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Now on the spot: Ski Resorts & Social Media. YouTube Case Study and Workshop
The goal of this Case Study and Workshop is to give students the opportunity to learn about the use of video sharing sites as a marketing and branding tool. These kinds of sites play an important role in how consumers discover and share information about ski resorts.
After this module students should be able to discuss how YouTube can be used to strengthen a ski resort value proposition.
We focus in YouTube because it has become the most successful Internet site providing a new generation of short video sharing service with over 800 million unique users’ visits each month.
After this CS and Workshop, students should be able to understand what makes a video successful in YouTube and the best way to use this video sharing tool in order to promote your ski resort and increase visits to it.