Were you among the first of your friends to start biking to work or shopping at vintage boutiques and organic farmers' markets? Your answer may be yes, but a new marketing campaign launched today called "Holland. The Original Cool" shows travelers that what is now considered cool in America has been part of the cultural fabric of Holland for centuries.
Through this new multi-year campaign, the Netherlands Board of Tourism & Conventions (NBTC), KLM Royal Dutch Airlines, Amsterdam Marketing, and Amsterdam Airport Schiphol targets American travelers and invites them to explore and embrace Holland, a country that has always had a cool attitude toward art, design, architecture, eco-consciousness and more.
"The best place to start discovering why Holland is the original cool is with a visit to Amsterdam in 2013", said Rosina Shiliwala, Director, NBTC North America. "Together with our partners and a little help from Pim de Koel, Americans are sure to learn something new about Holland and be inspired to check out just how cool it is".
The Netherlands Board of Tourism & Conventions (NBTC) is responsible for the global marketing of the Holland brand. To do this diligently, NBTC has established itself as an authority when it comes to research, branding and marketing (including consumer marketing) for Holland.