A company called Starting Dot has announced it has applied to be the official registry of .ski (Dot Ski) as part of a program initiated by the Internet Corporation for Assigned Names and Numbers (ICANN) launched in 2012 to create a new generation of website address (URL) extensions. The value of a dedicated .ski Top Level Domain space for the ski sports community is underpinned by support from a growing number of official endorsements. These include, SNTF - Ski Areas of France (an association composed by over 230 French mountain operators), the General Counsel of Savoy, the resort of Tignes and Olympic Gold Medalist Antoine Deneriaz.
Ski sports community will be able to begin securing .ski domain name extension in early 2013 and can stay up to date with the latest news from .ski at www.dot-ski.com.
Founded in October 2011 in Paris, Starting Dot is developing a portfolio of 5 new Top Level Domain names (TLDs) dedicated to major online industries: .SKI, .IMMO, .DESIGN, .ARCHI and .BIO. Starting Dot aims to help online businesses more distinctively express their purpose in their online brands and reach deeper into their consumer and business audiences. StartingDot's strategy is to focus on TLDs dedicated to SME categories for which a direct correlation between their trade and their domain name is of the utmost importance.