Wednesday, April 10th 4:30PM - 6:00PMConnecting Travelers and Suppliers: Disruption or Status Quo?
- Innovators are driving the travel industry, including start-ups, traditional intermediaries and even global distribution systems. The push is ever-changing between customers (mountain travelers), suppliers (resorts and lodging properties) and those who connect them. That’s our focus.
Philip Wolf, PhoCusWright founder and industry visionary, talked about the need for companies to constantly evaluate their sales, marketing and distribution strategies. Not working? Wolf says "change it".
The more relevant news, for most resorts, concerned the composition of the overnight traveler. They tend to be older, digitally connected (82 percent), and they rely on digital sources for their information. Half of them book online exclusively. So: enable people to buy digitally, even at the area, through an app via smartphone. Standing in a ticket line is so wasteful and inefficient, so 20th century.
A few surprises in the study: snowboarders described themselves as less adventurous than skiers describe themselves; and nearly two-thirds of destination travel planning is done by—of all things—men. They want to know about snow conditions, and how to minimize hassle for the family, too" (SAM April, 2013).