Wednesday, June 12, 2013

Utah Ski and Snowboard Industry Announces 2012-13 Skier Day Visits

The Utah ski and snowboard industry closed the 2012-13 winter season Memorial Day weekend with a total of 4,031,621 million skier day visits, up over 5 percent from the previous season’s 3,826,130. The 5.4 percent increase marks a great success for the industry, ending above four million for the sixth time in the last eight years, and a significant increase after the lackluster 2011-12 season, which was down 9.4 percent from the 2010-11 season.
Early season storms helped meet the pent-up demand for snow sport enthusiasts and started the season out strong. Although the season snowfall was below average, the total snowfall exceeded the pervious seasons low totals, and in-conjunction with resort snowmaking, provided excellent conditions throughout the season.
Ski Utah is confident that awareness and demand for the Utah wintersport product is continuing on a positive trajectory. Utah skier day visits for 2012-13 performed better than the Rocky Mountain (Colo., Idaho, Mont., N.M., Utah, Wyo.) average increase of 1.9 percent.
 "Utah ski and snowboard resorts did an outstanding job getting the word out on early season snow", noted Ski Utah President Nathan Rafferty. "Even when the storms slowed, new and upgraded snowmaking systems ensured that all of the resorts had exceptional snow all winter".
Nationally, skier day visits were up to 56.6 million, up 11 percent from 51 million the previous season. This is the biggest rebound in 30 years with visits up in all regions.
For a complete history of Utah’s skier days visit http://www.skiutah.com/media/story_starters/utah-skier-days-table.
Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski and Snowboard Association (Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Canyons Resort, Deer Valley Resort, Eagle Point, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, Sundance and Wolf Mountain). The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.

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