PyeongChang Organizing Committee for the 2018 Olympic Winter Games (hereinafter POCOG) and the International Olympic Committee (IOC) has signed the Marketing Plan Agreement (MPA), marking the start of POCOG’s Marketing Programme in Korea.
At a symbolic ceremony held in downtown Seoul on Wednesday, January 30, 2013, POCOG President Jin-sun Kim and IOC President Jacques Rogge signed the agreement to this end.
With the signing of the MPA, POCOG is entrusted with the responsibility of activating Olympic marketing rights in the coming years, and the MPA also embodies close cooperation among the IOC, POCOG and marketing partners.
POCOG expects to garner about 1.1 trillion won from the Marketing Programme, most of which will likely come from domestic sponsorship sales, licensing and ticketing. This will allow the marketing partners exclusive access to the use of POCOG’s intellectual property, such as the Games Emblem and other Olympic symbols.
During the ceremony, President Kim reiterated the importance of the MPA signing in terms of generating revenue for POCOG to prepare and operate a successful 2018 Games. He also urged active participation by local businesses in the sponsorship programme.
Meanwhile, IOC President Jacques Rogge, in his speech, noted that the private sector clearly plays a crucial role in delivering the Games, and that the IOC will provide support and guidance whenever needed along the way.
POCOG will soon organize a sponsorship salesinformation seminar to introduce its Sponsorship Marketing Programme to prospective Korean companies.
The 23rd Olympic Winter Games will be held on 9-25 February 2018, and the 12th Paralympic Winter Games will be staged on 9-18 March 2018.