Sunday, October 14, 2012

Utah Earns Top Spot in 11 of 20 SKI Magazine Reader Survey Categories

Utah ski resorts topped the charts of the 2012 SKI magazine reader survey. For the first time all three Park City resorts ranked in the top 10 overall, including Deer Valley at number two, Park City Mountain Resort at number four and Canyons Resort at number 10. Joining them in the top 30 list, Snowbird Ski and Summer Resort ranked number 17, Brighton ranked number 21, Solitude ranked 22, Alta ranked 25 and Snowbasin ranked 30.
Utah resorts received the top rating in 11 of the 20 category divisions including Alta for "Snow", Powder Mountain for "Value"; Brighton for "Weather"; Park City Mountain Resort for "Off-Hill Activities" and "Access"; Deer Valley for "Grooming", "On-mountain Food", "Dining", "Lodging", "Family Programs", and "Service".
"Utah’s resorts are committed to enhancing our natural strengths as a destination. Our resorts continue to rank higher and higher each year within the SKI category rankings and I’m proud to work with such remarkable resorts", said Ski Utah President Nathan Rafferty. "Year after year, these rankings positively reinforce that our efforts are improving the Utah ski experience for local and destination visitors alike".
Along with incredible representation in the overall rankings, Utah resorts dominated the categories Ski Utah considers its greatest assets – access, snow, weather and value. With 11 resorts less than an hour from the Salt Lake City International Airport, seven of the top 10 listings for "access" were Utah resorts (1.- Park City, 2.- Deer Valley, 3.- Canyons, 5.- Snowbird, 6.- Brighton, 7.- Solitude, 8.- Alta)
Famous for its trademarked Greatest Snow on Earth and average annual snowfall of 500 inches (12,7 metros), seven of the top ten listings for "Snow" were Utah resorts (1.- Alta, 3.- Powder Mountain, 4.- Snowbird, 6.- Brighton, 7.- Solitude, 9.- Snowbasin, 10.- Deer Valley).
With world-renowned blue sky days, the top six of ten resorts listed in the "weather" category were Utah resorts (1.- Brighton, 2.- Deer Valley, 3.- Solitude, 4.- Alta, 5.- Snowbird, 6.- Sundance).
"Value", another vital component of Utah’s wintersports product, had four Utah resorts in the top ten (1.- Powder Mountain, 3.- Brighton, 7.- Alta, 9.- Solitude).
Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts (Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Canyons Resort, Deer Valley Resort, Eagle Point, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, Sundance and Wolf Mountain) that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.

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