Take a look at the content of my new website. There you can take a look at my presentations, cases of study, workshops and the content of my seminar about Ski Resorts Management.
Now on the spot: Corporate-Level Strategy
After this module students should be able to define vertical and horizontal integration and discuss the main advantages and disadvantages associated with this corporate-level strategy.
Students should be able to discuss how corporate-level strategy can be used to strengthen a ski resort business model and business-level strategies.
Also students should be able to describe why, and under what conditions, cooperative relationships such as strategic alliances may become a substitute of vertical and horizontal integration.