Monday, December 3, 2012

The Scorpions Hit Ischgl

On 1 December 2012, the German cult rock band The Scorpions fired up 13.000 fans with mega-hits at the Top of the Mountain Opening Concert in Ischgl. In cooperation with Volkswagen, the alpine lifestyle metropolis hosted a full Opening Week for the first time under the motto "The Golf moves mountains", offering thrilling rides in the new Golf in addition to an open-air series of concerts with mega-stars including Amy Macdonald and DJ Antoine.
The Festival Opening Week in Ischgl culminated with the Scorpions concert on 1 December 2012: At the Top of the Mountain Opening Concert, the five rockers transformed the alpine lifestyle metropolis into a veritable "rock-zone". The German cult rock band was giving its debut in Ischgl in front of an audience of 13.000. Local and international fans came from near and far to rock to the beat of the Scorpions' top hits after a perfect day of skiing on the 238 km of slopes that make up the Silvretta Arena. Strumming their guitars like there was no tomorrow, the five band members rocked the open-air stage in front of an impressive mountain backdrop. On their Ischgl debut, the band harmonised perfectly and literally oozed rock-passion – even after nearly half a century.
In addition, Ischgl in cooperation with Volkswagen also provided for fringe events of the highest order under the motto "The Golf moves mountains". Thus brave guests could take the Golf on thrilling rides, testing the vehicle under extreme conditions on the prepared test tracks. The Festival Opening Week ended on a rocking note with one of the last concerts by the Scorpions. Following their successful world tour this year, the five rock musicians are looking to end their careers after 47 years of band history. The Festival Opening Week was a real success. The biggest opening to the season ever.
The Scorpions follows in the footsteps of a galaxy of superstars who have entertained skiers and boarders in the Austrian resort's traditional Top of the Mountain gig. Long time ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna, Elton John again, Gabriella Cilmi, Leona Lewis, Kylie Minogue, Katy Perry, Alicia Keys, Gossip, The Killers,Roxette and Mariah Carey.
The Ischgl skiing area opened earlier than ever this year. As early as 23 November, skiers and snowboarders were able to hit the freshly groomed 238 kilometres of slopes that make up the Silvretta Arena. Getting lost or taking a wrong turn in the Silvretta Arena is also a thing of the past, thanks to the "iSki Ischgl APP". But that’s not enough: Those wanting to relive their thrilling day in the Ischgl skiing area in the evening can record their pursuits directly in their smartphone using the GPS-tracking feature, and then review information such as top speed, distance covered, route or duration in Google Earth or on the Ischgl 3-D Map.

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