Zermatt Tourism was nominated for the Milestone award’s Young Talent prize on 27 September 2012. Of the 92 contenders for the coveted Swiss tourism award, 20 have made it to the nomination – and this includes Zermatt Tourism’s "Cooperative eCRM Zermatt" project.
Over recent months, Zermatt Tourism’s Online Marketing Manager, Sven Hauser (28), has been working along with the users to develop a module enabling the hotels to professionalise their email marketing with custom layout and more content. As Anna Kracht-Julen, hotelière of the Hotel Mirabeau and user of the cooperative eCRM, points out:"With this new technology, the quality of our newsletters has improved and they now feature a good mix of both hotel and destination-related content". Her regulars, Zermatt fans that they are, are very pleased with this service. She gives, as an example, the events and news relating to the cable cars and other service providers. The Seiler Hotels, the Mountain Boutique Resort Hotel Cervo and the Zermatterhof are all using this technology.
"With the cooperative eCRM, we can make our content available to many more recipients at home and abroad thanks to our cooperation with the hotels", adds Sven Hauser. The cooperation between Zermatt Tourism and the service providers should take a big step forward with this instrument and this should markedly improve the link between the visitors and the destination.
Milestone is the Swiss tourism industry’s most important prize and it has been awarded in four categories (Main, Sustainability, Young Talent and Life’s Work) over the past twelve years. The Young Talent prize is awarded to a project submitted by a representative who is under 30 years of age.
The award ceremony for the four categories will be held on 13 November 2012 in Bern.