Tuesday, May 7, 2013

Austria Is Now Epic

Vail Resorts announced an epic partnership with the one of the most famous ski regions in the world, Arlberg, Austria, home to legendary mountain resorts of St. Anton, Lech-Zürs, St. Christoph and Stuben. The Epic Pass now features five free consecutive days of skiing and riding in Arlberg, bringing the total access to 15 world-class mountains in three countries and further enhancing the already exceptional value of the world’s greatest ski pass. At only $689, the Epic Pass is the best value on a lift pass in the industry. Epic Pass holders have the opportunity to extend their winter from the U.S. to Europe—for the second consecutive year—and experience both Verbier, Switzerland, and now Arlberg, Austria, in addition to Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado, and Heavenly, Northstar and Kirkwood in Lake Tahoe. Boasting an average annual snowfall of 23 feet, the Arlberg area is legendary among skiers and riders from around the globe as the cradle of skiing, revered for the world-class experience and innovation in the sport that it affords while maintaining its traditional, Alpine character.
"We are pleased and proud to announce our partnership with Arlberg as Epic Pass holders can now ski the best resorts in the world in three countries on one pass. Vail Resorts continues to look for opportunities to enhance the incredible value of the Epic Pass that our guests already receive and enjoy. In March, we announced that we increased the number of free days of access to Verbier, Switzerland, from three to five for the 2013-2014 season and we added, Eldora, a local Colorado ski area to the Epic Pass", said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. "Epic Pass holders already enjoy an incredible experience with unlimited, unrestricted access to Vail Resorts’ seven world-class resorts in the United States, including Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood, as well as Arapahoe Basin and now Eldora, but the addition of world-class skiing in both Austria and Switzerland makes the Epic Pass even more compelling for our guests looking to take a ski vacation to Europe".
Boasting 174 miles of marked ski runs, 112 miles of open free riding terrain, 94 gondolas and lifts, and approximately 23 feet of annual snowfall, The Arlberg is arguably Austria’s most popular mountain resort group. Modern and vibrant, St. Anton am Arlberg also maintains its traditional Tyrolean charm. The Arlberg ski area will be open from Dec. 6, 2013 – Apr. 27, 2014.
"Arlberg and Vail Resorts are arguably the world's premier ski resorts, offering exceptional experiences on the mountain and an unparalleled level of customer service", said Hermann Fercher, chief executive officer of Lech-Zürs. "We are looking forward to a successful partnership and welcome Epic Pass holders to Austria next winter", chief executive officer of St. Anton am Arlberg, Martin Ebster, went on to say.
The Epic Pass provides unlimited skiing or riding, at $689 for adults and $359 for children (ages 5-12), at nine resorts including Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and now Eldora in Colorado and Heavenly, Northstar and Kirkwood in Lake Tahoe. New this year, the Epic Pass also comes with five free days of skiing or riding at the renowned Verbier Resort in Switzerland and an additional five free days of skiing and riding in Arlberg, Austria. No restrictions. At this spring rate, the Epic Pass pays for itself in just over five days.
Vail Resorts is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN).

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