FIS World Snow Day, the largest winter event in the world, set to be held tomorrow Sunday 20th January 2013, aims to bring children aged between four and fourteen - together with their families - to the slopes, trails and tracks, in a fun-filled day of events, activities and competitions on snow.
World Snow Day falls under FIS's ‘Bring Children to the Snow’ campaign. Since its creation in 2007, this campaign celebrates winter sports as a fun, healthy and social recreational activity for children. World Snow Day 2013 will again take place on a global scale, celebrating snow sports as part of a healthy lifestyle, and fostering global awareness of the importance of nurturing the natural environment. FIS President Gian Franco Kasper said: "The first edition of World Snow Day was a great success and we now continue to build on this momentum. Through FIS’s Bring Children to the Snow campaign we seek to communicate that winter sports is something for everyone. We hope that the 2nd FIS World Snow Day will encourage even more youngsters to take to the snow for the first time and help us foster a future generation of snow lovers".
FIS World Snow Day team confirm that 435 organisers in 39 countries will participate in the 2nd edition of World Snow Day!
Since the registration system opened on the 1st July 2012, each month saw an increase in the number of registrations coming in from Organisers, in comparison to the same period the previous year. Bring Children to the Snow Coordinator, Andrew Cholinski remarked: "By the end of October, the number of registrations had tripled compared to the same time last year. The great number of Organisers shows a fantastic commitment to ‘bring children to the snow’ and to have healthy and active children".
Events part of the 2nd World Snow Day on Sunday 20th January 2013 include a "Mountain in the City" in Quebec, Canada where a hill has been constructed in the city and ski and snowboard lessons will be offered for children. The "World Snow Forum" in Siberia will create a snow city with games and activities for all children. In Raponghi, one of the busiest areas of Tokyo, Japan, a huge a freestyle skiing demonstration will take place and a snow play area will be constructed giving children the chance to play in the snow. In Norway, 99 ski resorts will be opening their doors for free skiing and snowboarding throughout the day.
FIS Secretary General Sarah Lewis commented on the success: "We are thrilled to have such a fantastic commitment from so many Organisers. Last year we learnt a lot from the first edition, and as a result the programme has been improved to make registering and staging an event even easier".
World Snow Day has the goal of reaching 500,000 participants this year. The first edition brought over 200,000 people to snow sports with 225 events across 39 countries.
World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously. World Snow Day is not a one-off event but is planned to be staged annually for years to come.