Sunday, July 15, 2012

Essentials of Tourism Destination Management: Ski & Mountain Resorts

Take a look at the content of my new website. There you can take a look at my presentations, cases of study, workshops and the content of my seminar about Ski Resorts Management.

Now on the spot: Corporate-Level Strategy

After this module students should be able to define vertical and horizontal integration and discuss the main advantages and disadvantages associated with this corporate-level strategy.

Students should be able to discuss how corporate-level strategy can be used to strengthen a ski resort business model and business-level strategies.

Also students should be able to describe why, and under what conditions, cooperative relationships such as strategic alliances may become a substitute of vertical and horizontal integration.

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