Revelstoke 2013




Revelstoke has been an amazing host to the Swatch Freeride World Tour by The North Face 2013. In an incredibly competitive Men's ski competition, Drew Tabke of Crystal Mountain, Washington won with a solid run: "Mac Daddy is one of the most beautiful mountain we get to ski on the tour and the snow in British Columbia is amazing", exclaimed an elated Tabke. "Some challenging conditions existed on the venue due to slides, but my line had great snow. The choice of the line was pretty strategic for me here. I wanted to avoid tracked out terrain and therefore went for a pretty original line. I think I am the first one to ever attempt this line on this mountain, sticking it from top to bottom". He further noted his season goal is to win the overall 2013 Freeride World Tour title. "The title means more than ever before, but mostly, I want to have fun skiing with all of these incredible athletes from around the world".

Sunday, January 13, 2013

Freeride World Tour: Drew Tabke Took Victory in Revelstoke

The first stop of the Swatch Freeride World Tour by The North Face 2013 (FWT) concluded yesterday. Revelstoke Mountain Resort’s Mac Daddy face burst through a sea of clouds and was illuminated by crystal clear skies.
The picturesque day started with men’s snowboarding on the pristine, snow covered venue. Ralph Backstrom of Squaw Valley, CA, USA defended his 2012 Revelstoke title "I was a little nervous we wouldn’t have good light conditions after the past few days but was so excited to have bluebird skies", explained Ralph Backstrom. "The super steep pitch of Mac Daddy makes it difficult not to go over the handle bars when landing jumps. I really like the big features that exist on this terrain". As the Freeride World Tour season continues, Backstrom is looking forward to competing in the coming events.
Continuing on the men’s snowboard podium was Ludovic Guillot-Diat of Villard-de-Lans, France taking second place with a very fast and fluid run. Also representing France was third place finisher Aurelien Routens from La Grave who aggressively charged down the fall line.
Topping the field for men’s ski competitors with an outstanding performance throughout the whole venue was Drew Tabke of Crystal Mountain, Washington,. This event was the first time Tabke has found himself placed on the top of the podium with a second and third place finish here in the past. "Mac Daddy is one of the most beautiful mountain we get to ski on the tour and the snow in British Columbia is amazing", exclaimed an elated Tabke. "Some challenging conditions existed on the venue due to slides, but my line had great snow. The choice of the line was pretty strategic for me here. I wanted to avoid tracked out terrain and therefore went for a pretty original line. I think I am the first one to ever attempt this line on this mountain, sticking it from top to bottom". He further noted his season goal is to win the overall 2013 Freeride World Tour title. "The title means more than ever before, but mostly, I want to have fun skiing with all of these incredible athletes from around the world".
Rounding out the men’s podium in second place was Jeremie Heitz of Les Manecottes, Switzerland. Jeremy was one of the few skiers to successfully ski the fall-line high-speed double from the start confidently through exposure. Finishing out the top three male skiers, Julien Lopez of France who strongly skied the riders right-hand side portion of the Mac Daddy face which consisted of multiple pillow drops and cliffs which rewarded him a good score.
In the afternoon, it was time for the women to put on the show. Shannan Yates of Snowbird Ski Resort, Utah USA took the ladies snowboard podium with her smooth style and confident big mountain riding. "This is the steepest venue the female snowboarders have yet to face", said Yates. "The top of the run was variable and icy making it hard to go fast, but I managed to ride my line and land both airs".
Margot Rozies of Pyrenees, France managed to grab the second spot andElodie Mouthon also from France joined the podium in third.
Female skiers were faced with the most difficult conditions of the day created by slough movement and tracked out terrain from all the previous competitors. The 2012 Overall Freeride World Tour Women’s Ski Champion, Christine Hargin of Sweden once again placed herself on top of the podium with a well balanced polished run throughout the face.
Nadine Wallner of Arlberg, AUT took the second place. And finally, the effervescent Australian Natalie Segal, executed a smooth double pillow drop which was rewarded third place finish.
"It is difficult to describe what a momentous accomplishment today’s event was for the riders and sport of freeriding", said FWT Americas Event Director Bryan Barlow. "Today officially marked the unification of the Freeride World Tour. We have set the bar very high here at Revelstoke and I look forward to watching the season unfold. See you in Courmayeur, Italy, next weekend !".

The Swatch Freeride World Tour by The North Face 2013 continues its competition schedule in Courmayeur Mont Blanc, Italy on January 19th (Men's Ski and Snowboard), Chamonix-Mont-Blanc, France on January 26th (Men's and Women's Ski and Snowboard), Kirkwood, California, USA on February 27th (Men's and Women's Ski and Snowboard), Fieberbrunn PillerseeTal, Austria on March 9th (Men's and Women's Ski and Snowboard), and concludes in Verbier, Switzerland on March 23rd (Men's and Women's Ski and Snowboard).

Revelstoke Mountain Resort is a four-season destination resort located in the Columbia Mountains of British Columbia just minutes from the town of Revelstoke. Revelstoke is located 200 kilometers (124 miles) north east of Kelowna and 413 kilometers (257 miles) west of Calgary. RMR is North America’s most significant resort development in over a quarter century.


Saturday, January 12, 2013

Snow Science: Can You Trust Long-Range Forecasts

It's fifteen days until your big ski vacation and the long-range forecast is calling for sun and not the powder you've been dreaming about. Should you be worried? Hardly. Meterologist Joel Gratz explains why.



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.

Snow Science: Tracking Snow With Radar

Radar has many uses: tracking airplanes, making sure you don't go too fast behind the wheel and most importantly to skiers and riders—finding snow. Spread out across the country, radar is a key component for tracking storms and enabling you to find fresh tracks. The only problem? They're reomote—the one in the video below was only accessible via a 15-mile snowmobile ride—and their beams can't go through mountains. But that's okay, because as Meterologist Joel Gratz explains, without radar... finding snow would be a bit tougher.



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.

Friday, January 11, 2013

Snow Science: Measuring Snowpack and SNOTEL

It's not uncommon during the course of a winter to hear meteorologists talk about the snowpack being 115 percent above normal. But what does that number actually mean and why is it important?



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.

Snow Science: How Mountains Make Snow

It's bound to happen at some point this season. After a long day of skiing 6 inches of powder at your favorite resort, a friend calls from a resort fairly close by and brags about their epic powder day. You're tempted to call them out on it, but could he be telling the truth?



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.

Thursday, January 10, 2013

Snow Science: Finding Perfect Powder

Ask any powder-loving skier what their favorite type of powder to ski is and their answer usually includes 'deep and light.' The feeling of floating through a bed of snow while almost choking to death is pure bliss.
But is there a way to know if the powder you're getting ready to ski is going to be the epic powder you're hoping for? The answer we found was complicated. But there was a constant. We found that the amount of snow wasn't the determining factor, but rather, how light it was. And then we realized the perfect powder day could actually be measured.



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.


Snow Science: How Steep is Steep?

Ever wonder how steep the slope is you're skiing or riding? There's a good chance it's not even close to how steep you think it is. Meteorologist Joel Gratz breaks down why we constantly over estimate the steepness of a slope and why slopes between 30 and 45 degrees are prime to slide.



Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.

Wednesday, January 9, 2013

The Wonder Reels: Episode 6 - Size Matters

There are those who will argue that bigger isn't always better. Most of them haven't experienced all of 8171 acres, 5280 vertical feet, and 200 marked trails, that is Whistler Blackcomb's in-bounds terrain. Whistler Blackcomb can proudly boast it is North America’s largest ski area.



Whistler Blackcomb has been named the No. 1 overall ski resort in North America by the readers of SKI Magazine. The 26th annual readers' poll ranks the top 60 North America ski resorts in SKI Magazine's Resort Guide, hitting newsstands on October 16. The survey of 20,000 SKI readers is the longest running and most comprehensive survey of its kind in the winter sports industry.
Along with being named the nº. 1 overall resort, Whistler Blackcomb ranked highly in many other individual categories, including: nº 1 overall in Terrain Variety, nº 2 overall in Service, Lodging, Apreski, Off Hill Activities, and Digital Presence.
Whistler Blackcomb also placed in the top five resorts for Challenge of Terrain, Lifts, On-Mountain Food, Dining, Scenery, Terrain Parks, and Overall Guest Satisfaction.

Wednesday, January 2, 2013

Shapes in White. Snow Sculpture Competition in Ischgl

From 7 to 11 January 2013, 10 pairs of artists will be moving the Volkswagen studio to Ischgl. During the 20th snow sculpture competition "Forms in White", the snow artists will create some unit pieces at the heart of the ski resort, which will be left to melt away here. Whether the Beetle or the new Golf: in Ischgl, winter sports fans can explore a snow-white cross-section of Volkswagen history here.
While Volkswagen produces vehicles on its conveyor belt in Wolfsburg, unique new items will be created in Ischgl. At the heart of the ski resort, ten pairs of artists from across Europe will create oversized Volkswagen snow sculptures as part of the 20th snow sculpture competition "Forms in White". Everything will revolve around Volkswagen in white from 7 to 11 January 2013 in this Alpine lifestyle metropolis. As the internationally renowned snow artists carve and chisel the metre high snow sculptures for 5 days in a row, the Volkswagen family and its history will begin to take shape. Beneath the watchful and curios eyes of the jury and the skiers and snowboarders, the Silvretta Arena will be transformed into a powerful open-air gallery in just a few days. Thanks to the guaranteed snowfall, winter sports fans can admire these unique sculptures on the pistes at close hand until May 2013. After this time, the spring sunshine will arrive and melt them away.

Red hot Volkswagen from ice-cold snow
Before the Volkswagen generation made from tonnes of cold snow introduces itself, professional sculptors from across the world will send their designs to the Ischgl jury. The jury will then invite the 10 best entries to the final and to implement their creations. Unique BW sculptures will then be created from the snow over 5 days, based on the submitted sketches, and will remain at the heart of the Silvretta mountains until spring. And best of all: passionate car drivers and snow enthusiasts can follow the ‘production’ live in Ischgl and watch the artists at work as they bring their unique sculptures to life. The award ceremony for the impressive Volkswagen sculptures will take place on 11 January 2013.

Snowmaking. How does it work?


Learn a little bit more about how snowmaking works and why it is an essential element for ski resorts.

Mountain News Corporation, which includes Skiinfo and OnTheSnow, is the global leading snow media company with over 23 million unique users per ski season on web and mobile. The combined companies operates in 14 languages and 20 countries. The Company's mission is to give skiers the world’s most comprehensive and accurate snow reports, resort data and weather forecasts. Mountain News Corporation goal is to be the mountain traveler’s number one resource for planning their next epic mountain vacation.


EP2 EconomicsOfSnowMaking Final from OnTheSnow on Vimeo.


EP1 MechanicsOfSnowMaking Final-2 1 from OnTheSnow on Vimeo.