Wednesday, August 15, 2012

Alta, Aspen-Snowmass, Jackson Hole and Squaw Valley-Alpine Meadows Form The Mountain Collective Pass

In an unprecedented move, four of the premier independent mountain destinations in the West (Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows) have created an alliance to form the The Mountain Collective, a pass for the 2012-13 season.
Starting today the pass is available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.TheMountainCollective.com. Liftopia is the largest online platform for ski lift tickets and other mountain-related activities including rentals, lessons, dining credits, etc.
Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows have partnered to offer this exciting opportunity for passionate skiers and riders. For just $349, The Mountain Collective Pass includes two free days at each of the four destinations, plus a 50 percent discount on unlimited lift tickets at each of the destinations, once the complimentary days are used. In addition, passholders will receive exclusive lodging deals throughout the season. Collectively this pass grants access to eight mountains with more than 16,000 acres of terrain, over 100 lifts and an unmatched reputation for snow quality and quantity.
"This is a completely new concept for a ski pass and gives winter enthusiasts the freedom to access some of the best skiing and snowboarding in the world", said Christian Knapp, vice president of marketing, Aspen Skiing Company. "There's been an incredible spirit of collaboration amongst the partners to bring this historic alliance and innovative new product to life".
The Mountain Collective Pass will be available for children (ages 12 and under) for just $229. The pass will also offer incentives to premier pass holders at the participating resorts.


Introducing The Mountain Collective™ from Aspen/Snowmass on Vimeo.

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